Alana Vandagriff | Updated

Target Early Black Friday Starts Nov. 2: 50% Off Toys, 40% Off Lego and Pajamas

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Target isn’t waiting until Black Friday to start rolling out the savings — and honestly, they never do. The 2025 Target Black Friday sale is shaping up to be another monthlong marathon of deals, starting Nov. 2 and running through Thanksgiving weekend. Then we will roll right into the Target Cyber Monday deals. Expect weeklong offers, daily savings for Circle members, and the return of Target’s Early Black Friday Sale (with 40% off or more). We are even seeing up to 50% off toys, plus extra savings with the Target toy coupon .

One of the best perks of shopping Black Friday at Target is their holiday price adjustment policy. Buy early, and if prices drop before Dec. 24, you’ll still get the lowest price guaranteed. Combine that with Target’s Deal of the Day for up to 70% off hot items, and it’s clear why Target is a must-shop destination.

Here are the most important dates you need to know for 2025:

  • Nov. 1 - Dec. 24: Deal of the Day

  • Nov. 2 - Dec. 24: Weeklong deals every Sunday

  • Nov. 6 - 8: Three-day Early Black Friday Sale with up to 50% off toys, home, and apparel.

  • Nov. 27 (online) / Nov. 28 (in stores): Official Target Black Friday event.

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Our Favorite Target Black Friday 2025 Deals Coming:

These deals will be available to shop starting Nov. 2 - 8 for all Target shoppers.

These deals will be available to shop Nov. 6 - 8 for all Target shoppers.

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Calendar Graphic of Target black friday deals starting nov 2

What KCL Experts Think You Should Know

  • Here's when to shop: The first wave of Target Black Friday deals starts Nov. 2, 2025, with weeklong deals every Sunday through Dec. 24. Early Black Friday Sale will be Nov. 6 - 8. The official Black Friday sale kicks off online on Nov. 27 and in stores on Nov. 28.

  • Here's when stores open: Target stores are closed on Thanksgiving but open at 7 a.m. on Black Friday. Many locations stay open later than normal through the holiday season.

  • Use the KCL app: Download the free KCL app to set Deal Planner alerts so you never miss a price drop or hot deal.

  • No early access for Target Circle 360 members: Target Circle 360 members and Target Circle Card holders don’t get early access, but Circle Card holders still save 5% on purchases. Look out for a special intro offer through Black Friday, like $50 off a future purchase of $50 or more when you sign up for a Target Circle Card.

  • Price matching & adjustments: Target offers their Holiday Price Match Guarantee from Nov. 1 - Dec. 24, where they will match their own prices if they go lower later in the season. Target no longer price matches competitors

  • Rain checks: Target Black Friday deals are all while supplies last — no rain checks.

  • Shopping online & in-store: All deals are available online at Target.com and in the Target app. Black Friday deals go live online first.

  • Expect big savings: Toys, tech, apparel, home, and kitchen items all see deep discounts.

Tips on How to Make Your Deal Shopping a Success

  1. Shopping Options: Deals are available at Target.com, with the Target app, and in stores. Black Friday deals hit online first.

  2. Doorbusters: Target hasn’t offered doorbusters since 2019.

  3. Weekly Preview: On Fridays, you can check out the  Target's Weekly Ad  to preview the deals for the week ahead.

  4. Price Adjustments & Holiday Policies: Target’s Holiday Price Match Guarantee runs Nov. 1 - Dec. 24. No rain checks on Black Friday deals.

  5. Membership Perks: Target Circle and Circle Card holders save 5%, but paid Target Circle 360 members don't get early access.

  6. Shipping & Delivery: Free shipping on orders of $35+, same-day delivery free for Target Circle 360 members (order $35+). Local delivery is $9.99 for non-members.

  7. Payment Options: Layaway isn’t available, but you can use buy now pay later options like Affirm to split payments over 3, 6, or 12 months (interest 10% - 36%).

  8. Cyber Monday Sale: Target’s Cyber Monday Sale will likely go live on Sunday, Nov. 30, 2025. You can expect the Cyber sale to run for two days, with online-only deals on Target.com.

Shop More Black Friday 2025 Deals: