National Auntie Day Is Today — BOGO Auntie Anne's Pretzels

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There is nary a mall in the country without an Auntie Anne’s just begging you to indulge in the sweet, buttery goodness of their pretzels. Seriously, the aroma of that place should be made into a candle.

National Auntie Day falls on Sunday, July 26, 2026, and this year, Auntie Anne’s is celebrating with a BOGO free pretzel deal for Rewards members. Plus, Auntie Anne's has teamed up with Little Words Project to create a limited-edition “Auntie” bracelet, which you can get free with a purchase at eight select locations.

Here’s everything you need to know before heading to the mall or your local Auntie Anne's location.

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Offers, prices, savings, and local participation may vary.

Auntie Anne’s Rewards members get BOGO free pretzels on National Auntie Day.

On July 26, Auntie Anne’s Rewards members can get a free Original or Cinnamon Sugar Pretzel with the purchase of any pretzel item (including Classic Pretzels, Pretzel Nuggets, Mini Pretzel Dogs and Original Pretzel Dogs).

You have to redeem the single-use offer through the Auntie Anne’s Rewards app at a participating location. If you aren’t already a rewards member, you can sign up for free before National Auntie Day to take advantage of this deal.

Get a free Little Words Project bracelet at select Auntie Anne’s locations.

Auntie Anne’s and Little Words Project also created a limited-edition bracelet featuring crystal glass and acrylic beads in Auntie Anne's signature colors, plus a gold-plated enamel bead.

On July 26, all guests can get the bracelet free with the purchase of any item at the following Auntie Anne’s locations, while supplies last. The bracelet giveaway is valid in stores only and limited to one per person.

Westfield Century City: 10250 Santa Monica Blvd., Los Angeles, CA
International Plaza: 2223 N. Westshore Blvd., Tampa, FL
Perimeter Mall: 4400 Ashford-Dunwoody Road, Space 1306, Atlanta, GA
Woodfield Mall: 5 Woodfield Mall, Schaumburg, IL
Mall of America (Level 2): 60 E. Broadway, Bloomington, MN
Concord Mills (Food Court): 8111 Concord Mills Blvd., Concord, NC
Roosevelt Field Mall (Next to Build-A-Bear): 630 Old Country Road, Garden City, NY
King of Prussia (Upper Level): 160 N. Gulph Road, King of Prussia, PA

Or, buy the limited-edition Auntie bracelet online for $10.

Not near one of the participating malls? A limited number of bracelets went on sale at the Auntie Anne’s swag shop starting July 20.

Everyone can buy the bracelet for $12. But, Auntie Anne’s Rewards members can get it for $10 when you enter promo code AUNTIEDAY during online checkout. Quantities are limited, so don’t wait until National Auntie Day to order yours.