No Prime Day? No problem.
Amazon may have postponed their annual super sale until September due to coronavirus overwhelm, but they’ve got something else up their sleeves for the summer.
CNBC reported that Amazon is gearing up for a weeklong sale at the end of June, discounting both established and smaller fashion brands.
Get ready — it’s coming up fast.
The weeklong ‘Biggest Sale in the Sky’ begins June 22.
Amazon sent a notice to sellers in recent days telling them that they’re hosting a global “fashion summer sale event” on June 22, which will run anywhere between 7-10 days.
There will be discounts of at least 30% on Nike, J.Crew, Ray-Ban & plenty more.
Amazon has asked participating sellers to provide discounts of at least 30% for the Biggest Sale in the Sky event.
What is Amazon discounting? A spokesperson told CNBC that there will be “seasonally relevant deals from both established and smaller fashion brands.”
Amazon is billing this as a huge sale, so if it’s anything like apparel deals on Prime Day last year, look out for deals like:
- New Balance shoes more than 50% off
- Amazon essentials clothing line up to 50% off
- J.Crew Mercantile clothing 50% off — at least, since they’re in liquidation mode
- Under Armour shorts, sneakers, leggings and more 40% off
- Adidas shoes 45% off
- Calvin Klein, Hanes, Dockers, Champion, Spalding and more 30% off
- Deep discounts on Nike, Fossil, Ray-Ban and more
Plenty of other brands will be on sale for 50% off or more.
These are just a few smaller brands who discounted their merchandise for 50% off during Prime Day last year, and in the wake of coronavirus, expect them to be even more motivated to move inventory:
- 28 Palms (men’s and women’s)
- Buttoned Down (men’s)
- Daily Ritual (women’s)
- Goodthreads (men’s)
- Lark & Ro (women’s)
- LOOK by Crewcuts (kids’)
- Simple Joys by Carter’s (baby/toddler)
The sale is Amazon’s version of a Ross reopening sale.
When the coronavirus hit, Amazon prioritized essential items like toilet paper and disinfecting wipes as their warehouses were overburdened, making it much more difficult for fashion retailers and other sellers to do business with them.
Just like Ross, Nordstrom Rack and TJMaxx, inventory has piled up for these online retailers during quarantine, and now the Amazon sale gives them the chance to offload quickly aging inventory.
You might need a Prime membership to participate.
No word yet as to whether this sale is only for Prime members (like Prime Day) or not, but just to be sure you don’t miss it, you might want to sign up for a free 30-day trial.