Walgreens has been tinkering with their loyalty programs pretty regularly over the past few years. Now, they’re straight-up overhauling the system.
Say goodbye to Balance Rewards and Beauty Enthusiast — myWalgreens is coming to take their place.
The switch is happening really soon. Specifics are pretty scant at this point, but here’s what we know:
Join the new myWalgreens program by Jan. 31 or lose your Balance Rewards points.
In the coming days, Walgreens will start accepting sign-ups for their brand-new, free loyalty program, myWalgreens. The program is going to replace the Balance Rewards system, but Walgreens promises that existing Balance Rewards points will be able to transfer over to the new program.
You will have to sign up, though; there’s no automatic rollover. When Jan. 31, 2021 hits, Balance Rewards members who haven’t signed up for myWalgreens will see their accounts — and their Balance Rewards points — disappear forever. No exceptions.
Instead of points, myWalgreens members earn ‘Walgreens Cash.’
We’ve gotten used to earning Balance Rewards points, either on special promotions (like buy 2 deodorants, get 2,000 points) or to the tune of 10 points per $1 spent.
Instead, you’re gonna see something more like CVS’s ExtraBucks with myWalgreens, called “Walgreens Cash.”
Instead of having to calculate that 1,000 points equals $1 in Walgreens credit, Walgreens Cash will be a simple dollar amount you’ll be able to use on everyday purchases — similar to CVS ExtraBucks or RiteAid’s BonusCash.
No word yet as to what earning Walgreens Cash looks like, but Walgreens promises they are “making it easier for you to unlock savings and earn rewards,” so here’s hoping for some kind of upgrade.
The future of Register Rewards and ‘rolling’ is uncertain.
Walgreens hasn’t mentioned Register Rewards at all in their limited information about myWalgreens, which could mean one of three things:
- Register Rewards will disappear (not likely)
- Register Rewards will keep going as normal
- Register Rewards will be lumped into myWalgreens, where there will be less emphasis on advertised Register Rewards, and more on the surprise personalized coupons earned at checkout.
Rolling — which is spending Balance Rewards or Register Rewards credit on purchases that will earn you additional in-store credit — may be affected by these changes.
You’ll still be able to stack Walgreens Cash with manufacturers’ coupons, and possibly store coupons.
The Beauty Enthusiast program will end Oct. 31, 2020.
The popular Beauty Rewards program earned customers 10% back on all beauty, women’s skin and women’s hair care purchases, to the tune of 5,000 Balance Rewards points for every $50 spent — that was 100 points for every $1 spent, compared to the rate of 10 points per $1 on “everyday purchases.”
Walgreens promises “a beautiful new experience” with myWalgreens that will make it possible for shoppers to “continue to earn rewards on … favorite beauty purchases.”
Expect personalized offers at Walgreens moving forward (like CVS).
While we’ll definitely continue to see product- or spend-based promotions with myWalgreens, the new program will introduce offers tailored to members’ individual spending habits.
Like with the coupon machine at CVS, expect to see some discounts/offers through myWalgreens that aren’t accessible for everyone.
Look for myWalgreens to kick off in November.
Although Walgreens hasn’t announced when their brand-new loyalty program will kick off (their website just says “coming soon!”), there’s a lot of buzz about a November launch.
The Beauty Enthusiast program’s Oct. 31 ending hints to a November kickoff as well.
If you’re worried about the new rewards system, you might consider spending your Balance Rewards points before converting to myWalgreens.
Walgreens Plus is going away, but myWalgreens will introduce something similar.
Walgreens has announced that as of Nov. 5, they’ll no longer accept any new enrollments or renewals for Walgreens Plus — the $25/year membership that gets customers a $5 monthly reward, up to 60% off prescriptions, and free same-day prescription delivery.
If you’re a Walgreens Plus member, you’ll keep your benefits until your subscription runs out.
Otherwise, there’s a good chance that many of these perks — plus additional personalized coupons and savings — will be included in a rumored paid tier of myWalgreens.
The Walgreens app will be a major part of the myWalgreens program.
All of the Walgreens Cash, coupons, personalized offers, and more will be housed within an updated Walgreens app.
In a more touchless world, expect fewer paper coupons/receipts and more of a digitally managed experience.