Oh, eyelash extensions — the service can cost up to $200, and typical monthly maintenance is around $100. That’s why we’re breaking up with salon eyelash extensions and sticking to mascara! But choosing the right mascara can be a bit … overwhelming. As most bullseye shoppers know, Target has a wide variety of mascaras, and by ditching the pro-grade eyelash extensions, you’ll save hundreds a year by opting for the mascara aisle at Target.
To make it super easy, we’re breaking down the best mascara at Target for your every need — from budget-friendly mascaras to the best ones for length and volume. We’ve even got picks for vegan formulas and clear mascara. And in case you didn’t know, mascara only has a shelf life of six months, so if you’re like me, it’s probably time for a new tube!
And of course, we’ll tell you exactly how you can save money with every purchase, whether it’s pointing you to special offers from Target Circle, coupons from CoverGirl, L’Oreal, Maybelline, and Physicians Formula, or to rebate and cash-back apps. Sometimes, Target even has a promotion where you’ll get a free Target gift card if you buy a certain amount of makeup products. Sweet. So let’s get to it!
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The Best Cheap Mascara at Target
Essence Lash Princess False Lash Effect Mascara, $4.99
Best Price: $3.74
This Essence mascara has the lowest price point out of all our picks, but that doesn’t mean it’s lacking anything. The Lash Princess mascara will give you dramatic volume with no clumping, and it lasts all day. It’s also cruelty-free and meets the “Target Clean” standards for products made without harmful chemicals. When buying this one, be on the lookout for free Target gift card offers with your makeup purchase.
CoverGirl Lash Blast Volume Mascara, $8.99
Best Price: $3.59
The CoverGirl Lash Blast mascara offers the most bang for your buck. The wand is designed to separate and lift your lashes, and the formula gives you 10 times more volume and coat on every lash. It’s also available in a “Clean” formula (regularly $7.99). Plan to save up to 60 percent on this mascara when there’s an Ibotta rebate offer available and a manufacturer coupon.
TIP: We’ve rounded up all the latest CoverGirl coupons just for you.
Best Mascara and Primer Duo at Target
Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer with Jojoba Esters, $17.99
Best Price: $14.50
This award-winning, best-selling mascara will give you the ultimate length and volume. Plus, it won’t smudge or flake off. It’s also cruelty-free and meets the standards of the Target Clean and Target Zero programs, which means the ingredients and packaging are safer for you and the environment. You can save on your Honest mascara purchase by shopping their Target gift card offers. I’ve seen promotions where you get a $5 gift card when you spend $25, and don’t forget that Target Circle also has digital coupons for Honest products from time to time.
TIP: Want to learn more about couponing at Target? We put together the ultimate guide to Target Circle.
Best Volumizing Mascara at Target
L’Oreal Paris Voluminous Original Mascara, $8.99
Best Price: $3.19
Compared to the Lash Paradise (coming up next), this one will give you fuller lashes. This mascara has a buildable formula to make your lashes as thick and volumized as you’d like — up to five times their natural thickness. It has a built-in primer and also comes in a waterproof formula. You’ll often come across manufacturer coupons for L’Oreal products in the Sunday newspaper, or you can use our tips to find a printable coupon.
L’Oreal Paris Voluminous Lash Paradise Mascara, $9.99
Best Price: $4.19
This version of the Voluminous mascara will give you more length and volume compared to the Original formula we covered above. It is buildable with no flaking, smudging, or clumping. Look for L’Oreal manufacturer coupons in the inserts that come in the Sunday newspaper. Plus, rebate apps like Fetch and Shopkick can help lower the price, too.
TIP: If you’re looking for paper coupons, here’s how you can get free Sunday coupon inserts without paying for a newspaper subscription.
Maybelline Volum’ Express The Colossal Mascara, $7.99
Best Price: $4.39
This iconic Maybelline mascara in the yellow tube has been a crowd favorite for a long time. The signature “mega” brush is said to provide nine times the volume. Plus, it’s hypoallergenic. To lower the cost, look for Maybelline coupons on our site and in the Target Circle app. Ibotta rebates can also pop up for this mascara.
Best Lengthening Mascara at Target
Maybelline Lash Sensational Lengthening Mascara, $9.99
Best Price: $5.99
Thanks to 10 layers of bristles on the wand, this Maybelline mascara gives you long lashes with a full fan effect. It’s even infused with rose hip oil and mineral pigments for conditioning. The formula won’t clump or weigh down your lashes, and it’s ophthalmologist-tested and available in a waterproof formula. Look for Target Circle offers on Maybelline products and Ibotta rebates to lower your cost.
Winky Lux So Extra Mascara, $18
Best Price: $14.50
This one has the highest customer reviews out of all of the mascaras we selected. It has a unique butterfly bristle that will separate your lashes, creating volume and length. You may not find as many deals on this one, but look out for Target promotions like $5 off $25 beauty products.
Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara, $9.99
Best Price: $5.99
With a double-curved lifting brush and a fiber-infused formula, this mascara grabs the lashes from the root to lift and lengthen without clumping or smearing. Look for Target Circle offers on Maybelline products and Ibotta rebates to lower your cost.
Best Vegan Mascara at Target
Pacifica Vegan Collagen Fluffy Lash Mascara, $15.99
Best Price: $12.79
Not only will you get full, fluffy lashes with this Pacifica mascara, but it will hydrate your lashes, too. The ophthalmologist-tested formula contains hydrating vegan collagen to make lashes thicker and healthier. Plant fibers help add fluff, length, and volume. It’s packaged in a 100-percent glass bottle for less plastic usage, and the product is safe for sensitive eyes and contact-wearers. It’s also cruelty-free, vegan, and certified as Target Clean. You’ll also find this mascara in Ulta stores and at Ulta in Target. Look for discounts of 20 percent off during Ulta’s beauty sales.
Not on sale at Target? Grab it on Amazon for as low as $11.56.
PYT Beauty Swipe Right 12 HR Mascara, $17.99
Best Price: $14.50
The PYT mascara will give you length and volume without harsh ingredients. Available in black and a pretty blue, this one may be your winner if you have sensitive skin or eyes. It contains Pro-Vitamin B5, Vitamin E, and olive leaf extract and is cruelty-free, vegan, Target Clean, and Target Zero (which means the packaging is better for the environment). To save, look for Target gift card offers with your makeup purchase. This mascara is another Ulta product, so be on the lookout for sales offered by Ulta and Ulta in Target.
Milani Highly Rated Anti-Gravity Mascara, $9.99
Best Price: $7.99
The Milani mascara has an hourglass-shaped, molded brush. Not only will it give your lashes extreme volume, length, and lift, but it’ll nourish your lashes with castor oil. They say it won’t clump or smudge for up to 24 hours. It’s cruelty-free, vegan, and Target Clean. Target offers gift card offers when you purchase a certain dollar amount in makeup. Look for these sales to save up to 20 percent on Milani mascara.
Best Double-Ended Mascara at Target
Physicians Formula Lash Mixologist Mascara, $9.99
Best Price: $4.99
Like the name says, you can be your own mixologist for your mascara and your look. It comes with two separate formulas and two brushes. They are designed for you to mix and match for up to three looks: ultimate length, full volume, and dramatic length + volume. During Target’s 14 Days of Beauty sale in March, you can find Physicians Formula products on sale for 50 percent off.
TIP: We can also point you in the right direction for all the latest Physicians Formula deals and coupons.
Best Clear Mascara at Target
E.l.f. Clear Brow & Lash Mascara Crystal – $3
Best Price: $1.80
If you want a super natural makeup look but still want to do a little somethin’ for your lashes, this will be your go-to. It doesn’t add any extra color to your lashes, but it will help them hold a curl. You can save 30 percent by combining multiple Target Circle offers, like the 20 percent off Lashes and 25 percent off E.l.f. offer.
Best Ulta Mascara at Target
Even though some of the best mascaras at Target are in the Ulta section, you can still find deals. The Ulta-in-Target prices and sales are typically the same as they are in Ulta stores. If not, Target will price match them. The bummer is that you can’t use any Ulta coupons at Target — this includes the beloved $3 off $15 Ulta coupon. You’ll see Target Circle offers for Ulta products, though. We’ve even seen 50 percent off Ulta Beauty items for Target Circle members, so keep an eye out for them.
TIP: We’ll teach you everything you need to know about how to stack your Ulta rewards with Target Circle earnings for even more savings on every beauty purchase.
Tarte Maneater Mascara, $15
Best Price: $7.50
This long-lasting mascara will make your eyes look bigger and lifted. It has an ultra-creamy formula that also conditions your lashes, and the more than 500 bristles on the brush will give you the perfect fanned-out look. It’s safe for contact lens wearers and approved by ophthalmologists and dermatologists. Ulta and Ulta-in-Target have offered the Tarte Maneater Mascara in full size for 50 percent off during the Ulta 21 Days of Beauty sale in March 2022. The travel-size version was buy one get one free in February 2022.
Benefit Cosmetics BADgal BANG! Volumizing Mascara, $14
Best Price: 50 percent off
If you’re looking for big, dramatic volume and length, the Benefit Cosmetics BADgal BANG! Volumizing Mascara is the one. It has Pro-Vitamin B5 to help promote thickness and strength. The formula is also smudge-proof, water-resistant, and volumizing. During the Ulta 21 Days of Beauty sale in March 2022, this mascara was on sale for 50 percent off, and you got that same deal at Ulta in Target locations, too.
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