While the standard Kroger Shopper’s Card is 100% free, you've always had to pay extra for a Kroger Boost membership to get benefits like free Kroger delivery on orders of $35 or more, the ability to earn extra Kroger Fuel Points on every dollar you spend, and a free streaming subscription to Hulu or Disney+.
Now that a price increase went into effect on April 10, 2025, the cheapest Kroger Boost membership costs either $69 per year or $8.99 per month at regular price, depending on the tier you select. This marks a 17% price increase for the annual plan (which used to cost $59 per year) and a 13% increase for the monthly plan (which used to cost $7.99 a month).
The good news is that there's currently no planned change to the cost of the upgraded tier of membership ($99 per year, or $12.99 per month).
Let me help you decide which Kroger Boost membership to spring for and how to save on the cost (they do offer a Boost coupon a few times a year that'll save you $20 on a new annual membership.) You’ll also want to learn how to save while you shop with our best Kroger couponing tips.
Download The Krazy Coupon Lady app or text HACKS to 57299 for the latest money-saving tips, deals, and coupons.
How Much You'll Pay for Kroger Boost Membership
There are two types of Kroger Boost memberships to choose from, and the main difference is how quickly you’d like your groceries delivered. Signing up for either membership level will require you to get a free Kroger Shopper’s Card account first.
It’s definitely worth joining if you order Kroger grocery delivery at least nine times in a year. That’s because with Boost membership, you get unlimited free deliveries on orders of $35 or more, which saves you $7.95 - $10.95 in delivery fees per order. And signing up for Boost is also how you get exclusive offers and freebie deals that are only sent to members.
Option 1: Boost Essential — $8.99 per month, or $69 a year
The cheaper of the two Boost memberships (called "Boost Essential") currently costs $8.99 per month, or $69 per year.
With the basic Boost membership, you get 2x Kroger Fuel Points on your purchases plus free deliveries on orders of $35 or more. But the earliest you can get your delivery is next day. You'll likely need to choose this plan if you don't live near a physical Kroger store, as your deliveries will come from a distribution center.
Every Boost membership also includes a FREE six-month subscription to one of the following: Hulu (with ads), Disney+ Basic (with ads), or ESPN+. Just activate the benefit in your account to get started.
Sign up for the annual plan vs. the monthly plan to save $38.88 a year.
If you think you’ll use the basic Boost membership for at least a full year, definitely sign up for the annual billing cycle instead of the monthly plan. That's because the monthly plan ($8.99 per month) will end up costing you $107.88 for 12 months — which is $38.88 more than you'd pay with the annual plan.
Option 2: Boost — $12.99 per month, or $99 a year
The more expensive Boost membership costs $12.99 per month, or $99 per year if you pay annually, but it’s not available in all areas (check your ZIP code eligibility on the Kroger website).
Just like with the Boost Essential membership, the upgraded Boost membership gets you 2x Kroger Fuel Points on your purchases. But the difference is that you get free same-day delivery (in as little as two hours) on orders of at least $35.
Every $99 Boost membership also includes a FREE subscription to one of the following streaming services: Hulu (with ads), Disney+ Basic (with ads), or ESPN+. You'll just need to activate the benefit in your account.
Sign up for the annual plan vs. the monthly plan to save $56.88 a year.
If you think you’ll use your Boost membership for at least a full year, definitely sign up for the annual billing cycle instead of the monthly plan. That's because the monthly plan ($12.99 per month) will end up costing you $155.88 for 12 months — which is $56.88 more than you'd pay with the annual plan.
KCL TIP: With either level of membership, you typically won’t have to tip your delivery driver, as the deliveries are handled by a Kroger employee. However, in some areas, deliveries are handled by Instacart, so a tip for good service may be expected.
Compared to Target and Walmart, Kroger Boost is still one of the cheapest grocery store memberships around.
Even after the price increases kicked in on April 10, a Kroger Boost Essential membership is still cheaper than either Target Circle 360 or a Walmart Plus membership, which are two paid plans that also offer free delivery to members.
Granted, Target's paid Circle 360 program only recently launched in April 2024, so it hasn't really been around long enough yet to be due for a membership fee increase. Walmart Plus has kept its fees the same since the program launched in 2020.
Monthly Plan Cost | Annual Plan Cost | |
|---|---|---|
Kroger Boost Essential | $8.99 | $69 |
Target Circle 360 | $10.99 | $99 |
Kroger Boost | $12.99 | $99 |
Walmart Plus | $12.95 | $98 |
5 Ways to Get a Kroger Boost Membership Discount
Clip the $20 off Boost membership coupon when it's available to join for as low as $39 per year.
From time to time, we see a $20 off Boost membership coupon pop up in the Kroger app (iOS / Android). If you combine this offer with other savings — like “$10 off delivery orders of $75 or more,” for example — you’ll boost your savings even higher on your first few delivery orders.
The only catch is that you'll have to spring for the annual membership in order to use the coupon, and you can't combine this coupon with the free trial offer. Here's when we've seen the offer pop up in the past:
Nov. 20 - Dec. 4, 2024
Sign up for a free 30-day trial to see if you like it first.
If you're not sold on joining yet, you can try out a Kroger Boost membership for free with their 30-day free trial offer. You can cancel your trial anytime before the 30 days ends (just set a reminder in your calendar so you don’t forget).
The only drawback with the free trial is that you won’t be eligible to receive certain exclusive digital coupons and freebies that are offered to regular paid members.
Get 50% off your first year when you sign up during Boost Bonus Days.
During Boost Bonus Days (July 10 - 23, 2024), we shared a deal where you could sign up for a new Boost membership for 50% off if you clipped a digital coupon in your Kroger Plus account.
We fully expect this offer (and Boost Bonus Days) to pop up again in July 2025 — likely around the time we're expecting the next Amazon Prime Day to happen.
KCL TIP: The first Boost Bonus Days event in July 2024 included several exclusive digital coupons that you could redeem for free products, plus special deals on cereal, bacon, trail mix, sandwich zip bags, and more.
Join when you see exclusive 5x digital deals — these can make up for the cost of your membership fee.
You've gotta do a little "Boost math" for this hack, but here's how it goes. If you sign up for a Boost membership when they're offering member-exclusive grocery deals, you can cash in on the offers to cover your signup costs.
For example, during Boost Customer Appreciation Week (the last one we saw was in September 2024, and another one March 26 - April 1, 2025), a handful of exclusive digital coupons could be used up to five times in a single transaction. This lets you really cash in on the savings on things like lunch meat, sugar, chips, bread, and candy.
"It makes it worthy in that the savings received make up for the cost of the membership," says KCL Kroger couponing expert Sarah V.
Earn a free 1-year Kroger Boost membership if you're approved for their credit card.
If you were thinking about applying for a Kroger credit card anyway, know that if you’re approved, you’ll receive a waiver within 10 days that you can redeem for one free year of Boost Essential membership (worth $59).
You can also choose to upgrade your free membership to the higher tier of Kroger Boost membership (if it’s available in your area) and only pay the difference of $40.
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