National Lipstick Day: Free Lipstick at MAC, Plus More Lipstick Deals

National Lipstick Day falls on July 29 each year. And every year we see fun freebies and deals for cheap lipstick from some of our favorite beauty retailers. Whether you’re a drugstore makeup loyalist or everyone’s go-to beauty hack know-it-all, it’s always satisfying to grab the National Lipstick Day deals.

This year, you'll see discounts from MAC, Sephora, Ulta, and more. The late-July timing means Lipstick Day can tide you over until other major beauty sales, like Ulta 21 Days of Beauty and Sephora's One-Day Deals Sale. Plus, you can get a free lipstick at MAC.

For more smart shopping tips, download The Krazy Coupon Lady app. We'll also send you a reminder about popular freebie days and sales, like National Lipstick Day.

National Lipstick Day is an annual 1-day event when stores offer big discounts on popular lipstick brands.

Every year on National Lipstick Day, expect various beauty retailers and brands to offer deals on lipstick products like BOGO free offers, freebies, and discounts, typically ranging from 20% - 50% off. We’ve seen Ulta, Macy’s, Anastasia Beverly Hills, ColourPop, Kylie Cosmetics, and more participate.

National Lipstick Day happens every year on July 29.

National Lipstick Day happens on July 29 every year, but there’s nothing particularly special about that date. In 2026, National Lipstick Day will take place on a Wednesday.

Best National Lipstick Day Deals 2026

Here are KCL's favorite finds for Lipstick Day 2026.

• Lancome: Get 50% off all lip makeup when you use promo code BISOUS during online checkout.

• Mac Cosmetics: In 2026, Mac Cosmetics is offering a free lipstick (select from the shades 'You Wouldn't Get It' and 'Taupe'), plus save up to 40% on lip products.

• Sephora: Enjoy up to 50% off sale on lip products on National Lipstick Day. The sale includes Bobby Brown, Clinique, the Sephora collection, Summer Fridays, Too Faced, and more.

• Target: Through Aug. 1, you can get BOGO 25% off lip care from e.l.f., L'Oreal, Maybelline, NYX, and more.

• Ulta: Celebrate National Lipstick Week this year with up to 50% off select lip products through Aug. 1, online and in stores. Discounted brands included CoverGirl, Estee Lauder, Lancome, Morphe, and Tarte.

• Walgreens: Get a $3 in-app coupon to use on select Maybelline lip products. You can also save $10 when you purchase three select Maybelline products.

You May Be Interested In:

• Macy's 10 Days of Glam

• Kohl's Friends & Family Sale

• Bath & Body Works Semi-Annual Sale