Courtney Omell | 

10 Ways to Reel In the Biggest Cabela's Black Friday Deals

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The 2023 Cabela’s Black Friday sale started on Monday, Nov. 20, with weeklong deals through Nov. 26. Their sale is always worth checking out for outdoor supplies — so many items that are rarely marked down (hunting and camping gear, for example) reach up to half off during the weeklong Black Friday sales at Cabela’s.

Every year, it’s best to shop in-store on Black Friday because the first 250 customers at every store receive a mystery gift card valued from $10 – $500 that can be used through the month of December.

In 2023, there were hundreds of Thanksgiving deals that ran for the entire week and select deals that were available on Black Friday (Nov. 24) only. We saw up to 50% off apparel, 25% off footwear, buy one, get one deals on thermals, and even deeper discounts for Club Members. As mentioned, you’ll want to shop in-store on Black Friday to score the absolute lowest prices, but many deals were available in-store and online this year.

We’ve put together a helpful guide of this year’s deals to help you have an understanding of Cabela’s Black Friday sale and begin planning for Black Friday 2024.

But, first things first, bookmark The Krazy Coupon Lady’s Black Friday deals page to stay up-to-date on all the year’s hot sales.

For more smart shopping tips and savings hacks, text HACKS to 57299, and download the Krazy Coupon Lady app.

Cabela’s Black Friday is a weeklong event with 25-50% off clothing and outdoor gear.

During Cabela's and Bass Pro Shops’ weeklong Black Friday sale, shoppers can expect significant discounts of 25-50% off on a wide range of outdoor gear, apparel, and accessories. Highlights include discounts on hunting and camping gear, with select items reaching up to half off, particularly on Black Friday itself. In-store shoppers also have the chance to get mystery gift cards valued from $10 to $500, awarded to the first 250 customers.

KCL predicts the next Cabela’s Black Friday Sale will begin Monday, Nov. 25, 2024.


Cabela’s and Bass Pro Shops haven’t officially announced the next date for their Black Friday Sale, but based on what they've done in recent years, we here at KCL predict that it’ll take place between Monday, Nov. 25, and Sunday, Dec. 1, 2024.

How do we make our prediction?

The last several years, Cabela’s and Bass Pro Shops have held their Black Friday Sale the Monday before Thanksgiving, running a full seven days before ending the Sunday after Thanksgiving. Here are recent start dates for the sale:

  • Monday, Nov. 20, 2023

  • Monday, Nov. 21, 2022

  • Monday, Nov. 22, 2021

  • Monday, Nov. 23, 2020

1. Cabela’s Black Friday sale ran from Nov. 20 – 26.

A woman holding up and looking at a Cabela's t-shirt in the clothing section of Cabela's.

The 2023 Cabela’s Black Friday sale ran from Monday, Nov. 20, 2023, through Sunday, Nov. 26, 2023. We saw Thanksgiving deals start on Nov. 20 and run through Thursday, Nov. 23. Then the true Black Friday deals began on Nov. 24. It’s worth noting that while some deals are available both online and in-store, we do see some better deals in-store only. (More on that below . . .)

2. The 2023 Cabela’s Black Friday ad dropped on Nov. 14, 2023.

The Cabela’s Black Friday ad arrived on Nov. 14. While scanning the 48-page ad, we found Black Friday-only deals that were valid on Nov. 24, 2023, from pages 1 – 5. Starting on page nine we saw deals that were valid the entire week from Nov. 20 – 26.

Will Cabela’s be closed on Thanksgiving 2024?

Cabela’s will be open on Thanksgiving Day. In spite of this, store hours will be shorter, and check with your local store to be sure, but it’s reasonable to assume an early close. For example, their Black Friday ad says stores open at 8 a.m. on Thanksgiving, but closing times may vary by location.

What time does Cabela’s open on Black Friday?

Cabela’s will open their doors at 5 a.m. local time on Black Friday.

Related: Get the lowdown on Cabela’s coupons and big savings strategies.

3. The very best Cabela’s Black Friday deals happen on Friday.

Some flannel jackets hanging on a rack inside Cabela's.

Although the Cabela’s Black Friday sale starts the Monday prior, the best deals are still on Black Friday itself, starting at 5 a.m.

These were our favorite deals during Cabela’s Black Friday sale in 2023.

Black Friday-Only Deals

The first 250 customers at each store on Black Friday received a mystery gift card ($10 – $500).

Cabela’s is one of the few stores that offers a special doorbuster perk on Black Friday just for in-store shoppers. For the past two years, If you were one of the first 250 customers at your store during this sale, you’d get a mystery gift card with a value between $10 and $500. But the catch is that the gift card you’ll get can only be used in the month of December.

In 2023, they gave away more than $1 million in total prizes, so I recommend visiting one (or more!) stores near you in 2024 to see what you get.

Related: Check out 32 tips and tricks to get the best deals at Cabela’s.

4. Some deals are only available in the store.

two people shopping at cabela's

Unlike other retailers (Target, Kohl’s, etc.), Cabela’s doesn’t offer all their deals online and some require a store visit, especially with the Special Buys that start on Friday. As a result, it’s probably best to shop in-store — the old-fashioned way — if you want to shop for those deals.

The exception here is Thanksgiving Day when all the deals up to that point are available online.

5. Expect up to 50% off during Cabela’s Black Friday sale.

A rack of Carhartt jackets inside a Cabela's store.

Now, the majority of sale prices hover around the 25% off range, but still, you can find deals on everyday clothes, like tops, pants, and sweatshirts, for up to 50% off.

6. Cabela’s Cyber Monday is just a continuation of the weeklong sale.

A woman sitting in a tent display inside Cabela's and using a laptop computer.

Don’t expect anything new or fresh to show up on Cyber Monday at Cabela’s. It’s just the same sale that kicked off that previous Monday, likely much more picked over.

7. Get 10% savings on Cabela’s gift cards to use starting Christmas Day.

A person's hand holding up a Cabela's gift card.

From Nov. 10 – Dec. 10, you can still get a 10% discount on Cabela’s gift cards in-store and online. This means you can get a $100 gift card for only $90. However, there’s a catch: You can’t use these gift cards until Dec. 25 at the earliest.

8. Unless you’re spending at least $50, select free in-store or curbside pickup to avoid paying for shipping.

Cabela's storefront with curbside pickup sign in the parking lot.

Granted, it might be hard to get out of a Cabela’s shopping trip for under $50, but it’s certainly possible. As a result, if you find yourself in this position, definitely don’t pay for shipping. Use Cabela’s free curbside or in-store pickup instead.

9. Does Cabela’s price match on Black Friday?

A woman talking to a Cabela's employee while holding a fishing rod.

Unfortunately, no. Cabela’s doesn’t offer price matching on a competitor’s special offers or promotions, which Black Friday sales fall under.

Any other time of the year, though, you can price match a competitor within a 100-mile radius on an identical item if the competitor offers a lower price. And if you’re a CLUB Member, Cabela’s will price match and then beat the competitor by 5%.

Related: Here are other stores that offer price matching.

10. What is Cabela’s holiday return policy?

A woman talking to a Cabela's employee at the customer service desk.

During the holidays, expect to be able to return your Cabela’s purchases up to 60 days after purchase with a receipt.

Don’t have the receipt? You’ll get the lowest current selling price in the form of store credit.

Feel the need to shop around during the holiday season for more outdoorsy gifts? Hit up Dick’s Sporting Goods Black Friday.

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