Meat alternatives are all the rage right now. Some customers want to switch to more sustainable protein products. Others want options if meat shortages become normal.
Whatever the reason, we’re seeing plant-based meat alternatives rolling out in restaurants and grocery stores like never before.
And now, after much customer demand, McDonald’s is getting in on the trend.
Here’s what you need to know:
The ‘McPlant’ burger is coming to the U.S. in 2021.
USA Today reported that McDonald’s has teamed up with one of the leading meat alternative companies, Beyond Meat, to develop a new protein for restaurants, called McPlant.
The meatless option first tested in Canada in 2019 and will hit select markets around the world starting in 2021.
No telling just yet which cities will get the McPlant burger first.
McDonald’s says additional McPlant foods could follow.
Mickey D’s execs say that if the McPlant products are popular, the chain will roll out additional McPlant products, “including burgers, chicken substitutes and breakfast sandwiches.”
Burger King has been serving Impossible Burgers for years.
Beyond Meat’s top rival is Impossible Foods, and they became famous when Burger King took the Impossible Whopper nationwide back in 2019.
Expect to pay more for McPlant burgers.
If Burger King’s Impossible Whopper is any indication, McDonald’s customers should brace to pay a little more for McPlant.
While Burger King has been practically giving Whoppers away — and their retail price is around $3.49 — the meatless Impossible Whopper is 71% more expensive at $5.99.
But you can use the McDonald’s app to save money.
On their app, McDonald’s regularly has a long list of money-saving offers. There will probably be some kind of McPlant deal once the menu item is nationwide, but even if not, dollar-off offers like $3 off a $15 purchase can help you save big.
We spend a lot of time talking about savings hacks at McDonald’s on KCL.