National Lipstick Day falls on July 29 each year. And every year we see fun freebies and deals for cheap lipstick from some of our favorite beauty retailers. Whether you’re a drugstore makeup loyalist or everyone’s go-to beauty hack know-it-all, it’s always satisfying to grab the National Lipstick Day deals.
In the past, we've seen discounts from MAC, Sephora, and Ulta, and the late-July timing means Lipstick Day can tide you over until other major beauty sales, like Ulta 21 Days of Beauty and Sephora's One-Day Deals Sale. Plus, you can usually get free lipstick at MAC.
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National Lipstick Day is an annual 1-day event where stores offer big discounts on popular lipstick brands.
Every year on National Lipstick Day, expect various beauty retailers and brands to offer deals on lipstick products like BOGO free offers, freebies, and discounts, typically ranging from 20% - 50% off. We’ve seen Ulta, Macy’s, Anastasia Beverly Hills, ColourPop, Kylie Cosmetics, and more participate.
National Lipstick Day happens every year on July 29.
National Lipstick Day happens on July 29 every year, but there’s nothing particularly special about that date. In 2025, National Lipstick Day will take place on Tuesday July 29.
Best Deals From National Lipstick Day 2025
To get an idea of what to expect, check out our favorite finds from Lipstick Day 2025:
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MAC offered Powder Kiss Matte in color Werk, Werk, Werk for free at standalone stores, no purchase necessary. Plus, it offered up to 40% off other lip products.
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QVC offered up to 28% off select lip glosses and lipsticks from Perricone MD, Tarte, bareMinerals, and more.
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Walgreens offered Maybelline Color Sensational Lipstick for $0.99 when you combined a $3 coupon with a $3 off promo code.
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Ulta celebrated National Lipstick Week with up to 50% off select lip products through Aug. 2, online and in stores. Discounted brands included Clinique, NYX, and MAC.
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Sephora offered up to 50% off lip products on National Lipstick Day. The sale included Sephora Brand, Fenty, and more.
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Macy's offered 25% - 50% off lipstick and lip liners from Lancome, Clinique, MAC, Valentino, and more.
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Target offered Matte Macximal Lipsticks for $10 off in select colors. Plus, you could get BOGO 25% off lip care from Honest Beauty, e.l.f., Tree Hut, and more.
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