Target loves to suck you into their retail wonderland at its stores, but now they want to suck you into their online shopping experience.

With the introduction of Target+, the bullseye is taking on Amazon and Walmart with a new, expanded shopping experience. Get to know it. is getting beefed up with new products.

Target has a new project, which they’re calling Target+, but to the average shopper, it’s just going to look like an improved online shopping experience. They’re adding stores and brands based on the items people are searching for online.

TIP: You’ll see a section on individual product pages that says “sold and shipped by [PARTNER NAME]” to know if it’s a Target-fulfilled item or not.


Brands like Casio, Kaplan and Mizuno are among the first handpicked by Target as third-party sellers.

Target totally wants to make more money by having vendors sell stuff on its website, but they’re being picky about it — choosing only “reputable sellers.”

It’s kind of an arms race right now, with Walmart going after brands like Moosejaw, Bare Essentials and more.


This is all part of Target’s plan to keep growing online.

Online sales have grown more than 25% over the last four years. That seems pretty great until you look at Walmart, which saw its digital sales surge more than 40% just last year.


Target+ orders will be eligible for free shipping offers, but not site to store.’s “free shipping with $35 purchase” applies to these third-party vendors, as well as free REDcard shipping. You can even return your orders to a physical store.

But you can’t have Target+ items shipped directly to your store. Bummer.


UP NEXT: 13 Target Return Policy Secrets

Look Out, Amazon: Target's Coming for You with New Marketplace