Black Friday Price Match? Yes, It's Possible (But Rare)

When we talk about a Black Friday price match, we mean one of two things. The term can refer to a price adjustment where you buy something and then it goes on sale, so the retailer gives you the difference between what you paid and the new lower price. Or the term can mean a retailer that will literally price match a competitor on the spot. Like if you’re at Target and you find that Amazon offers a lower price on your item, Target will give you Amazon’s price right at the point of purchase.

During Black Friday sales, price matching is generally a no-go. Stores that offer price adjustments and price match competitors during the rest of the year tend to suspend their policies during this time. Makes sense — imagine if you could buy an item before a Black Friday sale when inventory is good, then turn around and request the sale price days later when Black Friday deals hit. Or imagine you don’t have to visit all the stores on your list in order to get their deals. What if you could get them all at one or two stores?

Even so, there are a handful of retailers who will — in some way — offer price matching during Black Friday.

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Target’s Black Friday Price Match Policy

The Target holiday price match guarantee during Black Friday is one of the best in the business. For the past few years, it's offered a Target price match for just over two months! Last year, for example, if you bought anything from Oct. 25 all the way until Christmas Eve (Dec. 24), you could get the difference if it went on sale at Target. Just show your receipt at customer service or call 1 (800) 591-3869 for online price matching.

This type of price matching policy gives early holiday shoppers peace of mind. If your items go on sale on Christmas Eve, you can still get the difference back.

Does Target match Black Friday deals?

Yes, in addition to being able to get the difference refunded for your purchases if they go on sale during the holidays, Target will price match select competitors for 14 days, even when Target’s Black Friday sales are live. That's right: Target doesn't suspend price matching during Black Friday. According to its price matching policy, it will match Amazon and Walmart.

JCPenney’s Black Friday Price Match Policy

JCPenney doesn’t have any blackout dates or days where you can’t price match. This means you can request a match 365 days of the year. So go ahead and shop just days before the JCPenney Black Friday sale starts in order to take advantage of good inventory. If your items get marked down for Black Friday, just bring your receipt in to request the difference within 14 days of your purchase.

Does JCPenney price match Black Friday deals?

You bet. JCPenney will give you a competitor’s Black Friday price on any qualifying item that’s in stock. This is where it can get a bit hairy, though. The language in JCPenney’s price match policy lists a few exclusions:

“We do not match the following types of pricing: A competitor’s free, special, or bundled offers, rebates, discontinued, clearance, liquidation, or closeout prices. A competitor’s prices on open box, display merchandise, outlet, or used merchandise.”

So it largely depends on how the competitor categorizes their Black Friday deals and what language they use. It’s likely a Walmart “Special Buy” won’t qualify, but maybe a general Black Friday sale price would, for example. Bring the original competitor ad into your JCPenney store as proof of the lower price. An ad or a mobile screen should work as long as a JCPenney associate can verify it.

Best Buy’s Black Friday Price Match Policy

Best Buy won’t match competitors’ Black Friday prices from the Thursday before Thanksgiving through the Monday after. They also exclude certain items like cellphones and holiday decorations.

So shop away at those Best Buy Black Friday deals, but just know that there’s a blackout window for Best Buy’s price match guarantee.

Does Best Buy price match Black Friday deals?

Unfortunately, Best Buy’s Black Friday price guarantee doesn't cover competitor pricing between the Thursday before Thanksgiving and the Monday after (a time span that includes Black Friday).

But Best Buy does offer price matching on its own items during that time, as long as they fall within the return and exchange period. Which, for 2024, is from Nov. 1 to Dec. 31.

So you could get a price match on a Black Friday item at Best Buy. However, Best Buy's price matching policy requires that the model number of the item with the lower price exactly matches that of the product you bought. Some Black Friday electronics deals will come with unique model numbers (compared to regularly stocked items), so they wouldn't qualify for price matching.

Dick’s Sporting Goods’ Black Friday Price Match Policy

Dick’s Sporting Goods price match policy doesn’t say that you can’t request a price match during Black Friday. I get that this doesn’t automatically mean that you can request one, but it certainly means you could make a good case for it.

If your item goes on sale after you bought it, you have 14 days to bring in your receipt and request the difference be refunded, even during Dick’s Sporting Goods’ Black Friday sale.

Does Dick’s Sporting Goods price match Black Friday deals?

Again, the policy doesn’t forbid it. However, there are some exclusions that Dick’s Sporting Goods could lean on in order to turn down your request that they give you a competitor’s price. Here’s what their price match policy doesn’t cover:

“BOGO (Buy One, Get One) promotions, flash sales, custom products, backorders and out-of-stock products, storewide, site-wide, and category-wide promotions, outlets and third party retailers, clearance products and going-out-of-business sales … “

It’s worth a shot, but realize that if Dick’s Sporting Goods determines a competitor’s Black Friday sale is “clearance” or if the price you’re trying to match is based on a storewide discount (25% off everything), you may not be successful.

BassPro Shops and Cabela’s Price Match Policy on Black Friday

BassPro Shops and Cabela’s are owned by the same company, so their policies are identical, and sadly they don’t do price adjustments. Meaning that if you buy something and it later goes on sale, you can’t get the lower sale price. But they do offer price matching at the point of purchase.

Do Bass Pro Shops and Cabela’s price match Black Friday deals?

Indeed, they do. Nothing about the Bass Pro Shops and Cabela’s Black Friday price match policy indicates otherwise. In fact, if you’re a Club Member, Bass Pro and Cabela’s will beat the competitor’s price by 5%. Just bring the competitor’s listed price online or in ad form.

But there are a few exclusions. For example, they won’t match promotions that offer a free item with a purchase, or clearance, wholesale, and bundled offers. But a Black Friday sale at a qualifying competitor? Game on.

Macy’s Black Friday Price Match Policy

Macy’s will give you a price match if something you bought goes on sale at Macy's within 10 days of your purchase, even if that falls during Macy’s Black Friday sale. Just bring your receipt into the store to request the difference or chat with Macy’s customer service online. However, Macy's doesn't match competitor prices.

One thing to note: you can’t request a price adjustment if you used coupons to make the original purchase, only if you paid full price to begin with.

Does Macy’s price match Black Friday deals?

Macy's will match its own Black Friday prices but not competitors' prices. In fact, it never matches competitors.

Amazon Black Friday Price Match Policy

Amazon quit offering price matching years and years ago. The closest thing they have to price matching is the pre-order price guarantee, which guarantees you the best price on a preorder item if the price falls before it ships.

Does Amazon price match Black Friday deals?

No. Amazon doesn't offer price matching at any time. If your item is still within the return period, you might consider returning it and repurchasing it if the price falls for Black Friday.

Walmart Black Friday Price Match Policy

Walmart stopped matching competitors in 2023. These days, it matches its own online prices in store and only at the point of purchase. It also excludes special event pricing, which includes Black Friday sales.

Does Walmart price match Black Friday deals?

No. Black Friday and Cyber Monday are both on Walmart's list of blackout periods for price matching.

Related Reading:

• When Do Black Friday Sales Start?

• When Do Black Friday Ads Come Out

• Unexpected Ways to Find Black Friday Deals