Every October, Amazon throws an early holiday sale called Prime Big Deal Days. Because the deals are so good (and because the sale is open only to Prime members), we like to think of it as an October Prime Day. And Amazon has confirmed it's coming back for 2025, running Oct. 7 - 8.
Use our Deal Planner ™ in the free Krazy Coupon Lady app to set alerts for Prime Big Deal Days and other sales. We'll remind you as soon as the deals go live so you don't miss out.
Amazon Prime Big Deal Days is an annual 48-hour event with thousands of deals, but only for Prime members.
About three months after the summer Prime Day sale, Amazon hosts a 48-hour event to unofficially kick off the holiday shopping season. Amazon's Prime Day sale was four days long in July 2025, so there was some speculation about Prime Big Deal Days being four days long this year as well. But Amazon is sticking to 48 hours.
During this sale — which is exclusive to Amazon Prime members — there are thousands of discounts across tons of different products, including Amazon Echo devices, Apple AirPods, TVs, smartphones, robot vacuums, and mattresses.
In 2024, top deals included up to 55% off Amazon devices, up to 50% off Dyson vacuums and KitchenAid products, up to 40% off electronics from brands like Bose and Samsung, up to 40% off Apple products, and up to 60% on toys.
And just like with July's Prime Day sale, the deals are available only to shoppers with an Amazon Prime membership. Not a Prime Member? You can sign up for a free trial and get all the regular Prime member benefits, including exclusive deals. Just be sure to cancel your membership before it automatically signs you up at the end of the trial.
Amazon Prime Big Deal Days runs Oct. 7 - 8.
As usual, Prime Big Deal Days is running for 48 hours in the beginning of October. The next Prime Big Deal Days will run Oct. 7 - 8 in 2025.
These are the dates of all past October Prime Day events (notice the consistent timing):
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2022: Oct. 11 - 12 (the sale was called Prime Early Access that year)
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2023: Oct. 10 - 11
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2024: Oct. 8 - 9
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2025: Oct. 7 - 8
What to Know About This Year's Sale
This year, you’ll find discounts on brands like Lego, Beats, KitchenAid, Dyson, and Levi’s, plus seasonal deals like fall fashion starting at $10, Halloween costumes from $5, and up to 40% off holiday decor and bedding.
There are also markdowns on travel gear, game day snacks, Amazon devices, and even exclusive Amazon Essentials finds like $15 denim.
Early Deals You Can Shop Now:
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Prime members can save up to 50% on select Amazon devices including the Fire HD 8 Kids Pro Tablet, Kindle Kids, and Echo Dot Kids bundle; Kindle Paperwhite Essentials bundle; Luna Wireless Controller; and the Ring Battery Doorbell with Ring Pan-Tilt Indoor Camera bundle.
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Save up to 80% on Kindle books, including popular #BookTok hits like Matriarch by Tina Knowles and Getaway Girl by Tessa Bailey.
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Eligible Prime members can also get three months of Kindle Unlimited for free , unlocking instant access to millions of titles including Fourth Wing by Rebecca Yarros and the soon-to-be major motion picture Regretting You by Colleen Hoover.
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Deals from Amazon private brands including pantry essentials for hosting from $3, denim starting at $15 from the new Amazon Essentials denim collection, and cozy fall finds for the whole family priced as low as $10 from Amazon Essentials .
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Up to 30% off select apparel, CDs, and vinyl when purchasing through Amazon.com or the Amazon Music app.
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Prime members can take $15 off a purchase of $55 or more in-store at Amazon Fresh through Oct. 8 with a limited-time offer.
What is Prime Big Deal Days vs. Prime Day?
Don’t get the two Amazon sales confused, as they take place at different times of the year. The Prime Big Deal Days sale happens in October, while Amazon's Prime Day Sale happens in July.
Other stores compete with Amazon Prime's October Big Deal Days.
Many other stores piggyback on the success of Amazon’s Fall Prime Sale every year, and 2025 is no exception. Target Circle Week and the Walmart's Holiday Deals event, for example, usually fall right on top of October Prime Day.
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