Courtney Omell | 

When Will Black Friday Sales Start in 2024? Here's What We Think.

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Preparing to shop Black Friday sales 2024 (aka the biggest shopping event of the year) doesn’t have to involve mental gymnastics. That’s what we’re here for, keeping track of when all the Black Friday sales start. But whether you plan to shop in stores or online (or both), the key to getting the best Black Friday deals is to have your schedule in order.

Because our team at The Krazy Coupon Lady always has your back, we’re laying out your schedule for all the top Black Friday sales in 2024, including when the sales are predicted to start online and in stores. Plus, we like to look at the cream of the crop in terms of Black Friday deals. So be sure to bookmark this page, download the free Krazy Coupon Lady mobile app, and stay tuned!

Keep in mind:

  • At most stores, the deals are the same online and in person.
  • Online Black Friday sales almost always begin first.
  • Store hours listed below are for the majority of locations, but check your local stores for the most accurate hours.
  • These dates are early estimates based on previous sale patterns.

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When is Black Friday 2024?

Black Friday will happen on Nov. 29, 2024, but you’re going to start seeing Black Friday deals on the Sunday before Thanksgiving or online on Thanksgiving Day.

The official shopping holiday always falls on the Friday after Thanksgiving, but the exact date is different every year. Here are the Black Friday dates from the last five years:

  • 2023: Friday, Nov. 24
  • 2022: Friday, Nov. 25
  • 2021: Friday, Nov. 26
  • 2020: Friday, Nov. 27
  • 2019: Friday, Nov. 29

 

What to expect for Black Friday 2024

a basket full of items at Kohls

Sales will start early again this year — maybe earlier than ever.

We saw early access sales from JCPenney, Kohl’s, Best Buy, and Lowe’s — some starting in late October. More and more retailers will release early Black Friday deals into the first and second weeks of November, and you can expect a steady flow of deals for the rest of the month.

Check out these early Black Friday sales you can’t miss in 2024.

Walmart, Amazon, and Target will compete for the lowest prices.

These top three retailers love to battle for the best deals on popular products (think: Apple Airpods, Beats headphones, the Nintendo Switch, and more). KCL will compare prices at these stores throughout the 2024 holiday season, so look out for price drops and further markdowns leading up to Black Friday and even the week after.

Download the free KCL mobile app and “favorite” Walmart, Amazon, and Target to see an updated feed of the latest deals.

Loyalty and rewards members will get extra perks.

In 2024, retailers will likely offer exclusive savings for loyalty and rewards members. These programs aren’t hard to find — almost every major retailer has its own loyalty program these days. They’re usually free to join, and you’ll get rewarded for the purchases you make. You may even score some extra Black Friday perks that non-members won’t get.

Be sure to sign up for rewards programs at your favorite stores in advance (like, now) so you’re ready to reap the benefits. You can expect offers like free gifts with purchase, free shipping, and early access to Black Friday deals. If you’re wondering which programs stand out in the crowd, we rounded up the best store loyalty programs that help you save money.

And now, here are all the dates we predict for Black Friday 2024.

 

Amazon’s Black Friday Sale Schedule

We typically see early Black Friday deals on Amazon at the beginning of November. However, they officially started the big Black Friday sale on Nov. 17, 2023, and ran it all the way through their cyber deals on Nov. 27. We predict the 2024 sale will be similar with official deals dropping on Friday, Nov. 22, 2024

Amazon Black Friday Sale (Predicted)

Nov. 22 – Dec. 2: Black Friday Sale, Online Only

 

Bath & Body Works Black Friday Sales

Person holding up a large Bath and body works candle day bag infront of store

The Bath & Body Works Black Friday sale is the same every year. For 2024, expect buy three, get three deals on body care and candles from Nov. 25 – 29.

Bath & Body Works stores are closed on Thanksgiving, but otherwise, their Black Friday deals are available online and in stores the entire week.

Bath & Body Works Black Friday 2024 Sale Schedule (Predicted)

Nov. 25 – 29: Black Friday Sale, Online & In Stores

Bath & Body Works Black Friday Store Hours

Thanksgiving: Closed

Black Friday: Doors open at 6 a.m.

 

Best Buy Black Friday Sales

a person looking at a laptop by a top deals sign in best buy

Best Buy typically runs an early Black Friday sale at the end of October, and the deals are usually JUST as good as the ones in November. True to form, Best Buy offered Early Access deals to their My Best Buy Plus and My Best Buy Total paid members on Oct. 27 – Oct. 29, 2023. The early deals were then open to all Best Buy shoppers on Oct. 30, 2023. We expect a similar schedule in 2024.

Our prediction is that Best Buy Black Friday is going to start with early deals for My Best Buy members on Oct. 25, 2024, with deals for everyone starting Oct. 29. And then you can shop their official Black Friday sale Friday, Nov. 22 through Cyber Monday, Dec. 2, 2024.

Best Buy Black Friday 2024 Sale Schedule (Predicted)

Oct. 25: Early Black Friday Deals for paid members, Online & In Stores

Oct. 29: Early Black Friday Deals for everyone, Online and in-stores

Nov. 22 – Dec. 2: Black Friday Sale, Online & In Stores

Best Buy Black Friday Store Hours

Thanksgiving Hours: Closed

Black Friday Hours: Doors open at 5 a.m.

 

Costco Black Friday Sales

a woman putting a large lg monitor being put in a costco cart

Costco’s Black Friday ad was the first one we saw in 2023. Their Holiday Savings event began on Oct. 30, 2023, and has four waves (with each “wave” having different deals from the last) running Oct. 30, 2023 – Nov. 27, 2023. Here’s what we expect in 2024 based on that schedule:

Costco Black Friday 2024 Sale Schedule (Predicted)

  • Oct. 28 – Nov. 10: First wave of deals (in-warehouse and online)
  • Nov. 11 – Dec. 2: Second wave of deals (in-warehouse and online)
  • Nov. 28: Third wave of deals (Thanksgiving Day; online only)
  • Nov. 29 – Dec. 2: Fourth wave of deals (in-warehouse and online, with some Costco Cyber Monday deals online-only on Dec. 2)

Costco Black Friday Store Hours

Thanksgiving Hours: Closed

Black Friday Hours: Doors open at 9 a.m.

 

CVS Black Friday Sales

A person putting a Hot Wheels toy into a CVS shopping cart during a Black Friday event.

Unlike many stores, CVS will likely be open on Thanksgiving Day. Based on prior years, we expect the Black Friday sale to begin the Sunday before Thanksgiving, running from Nov. 24 – 30, 2024, we expect that you will be able to shop CVS Black Friday deals online and in stores.

CVS usually has normal store hours on Black Friday, so doors don’t open until 8 a.m. But online deals are available sooner — usually starting at midnight ET.

CVS Black Friday 2024 Sale Schedule (Predicted)

Nov. 24 – 30: Black Friday Sale, Online & In Stores

Black Friday Store Hours

Thanksgiving: Doors open at 8 a.m.

Black Friday: Doors open at 8 a.m.

 

 

Dick’s Sporting Goods Black Friday Sales

A Dick's Sporting Goods shopping cart parked in front of a row of treadmills on display at Dick's.

We predict that you’ll see Dick’s Black Friday sale start on Sunday, Nov. 24, 2023. Watch for deals on Nike, The North Face, Yeti, and Hydro Flask.

The same in-store Black Friday deals are typically available online (even doorbusters) at DicksSportingGoods.com, so there’s no need to stray from your sofa.

Dick’s Black Friday 2024 Sale Schedule (Predicted)

Nov. 24: Black Friday Sale, Online Only

Nov. 29 – Dec. 2: Black Friday Sale, Online & In Stores

Dick’s Black Friday Store Hours

Thanksgiving: Closed

Black Friday: Doors open at 5 a.m.

 

Home Depot Black Friday Sales

A woman placing a pre-lit artificial christmas tree in a home depot shopping cart

Since 2020, Home Depot Black Friday deals have been available from early November through the end of the month. And 2023 was no exception. They kicked off early Black Friday deals on Nov. 2, lasting through Nov. 22, both online and in stores. Then, their main Black Friday event always begins on Thanksgiving day with online deals dropping first. Shop in-store and online on Black Friday at 6 a.m. local time.

Expect the Home Depot Black Friday early deals to begin Thursday, Nov. 7, 2024, and the main event to kick off on Thanksgiving Day, Nov. 28, 2024.

Home Depot Black Friday 2024 Sale Schedule (Predicted)

Nov. 7 – 27: Early Black Friday Sale, Online & In Stores

Nov. 28: Black Friday Sale, Online Only

Nov. 29 – Dec. 2: Black Friday Sale, Online & In Stores

Home Depot Black Friday Store Hours

Thanksgiving: Closed

Black Friday: Doors open at 6 a.m.

 

JCPenney Black Friday Sales

a woman shopping in jcpenney with a cart in the foreground

Based on 2023, the JCPenney Black Friday sale will kick off on Friday, Nov. 22, and run through Friday, Nov. 29, 2024. This gives you an opportunity to shop their biggest sale of the year for a full week. Early Black Friday deals will likely begin on or around Nov. 8, 2024.

JCPenney Black Friday 2024 Sale Schedule (Predicted)

  • Nov. 8 – 10: Black Friday Early Access
  • Nov. 22 – 30: Black Friday Sale

JCPenney Black Friday Store Hours

Thanksgiving: Closed

Black Friday: Doors open at 5 a.m.

 

Kohl’s Black Friday Sales

kohls black friday ad in cart

We think the official Kohl’s Black Friday sale will kick off on Sunday, Nov. 24, 2023, and run through Nov. 29, 2024. But we think you’ll also see early Black Friday deals that start Nov. 1 and last through Nov. 7.

Kohl’s Black Friday 2024 Sale Schedule (Predicted)

Nov 1 – 7: Early Black Friday Deals, Online & In Stores

Nov. 24: Black Friday Sale, Online & In Stores

Kohl’s Black Friday Store Hours

Thanksgiving: Closed

Black Friday: Doors open at 5 a.m.

 

Lowe’s Black Friday Sales

a person placing a poinsettia in cart at lowes

Lowe’s Black Friday sale has become their longest-running sale of the year with multiple events spanning a few weeks. Based on prior years’ dates, we fully expect the official 2024 Lowe’s Black Friday sale to start on Thursday, Nov. 28 (Thanksgiving Day) and wrap up on Wednesday, Dec. 4. But, early Black Friday deals will kick off as early as Thursday, Oct. 24, with new deal drops each week until Black Friday.

Lowe’s Black Friday 2024 Sale Schedule (Predicted)

Oct. 24: Early Black Friday Sale, Online & In Stores

Nov. 28 Dec. 4: Black Friday Sale, Online & In Stores

Lowe’s Black Friday Store Hours

Thanksgiving: Closed

Black Friday: Doors open at 6 a.m.

 

 

Macy’s Black Friday Sales

Person holding a paper macy's shopping bag over their shoulder while holding a phone that is open to the Macy's app

In 2023, early access to Macy’s Black Friday started Nov. 10 and ran through Nov. 19. Then, as they often do, they dropped another round of Black Friday deals from Nov. 19 – 25, 2023. In 2024, we predicted the same schedule. You’ll likely see an Early Access sale on Nov. 15 with new deals added throughout the month until their official sale kicks off on Nov. 24, 2024.

Macy’s Black Friday 2024 Sale Schedule (Predicted)

Nov. 15 – 24: Macy’s Black Friday Early Access

Nov. 24 – 30: Black Friday Sale, Online & In Stores

Macy’s Black Friday Store Hours

Thanksgiving: Closed

Black Friday: Doors open at 6 a.m.

 

Nordstrom Black Friday Sales

Trees decorated for Christmas outside of a Nordstrom department store

Aside from Nordstrom’s Anniversary Sale in July, Nordstrom Black Friday is the most-loved sales event of the year for Nordy shoppers. We think it’s safe to expect the 2024 deals to begin on the Monday of Thanksgiving week, Nov. 25, 2024. Black Friday deals will likely turn into Cyber Monday deals on Saturday, Nov. 30. We expect those deals to extend through Dec. 2, 2024.

Nordstrom Black Friday 2024 Sale Schedule (Predicted)

Nov. 25 – Dec. 2: Black Friday Sale, Online & In Stores

Nordstrom Black Friday Store Hours

Thanksgiving: Closed

Black Friday: Doors open at 8 a.m.

 

Old Navy Black Friday Sales

A woman with a shopping cart in an Old Navy store

Old Navy keeps it pretty old school when it comes to their Black Friday sale. Expect deals (and the Black Friday ad) to drop online on Thanksgiving, Thursday, Nov. 28, 2024. Some stores may be open later in the day on Thanksgiving, but you can expect to shop at 5 a.m. local time on Black Friday.

However, you can also expect deals like 50% off the entire store and site-wide Black Friday deals all week, leading right into their “Saturday Steal” and Cyber Monday sales.

Old Navy Black Friday 2024 Sale Schedule (Predicted)

Nov. 28: Black Friday Sale, Online Only

Nov. 29 – Dec. 2: Black Friday Sale, Online & In Stores

Old Navy Black Friday Store Hours

Thanksgiving: Closed

Black Friday: Doors open at 5 a.m.

 

Sam’s Club Black Friday Sales

Person pushing a cart while walking inside the Electronics section at Sam's Club

We predict that this year’s Sam’s Club Black Friday sale will happen Nov. 28 – Dec. 1, 2024. The first day of the sale is always on Thanksgiving Day, but since Sam’s Club is closed on Thanksgiving, the deals will be online only. They’ll reopen on Black Friday for in-store shopping, with deals continuing until Sunday, Dec. 1.

You can shop early Sam’s Club Black Friday deals as of Nov. 3, 2023.

Sam’s Club Black Friday 2024 Sale Schedule (Predicted)

Nov. 1: Early Black Friday Sale, Online & In Stores

Nov. 28: Black Friday Sale, Online Only

Nov. 29 – Dec. 1: Black Friday Sale, Online & In Stores

Sam’s Club Black Friday Store Hours

Thanksgiving: Closed

Black Friday: Doors open at 8 a.m. for Sam’s Club Plus Members, 10 a.m. for all Members

 

Target Black Friday Sales

a woman holding a target toy book standing in front a target cart in the video game area

Looking at prior years, the Target Black Friday Sale will likely start on Sunday, Nov. 24, 2024. And these deals will end on Nov. 29, 2024. We think we’ll see another four-part Black Friday sale, with new deals added every week on Sundays.

All the same in-store deals at Target are also available online for Black Friday.

Target Black Friday 2024 Sale Schedule (Predicted)

  • Nov. 2 – 9: Early Black Friday Sale
  • Nov. 10 – 16: Early Black Friday Sale
  • Nov. 17 – 23: Early Black Friday Sale
  • Nov. 24 – 30: Main Black Friday Sale

Target Black Friday Store Hours

Thanksgiving: Closed

Black Friday: Doors open at 7 a.m.

 

Ulta Black Friday Sales

woman shopping in ulta

We predict the Ulta Black Friday 2024 sale will kick off on Saturday, Nov. 23 at 9 p.m. ET online, similar to how it dropped last year. Then shoppers can grab deals in-store starting on Nov. 24. Online and in-store deals will likely go through Saturday, Nov. 30, 2024. We strongly recommend hopping online early as everything (including free gifts with purchase) is going to be “while supplies last.” Online and in-store deals are expected to be the same for Ulta’s Black Friday event.

Ulta Black Friday 2024 Sale Schedule (Predicted)

Nov. 23: Black Friday Sale, Online Only starting at 8 p.m. CT

Nov. 24 – Nov. 30: Black Friday Sale, Online & In Stores

Ulta Black Friday Store Hours

Thanksgiving: Closed

Black Friday: Doors open at 6 a.m.

 

Victoria’s Secret Black Friday Sales

Based on previous years’ sales, we predict the Victoria’s Secret Black Friday and PINK Black Friday deals will officially start online the day before Thanksgiving — on Wednesday, Nov. 27. 2024.

But if you’re a cardmember or Victoria’s Secret Pink Rewards member, you’ll likely be able to start shopping a day earlier on Tuesday, Nov. 26. We also predict there will be multiple coupons and free perks through the Victoria’s Secret Pink app.

Victoria’s Secret Black Friday 2024 Sale Schedule (Predicted)

Nov. 26: Black Friday Sale, Exclusive Access for App Users

Nov. 27 – Dec. 2: Black Friday Sale, Online & In Stores

Victoria’s Secret Black Friday Store Hours

Thanksgiving: Closed

Black Friday: Doors open at 6 a.m.

 

Walmart Black Friday Sales

The Walmart Black Friday 2024 ad will probably drop on Nov. 1, 2024. Then, the first wave of Walmart Black Friday deals will likely start on Nov. 15. Walmart Plus Members will be able to shop online deals at 12 p.m. ET, and then deals open to all shoppers at 3 p.m. ET. In-store deals will probably start on Nov. 17 in the first wave of the sale.

The second phase of the Walmart Black Friday sale starts on Nov. 22, 2024. Walmart Plus Members will get access to online deals at 12 p.m. ET and all shoppers are welcome at 3 p.m. ET.

Walmart Black Friday 2024 Sale Schedule (Predicted)

Nov. 15: Event 1; Online Deals Start Nov. 15, In-Store Deals Start Nov. 17

Nov. 22: Event 2; Online Deals Start Nov. 22, In-Store Deals Start Nov. 24

Walmart Black Friday Store Hours

Thanksgiving: Closed

Black Friday: Doors open at 6 a.m. local time

 

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