About half (45%) of shoppers say they’re going to use Amazon Prime Day to shop for items that could get more expensive due to tariffs, according to a Tinuiti survey. So we decided to crunch the numbers to see if that’s a good idea — and which products shoppers should focus on.
While tariffs aren't pushing up the prices on everything just yet, we did find 16 products that have already gotten more expensive since March, whether it's because they're imported, rely on imported parts, or contain materials (like metals) that have been hit by tariffs. We're confident in saying that these are the products that tariffs are making more expensive and that might be hard to find on sale later in the year.
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Our Methodology
We took a look at hundreds of popular Amazon products to find recent price increases. Using sites like Keepa and CamelCamelCamel (which track Amazon prices), we looked for items that hit new highs when tariffs were announced this spring. Yes, prices go up and down normally due to sales. But if a price jumped up and stayed there, that suggests that product is sensitive to tariffs and may be harder to find on sale going forward.
Here's an example. Check out this stroller’s price history (which we pulled with Keepa's price-tracking tool browser extension):
Source: Keepa Browser Extension, data from June 2025.
The former high price had been steady since last July (with some sales here and there). Then in mid-April, after the blanket 10% tariff went into effect across the board, the high price jumped by almost 10%.
We found plenty of other examples that matched this pattern.
It's important to remember, a lot of things can affect an item's price, and not just tariffs. Plus, Amazon is filled within individual sellers who set their own prices. We're sharing our research with you so you can create your Prime Day watch list. If one of these item’s on it, be on the lookout because you may not see as many future discounts on it if tariffs stick around.
Look for Prime Day Deals on These 16 Tariff-Sensitive Items
Read on for just some of the items we found in our hunt for tariff-hit products. We divided our findings into five sections: Electronics, baby products, fashion and beauty products, household items, and toys. Our graphics below show how much the price has gone up from March to June, and then we break it all down for you: Possible reasons the price went up and
Electronics
Xbox Series X Console Bundle With Controller
Price Jump: 45% increase ($512 to $744)
Timeline: When we checked the price history of this Xbox Series X bundle (which, by the way, was priced below $500 last Black Friday), we saw it bouncing around between $500 - $600 the first few months of the year before shooting up past $700 in April and staying there.
Why It Happened: The video game industry relies on imports for finished products and the components inside them.
Prime Day Strategy: Look for console bundles, controllers, and gaming headsets on sale. Yes, we usually see a lot of discounts on gaming consoles around Black Friday, but that's a big question mark this year.
Bissell Little Green Machine
Price Jump: 23% increase ($99.99 to $123)
Timeline: The Bissell Little Green Machine saw a jump in mid-March and early June.
Why It Happened: According to Vacuum Wars (a site that rates and reviews vacuums and cleaners), products like steam cleaners require a lot of very specific parts imported from around the globe. China's got the highest tariffs, but components from other countries are also getting hit with the blanket 10% tariff.
Your Prime Day Strategy: The Bissell Little Green Machine is a Prime Day staple, so it'll probably be on sale.
Roomba Vac + Mop Combo
Price Jump: 81% increase ($149 to $269)
Timeline: After months of being between $149 - $169, this Roomba robot vac jumped to $269 in early May and stayed there.
Why It Happened: iRobot products are manufactured in Malaysia, which faces a 24% reciprocal tariff, frozen at 10% until July. So tariffs don't explain the entire 81% price jump. It's also worth noting that iRobot is also having problems as a company, which could be making it less generous with sales lately.
Prime Day Strategy: Tariffs (if they continue) won't be kind to robot vacs and all their moving parts no matter what. So if one's on your list, scout deals during Prime Day.
Heating Pad
Price Jump: 9% increase ($34.99 to $37.99)
Timeline: Before mid-May, this heating pad from Pure Enrichment was $34.99 at most (and on sale as a Lightning Deal for as low as $29 pretty often). But it's been stuck at $37.99 for more than a month
Why It Happened: Pure Enrichment products are manufactured in China, and we're seeing this mid-May jump across a lot of its heating pads and heating vests.
Your Prime Day Strategy: Small electronics like heating pads tend to go on sale, so keep an eye out.
Baby Products
UPPAbaby Car Seat
Price Jump: 6% increase ($329.99 to $349.99)
Timeline: In its price history on Keepa, this UPPAbaby car seat's been at $329.99 since last July. In May, it jumped to $349 and stayed there.
Why It Happened: UPPAbaby is a U.S. company, but its products are made in China.
Your Prime Day Strategy: Luxury brands like UPPAbaby may be eating some of the tariffs, which is why you're not seeing the full Chinese tariff passed on here just yet. But a 6% increase on this is still $20 more. If it's on your list, we don't think you should wait if you catch it on sale.
Doona Stroller Combo
Price Jump: 9% ($550 to $600)
Timeline: For all of 2024 (and until April 2025), this Doona combo stroller's price sat at $550 (occasionally dipping below $400 when on sale). But since mid-April, it's been consistently at $600 (sometimes going down down to $585). That increase of 9% is almost equal to the blanket 10% tariff that's been in place since April.
Your Prime Day Strategy: Check for deals on big-ticket items like strollers to save as much as you can. And be sure to check for promo codes and deals from Doona's own site, and sign up for its email list.
Ring Stacking Toy
Price Jump: 16% increase ($15.99 to $18.49)
Timeline: This ring stacking toy (which cost just under $16 most of the last year) jumped to $18.49 a month ago.
Why It Happened: When stores sell cheap items like plastic toys, they don't make much profit on each one. So if they're paying tariffs on toys, you can expect at least some of that to get passed on to shoppers. Plus, the trade war has put an end to what's called the "de minimis exemption." That de minimis exemption was a loophole that used to let packages of under $800 worth of stuff come into the U.S. duty-free. That loophole is now gone, so cheap products are more of a headache to import than they used to be.
Your Prime Day Strategy: Stock your holiday gift closet during Prime Day.
Fashion/Beauty
Clothing (Especially Imported Fashion)
Price Jump: 31% ($25.99 to $33.99)
Timeline: Amazon carries a lot of affordable imported clothing from various sellers with brand names that are a string of letters (like ZOCAVIA and DMOYALA). And we saw clothing from both those brands, like this dress, shoot up by just over 30% at the same time in their price histories (right when the tariff on Chinese goods hit 30%).
Why It Happened: Goods made in China currently face the highest tariffs.
Your Prime Day Strategy: Even if you don't usually go for cheap garments from random brands, these price jumps are a signal for what's to come for clothing if tariffs stick. Nike, Gap, Lululemon, and more apparel brands have been sounding the alarm that they could be raising prices in the near future. So consider looking for clothing on Prime Day.
Shark FlexStyle
Price Jump: 16% ($299.99 to $349)
Timeline: In mid-May, we saw a $50 cost jump on the Shark FlexStyle beauty tool that hasn't gone down.
Why It Happened: Shark has been trying to get away from manufacturing in China for some time now, but it still sources from Southeast Asia. When asked if Shark would move to the U.S. to avoid tariffs, their CEO said it wasn't likely. So their global supply chain makes them vulnerable to tariffs.
Your Prime Day Strategy: We've seen Shark product deals during Prime Days past, so be on the lookout for the pre-tariff price.
Revlon Dryer Brush
Price Jump: 30% ($30 to $39)
Timeline: We saw this Revlon dryer brush consistently at $30 through May, but it's stayed above $39 ever since (and has frequently gone above $40, a price we haven't seen all year).
Why It Happened: Revlon's a U.S. company, but it imports parts from abroad.
Your Prime Day Strategy: We've seen Amazon offer deals on styling tools during Prime Day in the past, so keep an eye on this one.
Household Items
Coffee
Price Jump: 30% ($14.29 to $18.51 for a 32-ounce bag from the Amazon Fresh brand)
Timeline: Coffee's been on our price-increase radar for weeks now. Prices across the board on grounds and beans have jumped between 15% - 30% across stores since January.
Why It Happened: Tariffs aren't the only thing to blame here. Weather issues and increased demand are also inflating the price. But that 10% blanket tariff does make it more expensive to import.
Your Prime Day Strategy: If the higher reciprocal tariffs come back this summer, coffee could get even pricier. Since the shelf life of sealed beans is up to two years, keep an eye out on Prime Day. We frequently see deals on groceries and other essentials.
Scotch Tape, 4 ct
Price Jump: 26% ($5.87 to $7.39)
Timeline: We saw the price jump on this 4-pack at the end of March and stay above $7.
Why It Happened: The company behind Scotch Tape (3M) said in April it's looking at its options for its supply chain, but reworking a global supply chain costs money.
Your Prime Day Strategy: Look for deals on essentials like tape and apply a Subscribe & Save discount to save yourself an extra 5%.
Office Chairs
Price Jump: 8% ($76.99 to $82.91)
Timeline: We saw the price of this office chair jump up in late May, and it hasn't come back down since then.
Why It Happened: The furniture trade publication Furniture Today is warning that furniture with adjustable components could be more expensive soon, due to tariffs on metals. So that means things like office chairs (which have metal parts to make them adjustable) could get pricier.
Your Prime Day Strategy: Look for metal furniture and adjustable furniture if it's on your list for your own home office or your kid's dorm room.
Toys
Jurassic World Toy
Price Jump: 20% ($24.99 to $29.99)
Timeline: Since last fall, the price of this dinosaur toy from Jurassic World was at $24 (occasionally a few bucks less when on sale). It jumped at the beginning of June and has hasn't come down yet.
Why It Happened: Jurassic World toys are made by Mattel, whose CEO has been really vocal about having to raise prices because about 40% of its products are made in China right now.
Your Prime Day Strategy: Prime Day usually has really strong toy deals, so keep an eye out for your holiday stockpile.
Lite Brite
Price Jump: 43% ($13.99 to $19.99)
Timeline: We started watching Lite Brite toys when Target and Walmart employees started sharing that they were changing lots of prices in the toy aisle in May.
Why It Happened: Lite Brite is made by Basic Fun Toys, and their CEO recently told Newsweek that they may have to pause shipments from China, which could decrease stock.
Your Prime Day Strategy: Don't wait for the holiday rush to buy imported toys, because stock could get low.
Play-Doh, 22 ct
Price Jump: 33% ($18.83 to $24.99)
Timeline: Prices on this 22-pack went as low as $18.83 and were usually around $20 earlier this year, before jumping to $24.99 and sticking there at the end of April.
Why It Happened: Play-Doh is made by Hasbro, which is trying to shift production out of China. But that costs money.
Your Prime Day Strategy: If you spot a good Prime Day price on a toy your kid wants, consider buying it on Prime Day and stashing it. Don't gamble on supply chain snags being sorted out by the holidays.
Plenty of other items aren't getting pushed up by tariffs YET, but that doesn’t mean they never will be.
In our research, we saw some products that should (in theory) be impacted by tariffs, but were the same price (or even cheaper) than they were early this year, according to price data. And that’s to be expected — some brands are absorbing tariffs, some may be working through stock they’ve already imported, and others may be increasing the price of some items they make, while prices on other things remain low. Here are some categories that we’re NOT seeing pushed up by tariffs (yet):
Phones, tablets, TVs, and laptops
Small-ticket baby items like bottles, pacifiers, and forks/spoons
Low-cost electronics, like bluetooth speakers, chargers, and charging banks
Household cleaners and laundry tabs
Most clothing (exception: cheap stuff from China, which currently has the highest tariffs)
Pet items (toys, feeders, and food)
Most personal care (electric toothbrushes, skincare tools, lotions, and makeup)
Most furniture and linens
This stuff could go up in price, though. These products all rely on imported components or are commonly manufactured outside the U.S. So if you see anything in these categories on sale for Prime Day and it's on your list, consider buying.
The Bottom Line
If you can find these items at their pre-tariff prices during Prime Day, you'll save about 25% compared to what they cost now. Since Prime Day typically offers discounts of 50% or more — especially on Lightning Deals — a 25% savings is realistic and achievable.
This could be your last opportunity for significant discounts before prices rise further. Companies could sell out of the stock they already imported before tariffs. And the higher reciprocal tariffs could come back on July 9. That's a recipe for higher prices during the holiday shopping season.
So it's smart to scout deals on Prime Day. And KCL has an app to help you do just that:
Deal Planner: Our new Deal Planner feature lets you sign up for push alerts on your phone when sales go live so there's no need to remember to check retailers' sites or ads. We'll just let you know when sales like Prime Day start. Plus, other retailers like Walmart and Target throw sales around Prime Day, and we'll remind you about those too.
Set up deal alerts for stores and product types: You can set up alerts for products on your Prime Day shopping list. They’ll all go into your app inbox so you can find them in one place. Or just toggle on "KCL Top Picks," and we'll alert you to anything and everything that we know is a good deal.
My List: Our My List feature in the KCL app acts like a running shopping list. If you see a deal you like in the KCL app but aren’t quite ready to buy, you can save it with a single tap and find it later.
You can also save our Prime Day Deals page, which is where we'll be putting all the best discounts we find.
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