After the Target Christmas Clearance and Hobby Lobby Christmas Clearance sales have wrapped up, it's time for one last stop — the Dollar General 25 Cent Sale. Every year in late January, Dollar General does massive in-store markdowns on the majority of their remaining holiday inventory. And by massive markdowns, I mean most everything Christmas-related goes to $0.25 — even things like bath and beauty gift sets.
Additional markdowns happen a week later, knocking prices down to just $0.10. And now that we're into the first week of February, most Christmas inventory that's remaining has been marked down to just $0.01 (and appears on the Dollar General Penny List).
But not everything's included in the Dollar General 25 Cent Sale, and you'll need to be quick about it, since inventory can be limited by the time the sale rolls around.
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Best In-Store Deals From the Dollar General 25 Cent Sale (Prices Now at $0.01)
Remember, these markdowns are only available in Dollar General stores, and inventory will vary by location.
Money Holders, $0.01 (reg. $1)
Loot Bags, $0.01 (reg. $1)
Floral Picks, $0.01 (reg. $1)
Candy Canes, $0.01 (reg. $3)
Silicone Wine Stoppers, $0.01 (reg. $1)
Battery-Powered Lantern, $0.01 (reg. $5)
Glade Holiday Scented Oil Refills, $0.01 (reg. $5)
Christmas Wreath Ornament, $0.01 (reg. $1)
Christmas Ornaments, $0.01 (reg. $5)
Christmas Ornaments, $0.01 (reg. $10)
Gift Box, $0.01 (reg. $2)
Holiday Plates, $0.01 (reg. $3)
Holiday Family Pajamas, $0.01 (reg. $12.50)
Decorative Pillow, $0.01 (reg. $8)
Stocking, $0.01 (reg. $1)
Felt Stocking, $0.01 (reg. $5)
Glass Tree, $0.01 (reg. $2 - $10)
Popcorn Tin, $0.01 (reg. $5)
Holiday Santa Socks, $0.10 (reg. $1)
Holiday Tree Socks, $0.10 (reg. $3.50)
Tapestry Runner, $0.01 (reg. $6)
Greeting Cards, $0.01 (reg. $1)
M&M's Candy House, $0.01 (reg. $5)
Haribo Gummies, $0.01 (reg. $3)
Peeps Snowmen, $0.01 (reg. $1)
Kinder Joy Egg Singles, $0.01 (reg. $1.75)
Kinder Joy Eggs, $0.01 (reg. $5)
Dollar General's 25 Cent Sale is an annual in-store event where most Christmas items get marked down to $0.25 (then $0.10, and finally $0.01).
To clear out remaining holiday inventory, Dollar General always hosts a big in-store markdown event where the majority of Christmas items go to $0.25 (then $0.10 after about a week, if stock still remains). Another week later, the items appear on the Dollar General penny list for $0.01.
The sale includes seasonal items like holiday-themed candy, air fresheners, home decor, baking sets, apparel, and party supplies. Even bath and beauty gift sets get included in the sale.
The Dollar General $0.25 Sale started on Tuesday, Jan. 21, 2025.
Dollar General didn't announce the start date for the 25 Cent Sale ahead of time (they never really do ahead of time), but just like we predicted, we've confirmed it officially kicked off in stores on Tuesday, Jan. 21.
The $0.25 markdowns typically stick around for about a week (until Jan. 27); then they drop to $0.10 for a week (starting Jan. 28) before they eventually hit the Dollar General penny list in early February.
Tips for Shopping the Dollar General 25 Cent Sale
Get to the store early on the first day because holiday items clear out fast.
By the time this sale rolls around in late January, holiday inventory will be very limited, so you may need to visit multiple Dollar General stores in order to scope out the selection in advance.
I highly recommend getting there as soon as the store opens on the first day of the sale, as the event is very popular in the couponing community.
Look for the biggest savings on holiday home decor, air fresheners, matching family pajamas, and gift box sets.
Since everything holiday gets marked down to $0.25 or less during this sale, you'll save the most if you go for the pricier items like home decor and pillows, inflatables (normally $10 - $30), gift box sets, family Pj's, and air fresheners from brands like Glade and Air Wick.
A few Christmas items are excluded from this sale (like totes, lights, trees, and gift wrap).
Keep the list of exclusions in mind so you don't run into anything unexpected at checkout. The $0.25 Sale always excludes "holiday plastics" — which refers to items like storage totes, gift wrap organizers, and tree bags — plus a few other items like holiday trees, lights, and gift wrap.
To confirm sale prices, use the DG app while you're shopping in-store.
To make sure an item is included in the $0.25 sale, just open the DG app (iOS / Android) and scan the item's barcode with the CartCalculator tool. That way, you don't run the risk of an item ringing up full price when it's time to check out.
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