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The Ulta Beauty Fall Haul sale is a once-a-year event that last took place from Sept. 22 – 30 in 2023. Given the name and historical data, we expect it to return during the last week of September in 2024.

During the sale you can get up to 40% off certain products and brand collections . So, no, you won’t find the entire store on sale, but you will find deals across all categories including makeup, body care, hair care, skin care, and nails. Unlike Ulta 21 Days of Beauty and the Ulta Gorgeous Hair event, these deals don’t swap out daily. Instead, Fall Haul sale items are consistent throughout the week of the promotion.

In 2023 there was a $3 off $15 Ulta coupon for use throughout the duration of the sale (more on that below).

We love making the most of an Ulta sale by matching up our purchases with any available Ulta free gifts. And you can always use our other Ulta store hacks to stretch the sale even further.

Check out all the ways you can save during the Ulta Fall Haul, and text HACKS to 57299 for all kinds of krazy good smart shopping tips.


Ulta Fall Haul Beauty: Best Deals

a woman shopping a sale in store at ulta beauty

Again, while the entire store wasn’t on sale, you could find deals on products across all of the beauty categories Ulta carries. Some standouts from 2023 include:

  • Tree Hut — 25% off the entire brand
  • NYX Makeup — Buy 2 Get 1 Free
  • Cerave — 20% off the entire brand
  • Ulta Beauty — 30% off the store brand line
  • IT Cosmetics Minis — 40% off


Use a $3.50 off $15 purchase Ulta coupon to save even more.

person with an ultamate rewards coupon on iphone checking out at ulta

During the Fall Haul in 2023, Ulta had a $3.50 off $15+ purchase that you could use on yoru orders. All you had to do was either print the coupon or show it on your phone at checkout in store. If you were shopping online or in the app, copying the code and applying it at checkout in the promo code section took the $3.50 right off your total.


The Fall Haul follows the second Ulta 21 Days of Beauty sale of the year.

a woman walking down the aisle with basket in ulta store

Ulta 21 Days of Beauty is a three-week long event with rotating daily deals. And in 2023 they pegged a bonus day onto the end of each sale with a roundup of the bestsellers, marked down again for 24 hours. The Fall Haul comes into play almost immediately after that sale ends. This way Ulta shoppers can score beauty necessities for the changing season at up to 40% off.


Choose in-store pickup if your purchase is less than $35.

A person holding up a bag of items purchased and receipt from Ulta near the Order Pickup counter of an Ulta store

If you want free shipping at Ulta, you’ll need to meet the $35 order threshold to get it. For any orders under $35, we highly recommend choosing in-store pickup. Otherwise, you’ll be spending $6.95 on standard ground shipping.

Ulta Beauty Fall Haul: Here's What to Expect in 2024