As someone who's always hunting for deals, I used to think all kids' toothpaste was basically the same. But after learning how much thinner kids' enamel is compared to adults (we're talking 50% thinner), I started paying more attention to what we're actually putting on their little teeth.
Plus, there's a $1 Ibotta rebate right now that makes one of the more premium toothpaste brands (Sensodyne Pronamel Kids) cost even less than the adult version, no toothpaste coupons required.
If you’re not couponing yet, you’re missing FREE deals. Download the KCL app now .
Sensodyne Pronamel Kids toothpaste actually strengthens developing enamel.
Here's what caught my attention about the Pronamel Kids toothpaste: it doesn't just clean teeth, it actively strengthens and protects developing enamel. Kids' teeth are way more vulnerable to sugar acids from juice boxes and snacks, so having something that provides 24-hour cavity protection* feels like smart parenting.
And the Berry Twist flavor is naturally berry-mint, which could encourage kids to actually ask to brush their teeth if they're picky about taste.
* Follow a healthy diet and brush twice daily. Level of protection may decrease between brushing.
The ingredients list is free from sugar, gluten, parabens, and more.
When I peeked at the ingredient list on Pronamel Kids toothpaste, it checks all the boxes that matter to families today: gluten-free, sugar-free, paraben-free, and sodium lauryl sulfate-free. It's even vegan-friendly. When you're dealing with kids who are picky about everything, having a toothpaste that's both effective and made with natural flavors is a relief for everyone.
Here's the full list of ingredients:
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Cocamidopropyl Betaine
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Flavor
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Glycerin
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Hydrated Silica
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PEG-8
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Red 30
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Sodium Fluoride (0.15% w/v Fluoride Ion)
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Sodium Hydroxide
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Sodium Saccharin
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Sorbitol
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Water
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Xanthan Gum
There's a $1 Ibotta rebate that works at Walmart and CVS right now — you save up to 23%.
Now here's where it gets good for us deal hunters. There's a nationwide Ibotta rebate offer for $1 back on Sensodyne Pronamel Kids, which will save you 20% - 23% depending on where you shop. It works at major stores like Walmart and CVS, making it super easy to stack with other savings.
If you're new to couponing or just getting started with rebate apps, downloading the Ibotta app is honestly one of the easiest ways to save money on everyday purchases like this (you can download it for iOS or Android).
Here's the deal at Walmart:
Here's the deal at CVS:
KCL TIP: You should never pay full price for toothpaste at CVS. Check our CVS digital coupons page to see what we're finding each week.
The kids' formulation costs about a third of the price of regular Sensodyne Pronamel.
Even without the Ibotta rebate, the 4-ounce tube of Pronamel Kids toothpaste costs as little as $1.07 per ounce at Walmart. Compare that to Gentle Whitening Sensodyne Pronamel at $1.75 per ounce, and you can see why I'm considering using the kids' formulation on my own teeth too!
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