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It’s official: Amazon’s first brick-and-mortar apparel store, Amazon Style, has opened in Glendale, California, and we have all the details.
Amazon has been wiggling their way into the fashion world, from their limited-edition influencer-designed collection, The Drop, to their pandemic-era Big Style Sale.
Now, despite department stores becoming an endangered species, Amazon Style is opening 30,000-square-foot, Kohl’s-size stores with top brands, a tech-forward shopper experience, and lots of curiosity.
Here’s what you need to know:
You can request any clothing item to be sent to Amazon Style so you can try it on before you buy it.
Buying clothes online can be tricky, because you miss that all-important fitting room experience. But with Amazon Style, you can request any clothing item fulfilled by Amazon.com be sent to the Amazon Style store, ready for you to try on when you arrive. Just add it to your Amazon.com cart, and select the Amazon Style store when choosing a shipping location.
You can leave it at the Amazon Style store if you don’t like it.
Sale prices on the Amazon app and Amazon.com are still honored when you buy in Amazon Style.
Amazon Style will always price match with the Amazon app or Amazon.com. As soon as an item goes on sale on Amazon.com the price will be reflected in the Amazon Style store within an hour of the price cut.
For instance, if a dress that is in Amazon Style was $20 and goes down to $10, the dress’s online discount will be reflected in the in-store price.
At Amazon Style, you scan QR codes to try on clothes (instead of physically grabbing them).
No more shopping with an armful of clothes you want to try on. Find something you like? Scan the item’s QR code with your phone. You can then view that item’s available colors and sizes, and read reviews.
Then, you can pick the items you want, which are sent to one of the 44 fitting rooms. The app will alert you when your fitting room is ready.
After you unlock your fitting room using the app, you’ll find an interactive touchscreen with your name on it. And through the app or the touchscreen, you can rate or request more clothes to be brought to your dressing room without having to move a muscle.
If you find something you like, you can send it to the cashier directly from the app.
Amazon Style lets you just walk out with your purchases (basically).
After the cashier has your items ready to checkout, you don’t have to bust out cash or your debit card (although both are accepted). You can check out with a person, your app, or even the high-tech AmazonOne Scanner that reads your palm to connect to your credit card info.
Bonus: You can make a return for any apparel purchase you made with Amazon — in-store and/or online — at Amazon Style locations.
Also, expect to see lots more Amazon grocery stores.
In addition to piloting the Amazon Style format, Amazon said they’re focusing on developing and growing their grocery stores, which include:
- Whole Foods Market: 527 stores
- Amazon Go cashierless convenience stores: 32 stores in 5 metro areas
- Amazon Fresh: 23 stores in the U.S.
There’s going to be Amazon pharmacies, too.
Amazon has been dabbling in healthcare lately. They purchased prescription delivery service PillPack, and launched Amazon Pharmacy in 2020.
Multiple sources told Business Insider that Amazon is considering physical pharmacies, either as standalone buildings or tucked inside Whole Foods stores.
According to the report, if pharmacies happen, they’re more than a year away.
Amazon has closed all their Amazon Books stores to focus on other markets.
Amazon closed all of the Amazon Books, Amazon 4-Star and pop-up locations in the US and UK in Spring 2022. These locations sold books and various top-rated Amazon products, but turned out to be a mismatch for the online retailer.
