Marcus Lawrence | 

Here's What We Anticipate For The 2024 Amazon October Prime Day

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Amazon Prime Early Access Sale started in 2022. It was a fall sequel sale to the official Prime Day in July. But in 2023, the event “evolved” according to an Amazon representative, and its name changed to “Amazon Prime Big Deal Days.”

Amazon announced on Sept. 17 that the event will officially happen on Oct. 10 – 11, from 3 a.m. ET to 3 a.m. ET. Last year, it took place between Oct. 11 at 3 a.m. and 3 a.m. ET on Oct. 12. Both events fell on a Tuesday and Wednesday and offered 48 hours of deals.

In 2024, you can expect deals on electronics, fashion, home, kitchen, pets, toys, and Amazon devices. Below, we’ll share some shopping tips we’ve gathered from last year’s event to help you prepare.

Here’s everything to know about October Prime Day, including the best deals we’re seeing available. And, to get the best Fall Prime Day deals sent right to your phone, text AMAZON to 57299 on your mobile device.


Amazon Prime Big Deal Days — aka the October Prime Day sale — officially ran Oct. 10 & 11, 2023.

Three Amazon Prime boxes stacked on a front doorstep.

For the first time ever in 2022, Amazon introduced a second Prime Day sale. It happened on Oct. 11 & 12, starting at midnight PT the first day and ending on midnight PT the second day. In 2023, it ran on Oct. 10 & 11, starting and ending at the same time.

While October Prime Day officially started in 2022, shoppers got a taste of a Fall Prime Day back in 2020 when the pandemic saw regular old Prime Day postponed from July to October — and it was the biggest Prime Day sales-wise at that time.

In the past, Amazon had deals on Alexa-enabled devices, Samsung TVs, Lego, Peloton bikes, Philips Sonicare toothbrushes, and New Balance shoes and apparel.

You’ll want to download the KCL app and “favorite” our Amazon deals so you don’t miss out on any of the marquee discounts.


1. Browse the Fall Prime Day deals & save your favorites before it begins.

amazon fall prime day deals on laptop screenshot

If you’re browsing before the sale begins, there won’t be any live deals listed, but you’ll be able to see which lightning deals are coming up and when the sales begin (you’ll see the time, in your local time zone, listed in red). There’s no price listed, and when you click on the product detail page, it has the current price.

If you’re interested in any of the items, you have the ability to add them to your watchlist by clicking a button below each listing. That way you can come back to your shopping list and see how good (or bad) the deal is during the October Prime Day Sale.

Better yet, you can use any Alexa devices you have to alert you of product sales. Here’s how:

  • Open the Alexa app on your mobile device
  • Tap “More” at the bottom of the screen
  • Tap Settings > Notifications > Amazon Shopping
  • In the Shopping Recommendations, toggle the button for Deal Recommendations

Then every time you add a product to a wish list or watch list, Alexa will notify you up to 24 hours before the product goes on sale.



2. Collect your old electronics — you can trade them in for free Amazon credits.

An amazon fire tablet held over an amazon box

Just like Prime Day in July, the October Prime Day Sale will feature plenty of discounts on Amazon devices like Fire tablets, Echo devices, and Amazon-owned iRobot Roomba.

If you’re looking to trade in and trade up during the holidays, gather up your dusty old devices and use Amazon Trade-In to get Amazon credit that’ll cut down on your new electronics purchase.

The amount of credits you receive depends on your item. I sent in an Echo and got a code for 20% off a new Echo. Here are some examples of common trade-in values:

  • Echo Show (1st Generation) Black: $30 Amazon gift card
  • Ring Video Doorbell 2 with HD Video: $15 Amazon gift card
  • All Amazon Fire TV devices & Fire TV Sticks: $0.99 Amazon gift card (even in bad condition with no accessories)
  • Echo (3rd Gen): $25 Amazon gift card

Learn more about how Amazon Trade-In works.


3. Sign up for a 30-day Prime trial before October Prime Day starts.

A person using a laptop with the Amazon Prime subscription plan options displayed on the screen.

Plain and simple, you have to be a Prime member to shop for October Prime Day. Is a Prime membership worth it? The good news is, you don’t have to decide just yet.

Amazon offers a free 30-day Prime membership trial, and although they won’t charge you until after the month is over, they do require a current, valid credit card. If you want to keep it and watch Thursday Night Football on Prime Video, cool. If you don’t want to pay the $139/year membership fee, just make sure you cancel before the end of the 30 days.

Note: If you’ve been an Amazon Prime member in the last 12 months, you’re not eligible to sign up for a free trial.


4. Get your Amazon October Prime Day notifications ready so you don’t miss a deal.

person holding phone and setting up amazon price notifications

While it’s really handy to build your October Prime Day watchlist (see Tip 1), there are a couple of problems with that approach. First, that list doesn’t include everything that’ll be on sale. Second, nobody has the time to sort through pages and pages of deals.

Good news: We do that for you. Here are the notifications you need to set up before Oct. 10 hits:

  • KCL Amazon text alerts: Text AMAZON to 57299 and we’ll send you a text whenever there’s a killer Amazon deal you can’t miss. Standard messaging rates apply.
  • KCL app deal alerts: After you download the KCL app, log in and then tap the circle in the upper right corner. Select “Notification Settings” and select the various brands you want to save money on. When Fall Prime Day rolls around (and, admittedly, before it begins), we’ll let you know when those brands and products have a deal.

Follow KCL on Instagram and TikTok. We’re posting stories and videos daily, so you know that whatever we share there will be some of the best deals you can find during the October Prime Day Sale.

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