Instead of telling you what the 2022 food trends will be, Whole Foods Market wants to show you.
For the seventh year running, the Amazon-owned supermarket chain has unveiled its anticipated food trends list for 2022. This year, however, Whole Foods has gone a step further and created a Trends Discovery Box, featuring a curated assortment of 10 of the most anticipated food trends for the upcoming year.
Ready to try the trends? Here’s what you need to know:
Whole Foods is selling a box with 10 trending items for a one-time payment of $30.
The price of the box includes 10 food items, one for each anticipated trending food product. And it’s a good deal.
Purchased individually, the cost of the 10 items would easily surpass the $30 box price. The 10.1 fluid oz. Pink Peppercorn Honey Yuzu Living Vinaigrette by itself costs $7.99 in most stores, for example. All products in the box are full-size items.
Whole Foods Market says availability of the Trends Discovery Box is limited to 300 offers, so supplies won’t last long. The promotion ends on Nov. 15 or whenever the last box is sold. Visit wfmtrythetrends.com to get one.
Each item in the Whole Foods box reflects a food trend.
Some of the trends represented in the Discovery Box include:
- Fizzy drinks with prebiotics and botanicals: Poppi Strawberry Lemon Prebiotic Soda (reg. $2.00)
- Products made with sunflower seeds: Fix & Fogg Oaty Nut Butter (reg. $7.99)
- Buzz-Less Spirits: Greenbar Distillery Lavender Bitters & Soda Non-Alcoholic Cocktail (price unavailable)
- The herb Moringa: Kuli Kuli Daily Green Boost with Moringa & Supergreens (reg. $3.49)
- Grains that are grown carefully to address soil health: Annie’s Organic Shells & White Cheddar with Whole Grains (reg. $2.99)
- Turmeric: 365 by Whole Foods Market Golden Chai Granola (reg. $5.29)
Experience hibiscus water and yuzu vinaigrette.
We’ve all heard of Hibiscus tea, but producers are now using the versatile plant in yogurts, fruit spreads, and Italian sodas. In the Trends Discovery Box, consumers get a bottle of Ruby Hibiscus Unsweetened Water (reg. $3.99).
Yuzu is a tart, sour member of the citrus family that has been popular in China and Japan for centuries. These days it’s a trendy additive to products like vinaigrettes, mayonnaise, and hard seltzers. Acid League Pink Peppercorn Honey Yuzu Vinaigrette (reg. $7.99) is included in the box.
The box’s sustainably raised animal products reflect ‘Reducetarianism.’
“Reducetarianism” is the term for when environmentally conscious consumers consider reducing their dependence on animal products such as meat, dairy, and eggs. Not ready to stop eating meat entirely? Reducetarianism might be the answer.
This trend will be represented by EPIC Provisions 100% Grass-Fed Bison, Uncured Bacon, and Cranberry Bar (reg. $2.99).
Get free seeds and greens from Whole Foods’ urban farm.
Trends for 2022 include a rise in “ultra-urban farming,” where producers use innovative techniques to grow food in unorthodox ways.
For example, Whole Foods has been growing produce in a greenhouse on top of their Brooklyn store location since 2013. The goal is maximizing efficiency in growing local crops. Those who sign up for a box will receive innovatively grown Gotham Greens Salad Toppers Seeds and a coupon for a free Gotham Greens product.
If you’re a Prime Member, keep up with the trends all year long and save at least 10%.
Amazon Prime members shopping at Whole Foods get 10% off all the time when they scan their “In-Store” code at checkout. Just open the Amazon app, tap “In-Store Code,” and scan the QR. Instant 10% savings — just one of our many ways to save money at Whole Foods.