Looks like Amazon is doubling down on brick-and-mortar stores.
While plenty of department stores are closing locations, Amazon is planning to open some of their own, according to a report by The Wall Street Journal.
These are going to be the biggest physical Amazon stores yet. And you’ll be able to use your Amazon shopping strategies there, too. Here’s what you need to know:
Amazon department stores will be about the size of a Kohl’s.
Amazon insiders told the Wall Street Journal that Amazon is planning to open their largest stores ever — about 30,000 square feet, the size of a typical Kohl’s store.
Amazon knows Kohl’s stores well; Kohl’s has been receiving Amazon returns since 2019, and the partnership brought 2 million more customers to Kohl’s.
Ohio and California will have the first Amazon department stores.
No telling when these stores will open, but the Journal specifically identified Ohio and California as states that will get the first of these new Amazon stores.
The department stores will have lots of Amazon private-label brands for sale, as well as top retail brands.
In addition to selling Alexa devices, Fire tablets, and Amazon Basics household items, expect to see high-end fashion brands and cosmetics; Amazon wants to increase their sales of these kinds of products.
Look out for Amazon pharmacies, too.
Amazon has been dabbling in healthcare lately. They purchased prescription delivery service PillPack, and launched Amazon Pharmacy in 2020.
Multiple sources told Business Insider that Amazon is considering physical pharmacies, either as standalone buildings or tucked inside Whole Foods stores.
According to the report, if pharmacies happen, they’re more than a year away.
This is just Amazon’s latest brick-and-mortar experiment.
Amazon has introduced a few different kinds of physical stores over the last few years:
- Whole Foods Market: 527 stores & growing
- Amazon Go cashierless convenience stores: 29 stores in 5 metro areas
- Amazon Go Grocery cashierless grocery store: 1 store in Seattle
- Amazon Fresh grocery store: 16 stores in the U.S., 5 in the U.K.
- Amazon Pop-Up temporary stores: 7 stores across 6 states
- Amazon 4-Star Stores: 31 stores & growing
- Amazon Books: 24 stores