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When we talk about a Black Friday price match, we mean one of two things. The term can refer to a price adjustment where you buy something and then it goes on sale. In this case, the retailer may give you the difference between what you paid and the new, lower price. Or the term “price match” can mean a retailer that will literally price match a competitor. Like if you’re at Target and you find that Amazon offers a lower price on your item, Target will give you Amazon’s price.

During Black Friday, price matching is generally a no-go. Stores that offer price adjustments and price match competitors during the rest of the year tend to suspend it during this time. Makes sense — imagine if you could buy an item before a Black Friday sale when inventory is good, then turn around and request the sale price days later when Black Friday hits. Or imagine you don’t have to visit all the stores on your list in order to get their deals. What if you could get them all at one or two stores?

Oh, but you can. Most people don’t realize that there are a handful of retailers who will, in some way, offer price matching during Black Friday.

Text BLACKFRIDAY to 57299 and receive real-time text alerts when Black Friday deals go live.


Target’s Black Friday Price Match Policy

man showing cellphone to target employee

The Target price match guarantee during Black Friday is one of the best in the business. It promises you can get a Target price match for over two months! If you buy anything from Target Deal Days all the way up to Christmas Eve, you can get the difference if it goes on sale. This means you’re covered for purchases from Oct. 6 – Dec. 24. Just show your receipt at customer service or call 1 (800) 591-3869 for online price matching.

So go ahead and do your holiday shopping the second week of October. If your items go on sale on Christmas Eve, you can still get the difference back!

Does Target match Black Friday deals?

Yes, in addition to being able to get the difference refunded for your purchases if they go on sale during the holidays, Target will price match any of these select competitors for 14 days, even when Target’s Black Friday sales are live.

Related: Black Friday Store Hours



JCPenney’s Black Friday Price Match Policy

Black Friday signs inside JCPenney

JCPenney doesn’t have any “blackout dates,” or days where you can’t price match. This means you can request a match 365 days of the year. So go ahead and shop just days before the JCPenney Black Friday sale starts in order to take advantage of good inventory. If your items get marked down for Black Friday, just bring your receipt in to request the difference within 14 days of your purchase.

Does JCPenney Price Match Black Friday deals?

You bet. JCPenney will give you a competitor’s Black Friday price on any qualifying item. This is where it can get a bit hairy though. The language in JCPenney’s price match policy lists a few exclusions:

“A competitor’s free, special, or bundled offers, rebates, discontinued, clearance, liquidation, or closeout prices. A competitor’s prices on open box, display merchandise, outlet, or used merchandise.”

So it largely depends on how the competitor categorizes their Black Friday deals and what language they use. It’s likely a Walmart “Special Buy” won’t qualify where maybe a general Black Friday sale price would, for example. Bring the original competitor ad into your JCPenney store as proof of price.


Best Buy’s Black Friday Price Match Policy

A woman looking at KitchenAid mixers at Best Buy

Best Buy does price matching a little differently during Black Friday. In the past, they’ve suspended price matching during Black Friday week, but in 2021 they threw a curveball. All Best Buy Black Friday deals went live on Oct. 19, and the retailer promised not to lower the prices again until after the holidays. In the event that the item did get another markdown, Best Buy’s price match guarantee promised to automatically refund the difference. You didn’t even have to request it.

I expect this Best Buy price match policy to be in place again in 2022.

Does Best Buy Price Match Black Friday deals?

No. Unfortunately, Best Buy’s Black Friday price guarantee only covers items you buy at the retailer that later go on sale.



Dick’s Sporting Goods’ Black Friday Price Match Policy

dicks sporting goods cart in nike section

Dick’s Sporting Goods price match policy doesn’t say that you can’t request a price match during Black Friday. I get that this doesn’t automatically mean that you can request one, but it certainly means you could make a good case for it.

If your item goes on sale after you bought it, you have 14 days to bring in your receipt and request the difference be refunded, even during Dick’s Sporting Goods’ Black Friday sale.

Does Dick’s Sporting Goods price match Black Friday deals?

Again, the policy doesn’t forbid it. However, there are some exclusions that Dick’s Sporting Goods could lean on in order to turn down your request that they give you a competitor’s price. Here’s what their price match policy doesn’t cover:

“BOGO (Buy One, Get One) promotions, flash sales, custom products, backorders and out-of-stock products, storewide, site-wide, and category-wide promotions, outlets and third party retailers, clearance products and going-out-of-business sales … ”

It’s worth a shot, but realize that if Dick’s Sporting Goods determines a competitor’s Black Friday sale is “clearance” or if the price you’re trying to match is based on a storewide discount (25% off everything), you may not be successful.


BassPro Shops’ and Cabela’s Black Friday Price Match Policy

A woman talking to a Cabela's employee at the customer service desk.

BassPro Shops and Cabela’s are owned by the same company, so their policies are identical, and sadly they don’t do price adjustments. Meaning, if you buy something and it later goes on sale, you can’t get the lower sale price. But they do offer price matching …

Do Bass Pro Shops and Cabela’s price match Black Friday deals?

Indeed, they do. Nothing about the Bass Pro Shops and Cabela’s Black Friday price match policy indicates otherwise. In fact, if you’re a CLUB Member, Bass Pro and Cabela’s will beat the competitor’s price by 5%. Just bring the competitor’s listed price online or in ad form.

There are a few exclusions, like they won’t match promotions that offer a free item with a purchase, or clearance, wholesale, and bundled offers. But a Black Friday sale at a qualifying competitor? Game on.


Macy’s Black Friday price match policy

A 45% off Black Friday sign in a Macy's store next to a person looking at a display on the jewelry counter.

Macy’s will give you a price match if something you bought goes on sale within 10 days of your purchase. Even if that falls during Macy’s Black Friday sale. Just bring your receipt into the store to request the difference or chat with Macy’s customer service online.

One thing to note: you can’t request a price adjustment if you used coupons to make the original purchase. Only if you paid full price to begin with.

Does Macy’s price match Black Friday deals?

No, sad to say that Macy’s doesn’t price match competitors at all.



Does Amazon price match on Black Friday?

A woman shopping on Amazon on a laptop surrounded by Amazon boxes

Again, no. Nothing but bad news where Amazon and price matching is concerned. The retailer quit offering price matching years and years ago, so they certainly don’t offer it on Black Friday.

7 Stores That Offer a Black Friday Price Match