If you can't wait until Black Friday to replace your TV, Amazon's Prime Day sale in July and Prime Big Deal Days sale in October are smart times to shop. We usually see deals on Amazon Fire TVs, as well as from brands like Samsung and Insignia.
No matter when you’re shopping for TVs, we’ve found you should always aim for savings of at least 30% – 50%. And those savings are totally possible during Amazon's biggest sales. We found a TV for just $119.99 during the most recent Prime Big Deal Days, as well as a 65-inch set for 40% off.
Be sure to stay on top of Prime Day deals and other major sales by downloading the KCL app and using our free planner to set alerts for top sales events. You can also text AMAZON to 57299 for deals sent straight to you.
KCL TIP: Remember, you have to be an Amazon Prime member to get savings during Amazon Prime Day. If you're not already a member, you can sign up for Prime to take advantage of these deals.
Best Prime Day Deals on TVs we saw in 2024
During Amazon's October Prime Day sale, we saw the following deals on TVs (which will give you an idea of what to expect for next time Prime Day returns in July of 2025):
This 42-inch TV for just $119
A 50-inch Amazon Fire TV for 38% off
A 65-inch Hisense TV for 40% off
Aim for savings of 30% – 60% with the best Amazon Prime Day TV deals.
We typically see a bunch of TV deals during Amazon's major sales. Aim for savings of at least 30% on a brand-new TV. Look for 50-inch sizes to have markdowns from 30% - 60%.
Shop Fire TV Sticks for as low as $17.99 for Prime Day.
Fire TV sticks can turn any standard TV into a smart TV pretty easily and affordably. You won't have any trouble finding Fire TV Sticks discounted by up to 42% off for Prime Day. During Amazon's October sale, we saw Fire TV sticks starting at $17.99.
Related: Which is better — the Roku vs. Fire TV stick?
Remember that you may be able to get a price match on TVs at Target and Best Buy.
If you see a hot Amazon deal, don’t forget that you may be able to match Amazon’s price at another store, which could benefit you if you’re a loyalty member or credit card holder at that retailer. Price matching on TVs can be tricky because stores generally require you to prove the TV you saw on sale has the same make and model number as the one they have. That said:
Target will price match Amazon, as long as it’s the exact same model number and is sold and shipped by Amazon. Call (800) 591-3869 or use the Target customer service chat to start the process online.
Best Buy price matches Amazon, but you’ll have to submit your requests online or by calling (888) 237-8289.
Walmart no longer price matches with other stores, but stores will match their Walmart.com prices.
Amazon doesn’t price match.
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