National Auntie Day: Look for BOGO Auntie Anne's Pretzels Next Year

There is nary a mall in the country without an Auntie Anne’s just begging you to indulge in the sweet, buttery goodness of their pretzels. Seriously, the aroma of that place should be made into a candle.

In 2027, National Auntie Day will take place on Monday, July 26. Next year, Auntie Anne’s will likely celebrate with a BOGO free pretzel deal for Rewards members. Plus, we predict Auntie Anne's will team up with another brand like the Little Words Project to create a limited-edition “Auntie” collectible that'll be available for free at select Auntie Anne's locations.

Here’s everything you need to know before heading to the mall or your nearby Auntie Anne's.

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National Auntie Day takes place on July 26 each year.

Every year, pretzel lovers celebrate National Auntie Day on July 26. That means in 2027, this food holiday will fall on a Monday.

Auntie Anne’s Rewards members will likely get BOGO free pretzels on National Auntie Day.

On July 26, 2027, Auntie Anne’s Rewards members can anticipate a free Original or Cinnamon Sugar Pretzel with the purchase of any pretzel item (including Classic Pretzels, Pretzel Nuggets, Mini Pretzel Dogs and Original Pretzel Dogs).

You'll have to redeem the single-use offer through the Auntie Anne’s Rewards app at a participating location.

Look for a free "Auntie" collectible at select Auntie Anne’s locations.

Next year, watch for Auntie Anne’s to collaborate with another brand like Little Words Project to create a limited-edition collectible that'll be free with a purchase at select Auntie Anne's locations. During the last event, the collectible was a bracelet with crystal glass and acrylic beads, plus a gold-plated enamel bead in Auntie Anne's signature.

We predict the limited-edition Auntie collectible will also be available for purchase.

In 2027, we expect a limited number of collectibles to go on sale at the Auntie Anne’s swag shop for anyone who wasn't able to get it for free.

Auntie Anne’s Rewards members can anticipate a discount on the collectible when you enter a promo code during online checkout.

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