Heather Wheeler


Heather Wheeler is the co-founder of The Krazy Coupon Lady who loves introducing the couponing experience to millions of women every month. She loves putting energy towards serving deal-minded shoppers, whether that’s creating content, finding ways to reach new users, or introducing innovative technology to users. 

Bargain-Hunting Background

  • When Heather heard about how her aunt started saving insane amounts of money by strategically using coupons, she was incredulous — and intrigued. Once her local grocery store offered deals she couldn’t resist, she grabbed her best friend to tag along. In their first week of couponing, they spent $70 — and saved more than $700. She was hooked on couponing from then on. 

  • Heather’s new hobby helped the Wheelers pay off $85,000 of debt while living only on a teacher’s salary. She loved the thrill of figuring out complex couponing transactions, and then simplifying what she learned for anyone who would listen. 

Editorial Experience

  • To date, Heather — who considered herself “non-technical” when she started KCL — is most proud of The Krazy Coupon Lady app, which she dubs “the best tool for couponing on the market.” 

  • She still loves teaching couponing classes to beginners and is the go-to instructor for the ever-growing number of employees KCL hires. Heather also enjoys being able to make a difference in the lives of local refugees through the KCL Foundation.