Katie Searcy | 

Dollar General Black Friday: What To Expect in 2024

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Unlike a bunch of other retailers, Dollar General stores are actually open on Thanksgiving Day, and that’s when their Black Friday deals first arrive in stores (starting at 7 a.m. local time). But now that we’re past Black Friday 2023, let’s take a look at how all the Dollar General Black Friday deals went down.

We’ve been shopping their Black Friday sales for years, and scoring deals like $5 small kitchen appliances and 50% off Christmas trees and blankets is totally possible if you get there early enough.

Their Black Friday sale always kicks off in stores on Thanksgiving Day, with deal prices running through the Saturday right after Thanksgiving. You can also shop their deals online Friday – Saturday. Select deals are only valid in stores on Thanksgiving from 7 a.m. to 10 p.m.

We can also teach you the basics of how to coupon at Dollar General once you’re ready. And of course, download the Krazy Coupon Lady app so we can send you alerts when Black Friday deals drop for all your favorite stores.

Text SAVE to 57299 and receive real-time text alerts when Black Friday deals go live.

KCL predicts the next Dollar General Black Friday Sale will begin Thursday, Nov. 28, 2024.


Dollar General hasn’t officially announced the next date for their Black Friday sale, but based on what they've done in recent years, we here at KCL predict that it’ll take place between Thanksgiving Day (Nov. 28), and Saturday, Nov. 30, 2024.

How do we make our prediction?

In 2023, Dollar General made their Black Friday sale a three-day event — running between Thanksgiving Day and the Saturday after. We believe they’ll do the same thing in 2024.

The Dollar General Black Friday ad dropped on Nov. 19, 2023. See the full scan here.

We got our hands on a leaked copy of Dollar General’s Black Friday ad as early as Nov. 17, 2023, which gave us lots of time to plan our shopping trips. But the official 2023 ad came out on Nov. 19.

Best Dollar General Black Friday deals from Nov. 23 – 25, 2023:

Keep in mind that certain items were only available on Thanksgiving Day, but you could buy online and get free in-store pickup. Here’s a quick overview of some of our favorites from the last sale:

When is the Dollar General Black Friday sale?

Person shopping for christmas decor at Dollar General

Dollar General’s Black Friday sale always kicks off on Thanksgiving Day, with some deals available for one day only, and other deals available for three total days (during what they call “DG Deal Days”). Based on this pattern, we can expect the next Dollar General Black Friday sale to start on Nov. 28, 2024.

The one-day-only deals on Thanksgiving Day are available from 7 a.m. to 10 p.m. — in stores while supplies last.

Is Dollar General open on Black Friday?

Person grabbing a cart from the cart return at Dollar General

You bet. Dollar General stores are always open 7 a.m. – 10 p.m. for in-store shopping on Black Friday. Don’t forget that Dollar General Market stores will also have similar deals.

Is Dollar General open on Thanksgiving?

Yes, most Dollar General stores (except for those in Rhode Island, Massachusetts, and Maine) stay open 7 a.m. – 10 p.m. for in-person Thanksgiving Day shopping. Select deals are also available online.

When does the Dollar General Black Friday ad drop?

The Dollar General 2022 Black Friday advertisement on a table with some Thanksgiving decor

We got our hands on a sneak peek of the Dollar General Black Friday ad on Friday, Nov. 17, 2023. And the full ad was posted online on Sunday, Nov. 19.

The previous year, their Black Friday ad dropped on Sunday, Nov. 6, 2022, so it was much later to arrive in 2023!

Dollar General’s four-page Black Friday ad always features deals like BOGO 75% off toys, 50% off artificial Christmas trees and decor, and some discounts on gift cards to popular stores and restaurants.

Related: Can’t wait for the Black Friday sale? See all the latest Dollar General deals you can shop right now.

Download the Dollar General app to clip coupons you can use during the sale.

Person holding a phone with Dollar General open

You’ll definitely want to download the Dollar General app (iOS / Android) so you have it ready to go during the Black Friday sale. The Dollar General app is where you’ll find all the Dollar General digital coupons that are available to clip.

Once you clip each coupon, it’ll automatically get applied to your in-store order, as long as you enter your linked phone number at checkout.

Some of these coupons will unlock savings that will make your purchase entirely free.

Related: Learn how to use the Dollar General penny list to score secret deals for $0.01.

Expect to see Dollar General rebates in the app during Black Friday, too.

a person looking at a rebate on the Dollar General app

Dollar General rolled out new rewards in the Dollar General app, and you’re not going to want to miss the savings there. Just go to the Deals tab on your app, then choose “Rebates” at the top. You’ll need to link a PayPal account before you can start using their rebates.

Once activated, these rebates will automatically get applied at checkout (similar to how the Dollar General coupons work), and you’ll see the credit in your PayPal account within 3 – 7 days.

TIP: You can also use cash-back rebate apps like Ibotta and Fetch to get credit for your Dollar General purchases.

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