How do you know a Prime Day deal is really, really good? If it's lower than the Black Friday price.
During Prime Day 2025 (which ran July 8 - 11), we used our own price data as well as price-tracking tools like CamelCamelCamel and Keepa to find Prime Day deals on popular products that were the best we'd seen since the previous Black Friday.
While Prime Day 2025 is over, Prime Big Deal Days is coming up in October. So look through our finds below to make your list of things you might want to buy then, especially because tariffs could make these things more expensive).
To make sure you never miss sales like Prime Day, use our Deal Planner™ to set alerts. We'll remind you as soon as the deals go live so you don't miss out.
Note: All the prices below were what we found during Prime Day. While these deals have expired, you can use what we found to know what's a good sale price as you shop between now and the next major Amazon sale.
Sol De Janeiro Brazilian Bum Bum Cream, $32.64
$5.76 Cheaper Than Black Friday
This was the lowest price we've seen on this product, but you needed to use a Subscribe & Save discount to get it (you can always cancel the subscription). This product is rarely discounted, and the last time we saw it go on sale was last year.
Apple AirTags, 4 ct, $64.99
$5 Cheaper Than Black Friday
This was the lowest price we've ever seen on AirTags ($16.25 per AirTag), but you needed to buy a pack of four. If you bought AirTags individually, you'd pay $19.99 per AirTag.
Crayola Ultimate Light Board, $13.99
$1 Cheaper Than Black Friday
This is the lowest price ever we've seen on this toy all year, and it beat the Black Friday price by $1. In fact, we saw a lot of strong Prime Day toy deals, perfect for stocking your holiday gift closet early.
Laneige Lip Mask, $15.96
$3.24 Cheaper Than Black Friday
You could get this price in select scents of the Laneige Lip Mask when you opted in to Amazon Subscribe & Save. We usually see the biggest discounts on this product during Prime Day and Black Friday, but this year's Prime Day price was besting the most recent Black Friday price by a few dollars.
Tarte Shape Tape Concealer, $18.24
$5.75 Cheaper Than Black Friday
This product was over 40% off for Prime Day when you used Subscribe & Save. It also beat the next-lowest price we've ever seen on it (it fell to $19.50 earlier this year).
Apple Airpods Gen. 4, $89
$30 Cheaper Than Black Friday
This was our most significant price drop (just over 30% off full price, 25% cheaper than last Black Friday). This was also the lowest price of the year for Apple Airpods Gen. 4.
Kindle Paperwhite 16GB (2024 Model), $124.99
$5 Cheaper Than Black Friday
The best price we saw on the newest Kindle Paperwhite model on Black Friday 2024 was $129.99. So the Prime Day deal got you this reader for $5 less.
It's also worth noting that this product hasn't been discounted that often in 2025. We saw it dip to $134.99 in February, but it's been stuck at its full price of $159.99 since then. In other words, this Prime Day deal was the best price ever and a rare discount.
Ring Floodlight Cam Wired Plus (Newest Model), $99.99
$30 Cheaper Than Black Friday
Last Black Friday, we saw the Ring Floodlight Cam priced at $129.99. The Prime Day Price of $99.99 not only beat Black Friday, but it was also the lowest price we've seen this year and a discount of over 44% on the full price.
Samsung Galaxy Buds, $166.24
$22.75 Cheaper Than Black Friday
Last Black Friday, the Galaxy Buds were $188.99 during Black Friday and Cyber Monday. Earlier this year, we saw them drop to $184.99. So the Prime Day price of $166.24 beat all of those prices and was the lowest we've ever seen.
Revlon One Step Volumizer Styling Tool, $28.31
$3.44 Cheaper Than Black Friday
Prime Day got you 60% off this styling tool. We saw it just above $30 on Black Friday last year, and it fell to $29.95 earlier this spring, but for Prime Day, it was at the lowest price ever.
SunChips, 40 ct, $11.99
$7 Cheaper Than Black Friday
We saw this SunChips variety pack priced at $18.99 for Black Friday last year, so this Prime Day deal beat it by a few bucks. With tariffs pushing up the price on a variety of grocery items, this was solid deal for summer camp snacks or even an early back-to-school deal for lunches (SunChips have a a shelf life of about 60 days).
Honest Baby Wipes, 720 ct, $28.68
$16.31 Cheaper Than Black Friday
We saw this 720-pack of Honest Wipes priced at $44.99 last Prime Day. They've dipped to $35.99 a couple times this year, but the $28.68 Prime Day price (with Subscribe & Save) was just $0.04 per wipe and the best we've ever seen.
Energizer Batteries, 48 ct, $22.99
$0.08 Cheaper Than Black Friday
We saw this 48-count of Energizer batteries for $23.07 last Black Friday, so the Prime Day deal was just a hair lower. But you can consider this a solid deal, especially because we haven't seen this pack dip below $23 all year.
Cosrx Centella Blemish Cream, $11.50
$2.49 Cheaper Than Black Friday
This Cosrx cream was at $13.99 during Black Friday last year and hasn't dropped below $14 all year, but it was $11.50 for Prime Day, a 45% discount.
Honorable Mention: Bissell Little Green Carpet Cleaner, $81.99
Same as Black Friday
The Bissell Little Green Carpet Cleaner hit the Black Friday price of $81.99, which was impressive, given that it's one of the tariff-sensitive items we're tracking. We saw it jump in price in March and in early June, and it's been stuck at full price ever since. So finding it at the Black Friday price was a win.
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