Let's face it: The Ulta sale calendar can feel overwhelming. Multiple times a year, Ulta holds 3-week sales events that rotate 50% off daily deals on makeup, skincare, hair care, and body care, like the Ulta Semi-Annual Sale. But then they’ll also have sales with deals that stay the same throughout, like the Ulta Jumbo Love Sale which slashes prices on liter-size shampoo and conditioner.
There are so many Ulta sales it can actually be hard to keep up, which is why we’re providing you with an easy calendar guide to their events below.
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Ulta 21 Days of Beauty Event
Sale Dates: predicted March 6 - 26, 2026, and Aug. 20 - 31, 2026
Sale Highlights: 50% off beauty deals each day of the sale
This is really the piece de resistance of the Ulta sale schedule. The Ulta 21 Days of Beauty Event happens twice a year and features daily rotating 50% off deals across all the beauty categories they carry: makeup, skincare, hair care, nails, and body care. You’ll see it in March and then again at the end of August/early September.
Just like the Love Your Skin sale, this semi-annual beauty event features 50% off deals that switch out every day. You’ll typically see brands like Tarte, Urban Decay, Anastasia Beverly Hills, Lancome, and Clarins featured during this particular sale.
KCL TIP: Match the 50% off daily beauty deals with any eligible free gifts with purchase.
Ulta Spring Haul
Sale Dates: predicted March 27 - April 4, 2026
Sale Highlights: 25% - 40% off nail care, makeup, and skincare
Ulta introduced their Ulta Spring Haul event in 2024, likely in an attempt to compete with Sephora's Spring Sale. It focuses more on drugstore and affordable brands (while 21 Days of Beauty focuses more on prestige). The deals don't rotate out like they often do in other Ulta sales. Instead, they remain consistent for the duration of the event.
You'll find savings up to 40% off, but in reality most of the discounts are in the 25% - 30% range. For example, you'll often see the entire Tree Hut and Truly lines marked down by 25%, while nail care will be up to 30% off. There are also promos like B2G1 Free NYX Professional Makeup, which equates to about a 30% discount if you purchase three items that are close to the same price.
Ulta's Big Summer Beauty Sale
Sale Dates: predicted June 28 - July 18, 2026
Sale Highlights: up to 40% off makeup, skincare, nail care, and hair care each week of the sale
Sandwiched between the Spring Haul and the Fall Haul, Ulta brings you their Big Summer Beauty Sale. It typically runs for three weeks between the end of June and mid-July (running June 29 - July 19 in 2025). Instead of having rotating daily deals, the deals rotate weekly . This is the other time of year when Ulta puts jumbo-size shampoo and conditioner on sale, so if you run out between the Jumbo Love Sale and June, it's the time to stock up.
Aside from the aforementioned jumbo shampoo and conditioner deals, you can also save up to 40% on makeup, skincare, and nail care.
Ulta Fall Haul
Sale Dates: predicted Sept. 19 - Oct. 3, 2026
Sale Highlights: 25% - 40% off select brands
Ulta’s Fall Haul is also relatively new to the Ulta sale calendar, having been introduced in 2023. It's a quickie, running just nine days, with consistent deals throughout. In 2025, it ran Sept. 20 - Oct. 4.
You can expect brand-wide deals, like 25% off the entire Tree Hut line, B2G1 Free NYX Makeup, 20% off Cerave, 30% off the Ulta Beauty Collection, and up to 40% off other select products (with a focus on drugstore brands).
Ulta Black Friday Sale
Sale Dates: predicted Nov. 22 - 29, 2026
Sale Highlights: 40% - 80% off the whole store, including makeup, fragrance, and hair care, plus free gifts with purchase
The Ulta Black Friday Sale usually starts the Sunday before Black Friday, but in some years it's kicked off the night before online (you may have to join an online queue on the first night just to shop it).
During their Black Friday sale, practically all of Ulta is on sale in one way, shape, or form. There’s savings of up to 80% across all beauty categories, although most markdowns stay around 50% off. You can find Morphe palettes at 40% off, as well as 50% off fragrance samplers. Look for mix-and-match deals too. Last year we saw a variety of products priced at 5 for $5.
Ulta Jumbo Love Event
Sale Dates: predicted Dec. 25, 2026 - Jan. 24, 2027
Sale Highlights: 30% - 45% off liter-size hair care
What’s interesting about the Jumbo Love Sale is that it bridges the end of one year to the new year, typically starting on Christmas Day and closing out on Jan. 24 annually. During this sale, liter-sized shampoo and conditioner from top brands (think Redken, Living Proof, Bumble and Bumble) are marked down up to 45% off.
While you'll find some liter-size shampoo and conditioner for 45% off during the Ulta Jumbo Love sale, you're more likely to see the sale hover around the 30% off range for most brands. For example, Paul Mitchell Tea Tree Shampoo (regularly $50) was marked at $34.99 during the most recent event.
Ulta Love Your Skin Sale
Sale Dates: predicted Dec. 27, 2026 - Jan. 16, 2027
Sale Highlights: 50% off select skincare products each day of the sale
If there's ever been a time to try out new skincare products, it’s during the Ulta Love Your Skin Sale. It runs in tandem with the winter Jumbo Love Sale, but instead of keeping the same products on sale throughout, Ulta rotates Beauty Steals daily. The only thing that’s constant is these deals are always 50% off, and products are skin or body care.
One day might be serums from Estee Lauder, Clinique, and Sunday Riley. The next could be Osea body lotion, Tula facial cleanser, and Elemis moisturizer. They mix it up, but the brands featured are big names and half-off.
KCL TIP: If your order doesn't hit Ulta's $35 free shipping threshold, see if the item is available to pick up in-store, which is free. You have five days to pick up your order from the date of purchase.
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