Every year before Black Friday, stores like Walmart share their top toys list for the holiday season online, and they also create the Walmart Toy Catalog. One of the things we look forward to most is picking up a printed copy of the catalog, especially since toys are some of the best things to buy at Walmart (and we need to strategize our Walmart Black Friday and Christmas spends accordingly).
If 2025 is anything like last year, we expect to see the Walmart Toy Catalog arrive in the mail by the last week of September. As we wait for the new catalog to drop, we're sharing every page of the Walmart Toy Catalog 2024 right here.
Of course, you can always browse Walmart's Top Toy List online (it typically goes live the first week of September), but the printed Walmart toy catalog is a little more fun to browse — and it's typically a whopping 60+ pages.
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We expect the Walmart Toy Catalog to arrive by Sept. 24, 2025.
The printed version of the Walmart Toy Catalog usually comes out by the first week of October, but in 2024, it came early. We received a printed copy of the 2024 Walmart Toy Catalog in the mail on Wednesday, Sept. 25.
So we expect to see the 2025 Walmart Toy Catalog arrive by Wednesday, Sept. 24, 2025. You can usually find a printed copy in Walmart stores by the first weekend of October.
As for the online toy list, Walmart releases their list of Top Toys on Walmart.com around the first week of September. Here are the dates they've released the Walmart toy catalog online in the past:
Wednesday, Sept. 4, 2024
Tuesday, Aug. 22, 2023
Tuesday, Aug. 30, 2022
KCL TIP: Target's Toy Catalog usually get released around mid to late October, and unlike the Walmart catalog, Target's version includes a toy coupon good for 25% off.
How to Get the Walmart Toy Catalog by Mail and Online
By Mail
The printed Walmart Toy Catalog is typically shipped out to select households by late September. Last year, it arrived in our mailboxes on Sept. 25, 2024. If you don't receive one, there's not an easy way to request a copy by mail (I know, because I've tried).
You might have a better chance of getting one sent to your home if you have an active Walmart account that includes your current address, or if you buy toys often from Walmart (and are logged in to your account when you shop).
Online
You can flip through the toy catalog on Walmart.com or in the Walmart app as soon as it goes live (expected to happen by Sept. 3, 2025). If you want to see last year's catalog, there's a scan of the entire 2024 toy book at the bottom of this post.
In Store
If you don't get the Walmart toy catalog in your mailbox by the first weekend in October, you can pick one up in person at a Walmart Supercenter location starting in early October. They often have stacks of them near the store entrance by then.
Scan the QR code on each page of the printed catalog to see toys in the Walmart app.
In the printed Walmart toy catalog, every page with toys on it also has a scannable QR code in the bottom corner. This makes it super easy to look up pricing and availability for toys shown throughout the pages.
With your smartphone, take a picture of the QR code and open the generated link. This will instantly take you to the Walmart app (if you already have it downloaded) or Walmart.com. Either way, you’ll jump to all the same toys on your smartphone. From there, you can check updated pricing, store availability, and other product info.
Use Walmart curbside pickup or delivery to order toys as soon as the same day.
Unlike the Walmart Toy Clearance sale where the best deals are only in stores, you can shop Walmart’s Top Toy List online on Walmart.com as well as in store.
You can pick up top toys with Walmart curbside pickup or at the in-store pickup location. You can also order toys for Walmart delivery and get them the same day, or pay extra for Express delivery to get them in three hours or less.
KCL TIP: You need to spend at least $35 online to get free shipping, but Walmart Plus members get free 2-day shipping with no minimum purchase. However, Walmart pickup options are always free.
Plan to save 30% – 60% on Walmart toys during holiday sales, but not the exact ones in the toy catalog.
Don't count on the exact toys in the Walmart toy catalog dropping in price during holiday sales. Even though two big Walmart sales happen right after the Walmart toy catalog comes out, it's usually a different mix of Walmart toys that'll get discounted during the sales.
Walmart Holiday Deals Event
In early October, Walmart holds a huge sale called Walmart Holiday Deals to compete with Amazon Prime Day. Many popular toys go on sale for up to 50% off, and the deals are available online and in stores.
Walmart Black Friday Sales
In November, Walmart usually has multiple waves of Black Friday sales, so you can find toy deals all month long (and even afterward, during Cyber Monday sales).
For Walmart Black Friday 2024, we saw Lego toy sets for up to 56% off, Melissa & Doug chunky puzzles for as low as $5 each, and Barbie play sets up to 39% off. Discounts can go up to 60% off, and those savings often include the same toy brands featured in the toy catalog (just not the same exact products).
Compare toy prices at Amazon, Target, and Kohl's to make sure you're getting the best deal.
With dynamic pricing in full swing for Black Friday, you might find a different price for the same toy at three different stores. Big box stores will compete with each other on prices to attract shoppers, but not all of them will offer the best toy deals.
While some toys in Walmart’s toy catalog are exclusive to Walmart, others are hot items sold at competitor stores too.
Through the Black Friday season, be sure to compare the best Walmart deals to the Amazon, Target, and Kohl’s toy lists.
Flip through the 2024 Walmart Toy Book Ad Scan
Below are the 64 pages of the Walmart Top Toys List for 2024. Use the arrows to flip through the pages. You could also shop all of these toys on Walmart.com.
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