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We now have a second Amazon Prime Day to look forward to — the Prime Early Access Sale in the fall! Also known as October Prime Day, the sale took off in 2022 for the first time on Oct. 11 – 12.

The first year was a success, and now we’re revealing everything you need to know to find the absolute best deals for 2023.

The 48-hour event put a spotlight on early Black Friday deals from brands like Peloton, New Balance, Caudalie, Murad, Philips Sonicare, Lego, Adidas, Furbo, and even Ashley Furniture. You can also expect discounts on Alexa devices, Hasbro toys, iRobot Roombas, KitchenAid, and Samsung, as well as 80% off select Fire TV smart TVs.

To prepare for 2023 and for Amazon Black Friday sales in general, we recommend setting up personalized Amazon deal notifications and creating deal lists with Alexa so you don’t miss out on a hot deal. And of course, download the Krazy Coupon Lady app so we can send you deal alerts.

You’ve got questions about the Prime Early Access Sale, and we’ve got answers. Don’t forget to use our Amazon Prime Day shopping tips to save big for next year’s October sale and the early Black Friday sales.


1. What is the Amazon Prime Early Access Sale?

person holding phone featuring P&G Amazon Prime Day deal

Amazon’s Prime Early Access Sale is the fall sequel to Prime Day. Prime members get a second chance to tap into some of Amazon’s biggest savings of the year.

Back in August 2022, when we learned the official name was the “Prime Early Access Sale,” it was billed as a “high velocity” event, “one of the best deal events of the year,” and Prime members would “be crazy to miss it” … according to leaked Amazon documents.

Sales for this event typically span all categories including apparel, electronics, furniture, kitchen appliances, cookware, toys, sports equipment, and more. Just like Prime Day, only Prime members can participate, so you’ll want to sign up for a free 30-day trial of Amazon Prime to get deals of up to 85% off.

TIP: On the fence about getting Prime? Check out our list of all the hidden Prime benefits.


2. When does Prime Early Access start in 2023?

person using knife to open amazon box on couch

In 2022, the Early Access sale started on Oct. 11 at midnight PT and ran through Oct. 12, 2022, at midnight PT.

Assuming Amazon will follow a similar timeline, next year’s sale will probably land on the second Tuesday and Wednesday of October. This means next year’s Early Access Sale will go down Oct. 10 – 11, 2023.


What is Prime Early Access vs. Prime Day?

Don’t get the two Amazon sales confused, as they take place at different times of the year. The Prime Early Access sale happens in October, while the Prime Day Sale is predicted to happen July 11 – July 12, 2023.

Related: 9 Early Black Friday Sales You Can’t Miss


3. What kind of deals will there be during the 2023 Fall Prime Sale?

person shopping amazon lightning deals on laptop

Amazon’s Early Access Sale had thousands of deals during the event, plus a Top 100 list of the season’s most popular gifts to shop.

There were deals from Peloton, New Balance, Hasbro, iRobot, KitchenAid, and Samsung. We also saw TV deals on Fire TV smart TVs that were up to 80% off.


4. Here are some top deals we saw for 2022:

Prime members scored a $10 promotional credit with the purchase of a $50 gift card from top brands, including but not limited to Amazon, Panera, Gap, and Fanatics.

Plus, Prime members saved 20% (up to $10) on Grubhub orders if they used code PRIME20. This 48-hour deal was available for orders over $15 and could only be used once. And if you didn’t already know, Prime members can grab a free 1-year Grubhub+ membership trial. You must be signed up for the existing free 1-year Grubhub+ membership trial to use the 20% off offer.

Deals on Amazon Devices in 2022:


Electronic Deals:

TV Deals:

Apple Deals:

Pet Deals:

Apparel Deals:

Personal Care Deals:

Home Deals:

Vacuum Deals:

Peloton Deals:

Baby Deals:

Bentgo Deals:

Outdoor Deals:

Toy Deals:

Other Hot Deals:



5. Will the Early Access Sale be an annual Prime event?

front porch step filled with Amazon prime delivery boxes

There’s a high chance that Amazon will make this sale a regular thing. Remember, the original Prime Day started in 2015, and the next year’s Prime Day in 2016 was 60% more successful than the first one.

Prime Day in 2020 moved to Oct. 13 – 14 and was Amazon’s biggest Prime Day to date. So it makes sense they’d want to keep a big sale during the month of October.

Given the ongoing success of Prime Day, Amazon will most likely keep this as an annual event each October.


Will Amazon’s Epic Daily Deals Sale still happen?

person shopping amazon epic daily deals on laptop

Starting in October 2021, Amazon ran the Epic Daily Deals event as a pre-sale to their Black Friday Deals for the entire month — featuring daily rotating discounts on electronics, appliances, and more.

There hasn’t been any word if the Epic Daily Deals event will return, so it’s possible that this extra Prime Day could be a replacement — or that the event could be absorbed into the Early Access Sale.

Amazon’s Black Friday deals touched down Nov. 21, 2022. So it’s most likely that this new Prime Day will continue to act as a pre-Black Friday sale.


How do I shop the Prime Early Access Sale?

Amazon prime day webpage on computer screen

Add the things you want to buy to your Amazon cart as soon as the Prime Early Access Sale begins in October. Check your cart often during the sale — you’ll see if the items in your cart received a discount. Then you can buy the items right away before they sell out.

You can also set up personalized deal notifications, meaning you can subscribe to receive deal alert notifications on your recent Amazon searches and recently viewed items. To get started, visit the Prime Early Access Sale event page on the Amazon app to create deal alerts. As soon as the event begins, you’ll receive push notifications for any deals.

Another way to prepare is to create Deal Lists with Alexa by adding products to your Wish List, Cart, or Save for Later list. Once done, Alexa will notify you up to 24 hours before deals go live on items you’ve added to your lists, and Alexa will also offer to purchase the deal once it’s available.

During the first week of October, we always recommend checking Amazon for any pre-sales — Amazon loves early Prime Day deals — and we love to follow them.

TIP: Download the Krazy Coupon Lady app and follow us on our social media pages to learn more about the sale and stay on top of Amazon deals.


Will other stores compete with the fall Prime sale?

walmart cyber monday deals on laptop with christmas decor

Target, Walmart, Best Buy, and many other stores piggybacked on the success of Amazon’s Fall Prime Sale, just like they did during Amazon Prime Day in July 2022 by holding their own Black Friday in July sales.

These same retailers joined Amazon again in October for early Black Friday sales of their own — just like we saw when Amazon first moved Prime Day to October in 2020.

Target’s Deals for Day event took place Oct. 6 – 8, 2022 — right before the Early Access Sale. And the Walmart Deals for Days event touched down Oct. 10 – 13, 2022. For 2023, you can expect the same.

Amazon Prime Early Access Sale: What to Expect in 2023