Sephora Black Friday

Crowds outside Sephora store on Black Friday.

The Sephora Black Friday Ad typically drops in the Sephora app one week before Thanksgiving.

The ad will be a partial list of Black Friday deals. The Sephora Black Friday ad is usually a list of many $15 and under deals, with around 50% savings. Download the Sephora app to view the ad. Last year, one of the most highly discounted products was a Benefit Cosmetics Mascara & Brow Gel Set which featured a full size They’re Real mascara as well as a full size Gimme Brow. The usual cost? $49. The Black Friday cost? Just $15.


Sephora Black Friday deals will start online on Thanksgiving Day.

VIB and VIB Rouge members will get early access, likely at 12:00 a.m. ET on Thanksgiving Day. And the sales will most likely go live for everybody else that evening.


Stores will open Thursday evening around 5:00 p.m.

Because so many Sephora locations are in malls, most stores set their hours based on what the rest of the mall openings are. In many locations last year, Sephora stores opened at 5:00 p.m. to midnight on Thanksgiving Day and then again at 6:00 a.m. on Black Friday.


Gift sets are the hottest items at Sephora on Black Friday.

If you’re wondering what kind of maximum savings you can get at Sephora on Black Friday, look to the gift sets. Every year, the steepest savings are found in sets where savings can go over 80%. The sets don’t go back up in price after Black Friday. They remain available at the low-price all the way through the holidays. But the hottest sets will sell out on Black Friday.

Get more insider Sephora savings tips.


The entire month of November is full of deals at Sephora.

Sephora is clearly trying to get you to spend money all month long with three big sales during November:

  • Beauty Insider Event
  • Black Friday
  • Cyber Week


The 10-day bi-annual Beauty Insider Event is a good time to buy essentials.

You never know what Sephora is going to include in their Black Friday sale. Last year, my favorite dry shampoo just happened to be included and so I stocked up and bought four bottles. But many times the Sephora Black Friday sale items and sets will be adding new items to your existing beauty collection, not creating a stockpile of items you normally buy.

So, I say buy your essentials during Beauty Insider and leave them unopened with receipt until after Black Friday. If the item goes on sale on Black Friday, buy it again and return your Beauty Insider Event items.

See all the best makeup deals.


Daily Sephora Cyber Week deals run the entire week after Black Friday.

The week after Black Friday is Sephora Cyber Week. Each day, a different item is on sale as much as 50% off. Last year we saw big discounts on brands including Urban Decay, Benefit Cosmetics and Tarte.


Does Sephora have free shipping on Black Friday?

Sephora does not offer free shipping without a minimum on Black Friday. We expect the free shipping minimum will drop from $50 to $35 on Black Friday. You can also buy a Sephora flash shipping pass for $15, which will get you free shipping, no minimum, for an entire year.

Or, purchase online to pick up in store for free.

Remember Beauty Insiders with Rouge (must spend $1,000 per year at Sephora) get free shipping on anything, and VIBs (must spend $350 per year at Sephora) get free shipping on orders over $50.

Sephora Return Policy

So that new lipstick hue you bought online at Sephora is horrendous in real life, and now you want to know what the Sephora return policy has to say about it. We gotchu. From what you can't return to whether or not you'll be reimbursed for shipping fees, here's what you need to know about the Sephora return policy.

Sephora Gift Cards

No, this isn't a post about how to check your Sephora gift card balance. More like how to strategically lower your balance at checkout using Sephora gift cards. Lesson 1: did you know you can use JCPenney gift cards at Sephora? Before you say "so what" let us explain why this will make your deal-loving heart skip a beat. Certain JCP and Sephora gift cards can help you save up to 9%. Here's how.