Prime Day Dates Confirmed: Get Ready to Shop June 23-26

Every year, Amazon Prime Day shows everybody why Amazon is the biggest player in retail with Prime Day, their summertime mega sale that's just for Prime members. In 2025, Amazon extended it from two days long to four days long.

And for 2026, there's another change: Prime Day is moving from its usual July time slot to June, and Amazon just confirmed the dates: June 23-26.

During Prime Day, Amazon offers thousands of discounts, including a bunch of very popular Lightning Deals that pop in and out throughout the sale. Prime Day has become such a massive event that countless other retailers have tried to capture some of the magic with their own "Black Friday in summer" sales (including the Walmart Deals Event and Target Circle Deal Days).

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Amazon Prime Day is an annual online sale that's only for Prime members.

The first Amazon Prime Day (now four days) took place in July 2015 as a way for Amazon to celebrate their 20th birthday, and it quickly became like a summertime Black Friday. The sale — which is exclusive to Amazon Prime members — has become the online shopping event of the summer, with so much participation and hype that plenty of other retailers try to capitalize on Prime Day by holding their own "Black Friday in summer "sales around the same time. 

The Best Prime Day Deals to Shop in 2026

Some of the best deals of the event are on electronics (particularly Amazon devices like Fire tablets or Echo smart assistants), but there are also big deals on home appliances, kitchen gadgets, apparel, beauty, and gift cards.

Amazon has confirmed these deals for Prime Day 2026:

• New this year: Make a $15 grocery purchase and get entered for a chance to win free groceries for a year.

• Up to 50% off tech.

• Up to 45% off cleaning supplies and back-to-school necessities.

• Up to 30% off Avis and Budget and 10% off select hotels when you shop through Amazon's travel page.

If you want to get an early start, check out our list of Prime Day deals that are going live early.

Prime Day Shopping Tips That Will Save You Money

Use these tips to save time and money while shopping Amazon Prime Day (we swear by them ourselves).

1. Keep your eyes on competitors during Amazon Prime Day.

Walmart and Target usually offer sales at the same time as Amazon Prime Day. They haven't announced yet whether they'll stick to their usual July timing for Target Circle Deal Days or the Walmart Deals Event, or throw a sale in June. But it's always worth checking if Walmart, Target, Kohl’s, or any other retailer is offering the same product you’re eyeing on Amazon, and go with whomever has the best offer. Maybe Target has a Circle offer you can combine, or Walmart has it with same-day pickup.

2. Prime Day prices are probably low, but check price history trackers to be sure.

Don't buy anything on Prime Day without first making sure it's the lowest price Amazon offers.

CamelCamelCamel.com tracks Amazon prices and maps them out so you can see price changes in your item. This information is gold if you’re trying to decide what time of year to buy something. You can also use Amazon's built-in price tracker, but it doesn't go back quite as far.

Of course, we’d like to think Prime Day is actually the best time of year to buy from Amazon (Amazon definitely wants us to think this), but enter the Amazon URL for your item on CamelCamelCamel.com just to be sure.

3. Organize your Amazon wish list, or add things to your cart in advance.

By putting items on your wish list or adding them to your cart before Prime Day, you'll find everything in one spot when the deals start dropping. We highly recommend the Amazon app. That's where you can access the "My Lists" section and easily see which items have been discounted.

4. Get the Krazy Coupon Lady app and let us do the deal-hunting for you.

Our deal hunters are sourcing thousands of deals throughout the event, day and night. And we're even doing some shopping ourselves. Our app and Amazon Deals page are especially great places to find those short-lived Lightning deals before they sell out. We also tell you which Amazon coupons and Subscribe & Save deals to stack for the best price.

How Prime Day Stacks Up With Other Amazon Sales

Amazon has a few major sale events throughout the year:

• Amazon Holiday Beauty Haul: Amazon throws an October sale that offers up to 50% off top beauty brands. You don't need to be a Prime member to shop it. Learn more about what to expect from the Holiday Beauty Haul event.

• Amazon Spring Sale: The Amazon Spring Sale is open to everyone, no Prime membership necessary. This is a pretty new sale for Amazon (the first one was in 2024). Look for deals on home goods, Amazon devices, spring apparel, sports and outdoor equipment, and more.

• Amazon Black Friday Sale: Amazon is known for their rather long Black Friday sale which starts a week before Thanksgiving and runs through Black Friday itself. The Amazon Black Friday sale is always open to all shoppers, no Prime membership needed, and features some of the same deals seen during the Prime Day events (if not better).

• Amazon Prime Big Deal Days: This is Amazon's second Prime-members-only sale every year. It runs 48 hours, and it's geared at early holiday shopping: toys, tech, and gifts. Expect Amazon to also repeat some Prime Day pricing on their own products. Learn more about Prime Big Deal Days.

You May Also Be Interested In:

• Early Prime Day Deals You Can Shop Now

• The Secret Way Amazon Cart Abandonment Discounts Work

• Amazon Prime Day Staff Picks