Best Buy deals aren't hard to find overall (they always have something on sale with their Best Buy Deal of the Day), but ideally you want nail savings of at least 40% on electronics and 15% on large appliances. And that's definitely possible during the Best Buy Black Friday in July sale. We last saw it in July 2025 (overlapping with Amazon Prime Day), and it'll be back next year.
Below you'll find some of our favorite deals from the previous sale, plus tips to shop the Best Buy event.
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Best Buy Black Friday in July is a once-a-year, weeklong sale on TVs, laptops, and home appliances.
Best Buy Black Friday in July started as a 3-day sale created to compete with (and capitalize on) Amazon Prime Day deals. In 2025, it was seven days long, kicking off the day before Prime Day and running until two days after.
You can expect to find deals on TVs and laptops and even bigger discounts on kitchen appliances such as coffee makers and air fryers.
KCL predicts the next Best Best Buy Black Friday in July Sale will run July 6 - 12, 2026.
How do we make our prediction?
For the past couple years, Best Buy Black Friday in July has started the day before before Amazon Prime Day. We predict that Best Buy will stick to their day-before pattern, starting their sale on Monday, July 6, 2026, assuming Prime Day starts on July 7.
Past Best Buy Black Friday in July sale dates:
July 15 - 17, 2024
July 7 - 13, 2025
Top Deals From the 2025 Best Buy Black Friday in July
To give yourself an idea of what to expect, check out our favorite finds from the Best Buy Black Friday in July 2025 sale:
Beats Wireless Headphones, $179.99 (reg. $349.99) — 49% off
Ninja Air Fryer Pro XL, $119.99 (reg. $179.99) — 33% off
TCL 4K LED Smart Fire TV, $199.99 (reg. $329.99) — 39% off
Bella Pro Coffee Maker, $29.99 (reg. $59.99) — 50% off
Apple AirPods 4, $99.99 (reg. $129.99) — 23% off
Tips to Shop the Sale
Make the most of Best Buy Black Friday in July with a couple of shopping tips in your back pocket.
Use free store pickup for BestBuy.com orders unless you’re spending $35 or more.
While you can absolutely access the Best Buy Black Friday in July sale at BestBuy.com or in stores, please, oh please, don’t pay for shipping! Choose in-store or curbside pickup instead because it’s free.
If you’re buying electronics, which you probably are at Best Buy, you’ll reach $35 quickly, so it’s not a concern. But for smaller purchases, keep store pickup in mind!
Keep tabs on Best Buy student deals during Black Friday in July.
If you’re in the market for electronics and you’re a student, bookmark Best Buy’s student deals page. Expect to see 5 – 10% off items when you become a My Best Buy member. Just tell the cashier to look up your account and apply any rewards to activate the student discount.
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