New Victoria's Secret Rewards Program: Everything You Need to Know

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Once upon a time Victoria’s Secret was the be-all, end-all lingerie store in my world, except it felt expensive. And I always waited for their Semi-Annual sales, which typically fall in December (right after Christmas) and June. Because bras and underwear are a lot cuter when they’re affordable, in my humble opinion. But then Victoria’s Secret left my go-to mall and, to be honest, it fell off my radar. But now there’s a new Victoria’s Secret rewards program called The VS & Pink Collective and I am intrigued.

Before, you could only earn rewards through their Pink Nation program or by having a Victoria’s Secret credit card. And while I know there are some totally great store cards, I’m pretty picky about which I choose. The VS credit card didn’t seem right for me. But with The Collective, there’s no credit card signup required and it’s free to join.

I’m about to dive into everything you should know about the new Victoria’s Secret rewards program. But first, text HACKS to 57299 so we can send you the best deals every day of the week.

The Victoria’s Secret & Pink Collective is free to join.

For starters, it costs you $0 to join the new Victoria’s Secret rewards program. There’s no credit card signup involved. Just give them your email, create a password, tell them your birthday, and voila — you’re in. You can use your login to track your order history and also create a profile with your various sizes (bra/swim top size, pant swim bottom size, clothing sizes, etc).

Get 100 points just for signing up, but you’ll need 2000 points to earn your first $10 reward.

A Victoria's Secret online order with a rewards card

Just for joining, Victoria’s Secret immediately dropped 100 points in my account. However I have 1900 more to go in order to get my first $10 reward. That’s right, you need 2000 rewards points earn those 10 Victoria’s Secret rewards program smackaroos. Now, how much do you have to spend to reach that amount, you ask? The answer is…

Earn 5 points for every $1 you spend at Victoria’s Secret.

A person's hand holding a Victoria's Secret gift card inside a Victoria's Secret store.

So, here’s the thing: if you earn 5 points on every $1 you spend at Victoria’s Secret, you’ll hit 2000 points after spending $400. However, there are ways to earn points faster, including using your Victoria’s Secret credit card. However, there are three tiers to the Victoria’s Secret rewards program, and while each typically maintains the 5 points per $1 spent, there are some perks to being a frequent flier at VS.

There are three tiers to the Victoria’s Secret rewards program: Insider, All-Access, and VIP.

Woman holding shopping bag with Victoria's Secret reward card coupon for $20 off a $50 purchase.

As with nearly any store loyalty program, the more you spend with them, the more you’ll get rewarded. The VS & Pink Collective is no exception. While all three tiers are free to join, the perks grow the more you shop the retailer.

Insider Tier

There’s no minimum spend, so this is the first-level tier. Here’s what you’ll get:

5 points/$1 spent
Free shipping on $50+ orders
$10 birthday reward

All-Access Tier

If you spend 300+ in a program year, congrats — you’ve unlocked All-Access status. This includes:

5 points/$1 spent
Free shipping on $50+ orders
$10 birthday reward
2x Rewards Points Day (twice a year you can choose your shopping days to earn double the rewards points)

VIP Tier

Here we are at the top of the rewards mountain. If you have spent $750+ in a program year (that is, from the date you joined), you’ll be a real VIP in the Victoria’s Secret universe. Here’s what it gets you:

5 points/$1 spent
Free shipping on $50+ orders
$10 birthday reward
2x Rewards Points Day (twice a year you can choose your shopping days to earn double the rewards points)
Pick Your Perk: According to the VS site, this means “choose and use your favorite benefit

RELATED: 20 Victoria’s Secret Sale Tips to Help You Save 75% or More

The Victoria’s Secret credit card puts you in the All-Access tier instantly, and provides more points per $1.

A woman sliding a Victoria's Secret Angel credit card through the credit card reader.

If your loyalty to Victoria’s Secret is next-level and you have their store credit card, there are some perks in this whole shebang just for you. For starters, you get instant All-Access status. Like you literally just jump right past those Insiders. None of that first-tier stuff for you. You’ll also get $25 off your first purchase when are approved for and use your Victoria’s Secret credit card at VS or Pink.

Here’s how All-Access and VIP shake out for your VS credit card holders:

All-Access with a Victoria’s Secret Credit Card

10 points/$1 spent
3x points on bra purchases (so 30 points/$1 spent on bras)
$10 Birthday Reward
15% off Anniversary Gift for being a Cardmember

VIP with a Victoria’s Secret Credit Card

15 points/$1 spent
3x points on bra purchases (so 45 points/$1 spent on bras)
$15 Birthday Reward
20% off Anniversary Gift for being a Cardmember

TIP: The mom in me in me would be remiss if I didn’t remind you to never apply for a store card just because the rewards look super glossy in the moment. Think this through and make sure you only purchase what you can pay off each month. There’s no annual fee for the VS credit card, however the APR is 29.74%, which is incredibly high.