What are the most popular toys of 2020? Every year, certain toys are the “it” toys — you know, the ones that stores can’t seem to keep in stock.

We’re seeing some trends appear at the beginning of the 2020 holiday shopping season. Rather than get caught off guard and empty-handed, study this list and buy as soon as you’re able — to avoid overpaying late in the season.

Make sure to bookmark the KCL Toy Deals page and we’ll keep you informed during the holidays. And if you’re looking specifically for LEGO Black Friday deals or L.O.L. Surprise! Black Friday deals, we’ve got you covered there too.

Here’s the list:


1. LEGO Super Mario Adventures Starter Course – $59.99

This is one of the most interactive LEGO sets ever, which lets kids build a Super Mario Bros. world. Mario reacts on his LED screen face as he collects coins, hits question-mark bricks, and battles Bowser Jr.

There are also a number of expansion kits, for example:

  • LEGO Super Mario Super Mushroom Surprise – $4.99
  • LEGO Super Mario Desert Pokey Expansion Set – $19.99
  • LEGO Super Mario Mario’s House & Yoshi Expansion – $29.99
  • LEGO Super Mario Guarded Fortress Expansion – $49.99
  • LEGO Super Mario King Boo and the Haunted Yard – $49.99


2. Star Wars The Child (aka “Baby Yoda”) Animatronic Edition – $59.99

The green little star of “The Mandalorian” series has more than 25 sound and motion combinations. It’ll use the Force, take a “Force nap,” wiggle its ears, and more.

Walmart, GameStop, Best Buy and Hasbro are all offering preorder sales — although each vendor has a different listed release date for the toy:

  • GameStop – Nov. 1
  • Walmart – Nov. 15
  • Best Buy – Dec. 1
  • Hasbro – Dec. 15

Our advice? Visit GameStop on Nov. 1, and if that doesn’t work, make your way down the list. Also, Walmart currently has the best price at $59.00.


3. LEGO Dots Bracelet Mega Pack – $24.99

LEGO Dots is LEGO’s new crafting line, which lets kids use the building blocks to create art projects such as jewelry boxes and jewelry stands, desk organizers, and picture frames. There are “booster packs” to add patterns and emojis to the projects.

The LEGO Dots bracelets became a breakout search term in September, and the Mega Pack is a great way to get your little crafter started with customizable LEGO wearables.

Note: Many of the online retailers selling this product charge shipping. Target doesn’t if you place a total order of $35 or more — or just go pick it up in store.


4. Squeakee the Balloon Dog – $58.00

So, it’s not an actual balloon, but Squeakee is an interactive toy that acts like a balloon. You can “pop” him and inflate him, train him and feed him.

Squeakee released Oct. 1. While Walmart has the lowest price at $58.00, Target has an exclusive special edition Spotty the Dalmatian Squeakee Balloon Dog for $59.99.


5. Playmobil ‘Back to the Future’ DeLorean – $44.66

Parents and kids are likely to snatch up this movie-inspired car and characters. Set includes DeLorean, Marty McFly, Dr. Emmett Brown, Einstein the dog, skateboard, flux capacitor, plutonium cores and case, and lots of other accessories.



6. LOL Surprise O.M.G. Series 3 Fashion Doll – $26.99

LOL Surprise has been a regular on these annual “it” toy lists. The Series 3 fashion dolls let you unbox 20 different surprises that dress and accessorize.


7. Gotta Go Flamingo – $28.82

This interactive, toilet-trained flamingo sings a toilet song after you feed him. He also repeats what you say. This one’s getting a lot of early buzz; it releases officially Oct. 1, but is available for preorders at Walmart.com.


8. Play-Doh Slime Variety 6-Pack – $14.99

There are six cans of Play-Doh slime in this variety pack, including 2 Krackle slimes and one can each of regular slime, Super Cloud fluffy slime, Super Stretch slime, and Play-Doh Foam. Each type has its own texture and experience.


9. Hatchimals Crystal Flyers – $29.77

Unlike regular Hatchimals, Crystal Flyers are fairies and you can see them through the clear packaging. The pixies can fly; they launch either from your hands or their built-in launcher, and then you can guide their flight using your hands.


10. Mandalorian Razor Crest LEGO set – $129.99

Come for the super tiny Baby Yoda minifig, stay for the 1,023-piece project to build The Mandalorian’s spaceship.


11. Wildluvs Juno Interactive Baby Elephant – $59.99

This toy elephant moves its trunk, flaps its ears, trumpets its trunk, and more. You’ll also want to have 4 AA batteries on hand, too.


12. Marvel Villainous board game – $34.99

The popular Disney Villanous board game has a Marvel twist now, allowing you to play as a Thanos, Hela, Ultron, Killmonger, or Taskmaster in order to dominate the universe.

The game is for 2-4 players, ages 12 and up.


13. Magna-Tiles Metropolis 110-piece set – $129.99

The award-winning Magna-Tiles let builders ages “3 to 99” create structures and designs using the brightly colored magnetic tiles. This 110-piece set opens up lots of possibilities.

If you’re wanting to just dabble in Magna-Tiles, there’s the Stardust 15-Piece Set that costs only $29.99.



14. Crayola Paper Flower Science Kit – $19.99

This artful kit that lets you make color-changing paper flowers is actually a STEAM (science, technology, engineering, art, and math) lesson.

There’s enough in the box to make 12 Wicking Paper Flowers.


15. Taco Cat Goat Cheese Pizza – $9.99

This game — for 3 to 8 players ages 8+ — is a fast-paced card slapper that challenges you to match a card and a spoken word. It’s way harder than it sounds.


16. 5 Surprise Mini Brands Collectable Capsule – $5.97

Getting tiny replicas of real-life brands is all the rage right now, and we’re seeing it in various forms. This package goes the LOL Surprise route, with each of the 5 miniature products being a surprise after unboxing individual compartments.

Shopkins has their own mini-brands products, too.


17. NERF Fortnite AR-L Elite Dart Blaster – $39.88

NERF blasters are popular every year, and this year, the hot blaster is this Fortnite-branded, motorized 10-dart shooter.

If you can’t find it at Walmart, both Target and Amazon carry this blaster.


18. Trolls World Tour Pop-to-Rock Poppy Singing Doll – $25.99

You can give Poppy a “rock” look or a “pop” look with different clothes and instruments. She also sings “Trolls Just Want to Have Fun.”


19. LEGO Make Your Own Movie – $15.19

This book by Klutz teaches you how to make stop-motion animation and gives you 35 LEGO pieces for the production, including faces, minifigures, props, and scenery. Reg. price $24.99.


20. Monster Jam Official Grave Digger Remote Control Truck – $29.99

This 1/15th scale replica of the famous monster truck performs stunts and crashes. The durable body and heavy-duty wheels make this one of the most popular RC cars of 2020.



21. Osmo – New Little Genius Starter Kit for iPad – $79.99

The Osmo starter kit combines digital technology and real-world play to teach kids ages 3-5 vocabulary, reading, and problem-solving. IPad not included.


22. Hocus Pocus The Game – $19.99

This easy-to-learn board game, based on the 1993 film, pits you against the three witches as you try to stop them from completing their wicked potion. Game is for 2-6 players ages 8 and up.


23. Pinkfong Baby Shark Official Song Puppet with Tempo Control – $19.97

If your kid likes puppets, the song “Baby Shark,” and the ability to control the speed at which said song is performed, well, buying this is the right thing to do do do do do do.


24. Paw Patrol Dino Rescue Patroller Motorized Team Vehicle – $53.99

This is the first-ever motorized Paw Patrol vehicle, complete with all-terrain wheels and launchable rescue nets. The play set includes: 1 Dino Patroller, 1 Chase Figure, 1 Dinosaur Figure, 2 Projectiles, and 1 Instruction Guide.


25. Disney Frozen Ultimate Arendelle Castle Playset – $198.99

This 7-room castle playset is a whopping 5 feet tall by 4 feet wide, and double-sided. It doesn’t come with the Elsa or Anna dolls (sold separately).

The castle also illuminates in a twinkling, colorful light show with the push of a button.

Note: At my local Target, this costs $159.99, although it’s not listed at that price online.


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