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It’s a no-brainer that Amazon Prime Day is one of the biggest shopping days of the year. And no matter when they schedule the date — October, July, June — retail competitors follow with their own sales.

If you thought Prime Day was just an Amazon thing, have I got news for you. Here’s who is riding the Prime Day momentum with their own big sales.


1. Target Prime Day Sale: July 10 – 13

Target web browser up on a computer screen.

Target Deal Days is getting the jump on Amazon Prime Day. They’re starting a whole day earlier with hundreds of thousands of deals at Target.com — and all of them are available for free two-day shipping (orders of $35+) and most are available for same-day drive-up and order pickup.

Target Deal Days is predicted to start at 12:01 a.m. CDT Sunday, July 10 and run through 11:59 p.m. Wednesday, July 13.


2. Walmart Prime Day Sale: July 10 – 14

A woman writing a list next to an open laptop with Walmart's Black Friday ad open on it

Walmart’s “Deals for Days” event straddles Amazon Prime Day, starting a day earlier and ending a day later.

The sale formerly known as The Big Save will have thousands of items discounted at Walmart.com, including electronics up to 50% off. Get free shipping on orders of $35+.

Walmart Deals for Days is predicted to start at 12:01 a.m. CDT Sunday, July 10 and run through 11:59 p.m. Thursday, July 14.



3. Kohl’s Prime Day Sale: July 11 -12

Hands on a laptop computer with Kohls.com displayed on the screen.

Kohl’s has historically had a sale on or around Prime Day, and this year they’re making their WOW Deals event bigger than ever in stores and online.

On June 21-22, 2021 (same as last year’s Prime Day), Kohl’s discounted hundreds of home, toys, beauty and apparel products, and you earn $10 Kohl’s Cash for every $50 spent. The deals are different each day and include:

  • $199.99 Shark ION Wi-Fi Connected Robotic Vacuum (Earn $30 Kohl’s Cash)
  • $149.99 Google Nest Hello Video Doorbell (Earn $30 Kohl’s Cash*)
  • 25% off Nike, Under Armour, adidas and Champion Activewear for Kids

Make sure you come equipped with our 23 Genius Kohl’s Shopping Hacks.

The WOW Deals event is predicted to start at 12:01 a.m. CDT Tuesday, July 12, and end at 11:59 p.m. CDT Wednesday, July 13.


4. JCPenney Cyber Sale: July 11 – 13

Last year on June 21 & 22, JCPenney offered an extra 35% off jcpenney.com during the “Biggest Flash Sale of the Season.”

The sale and discount coupon code covered just about everything sitewide, but some exclusions did apply. (And if an item is excluded, it’ll say so on the product page.)

In years prior, JCPenney has hosted “Cyber” sales, or some kind of online only sale in direct competition with Prime Day. But since they change the name of the sale every year, it’s hard to know what it will be called in 2022.

The JCPenney Online-Only Sale is predicted to start around 12:01 a.m. CDT Monday, July 11, and end at 11:59 p.m. CDT Wednesday, July 13.


5. Macy’s Black Friday in July Sale: July 6 -11

Macys.com online order package on a doorstep

In 2021, Macy’s ran their own sale June 21-22 in competition with Amazon’s Prime Day. However, Macy’s doesn’t do this every year. In 2022, we are expecting to see Macy’s Black Friday in July sale run just before Amazon’s big event.

Expect Macy’s Black Friday sale to begin at 12:01 a.m. EDT Wednesday, July 6 and end at 11:59 p.m. EDT Monday, July 11.


Watch for these retailers to have Prime Day sales

Best buy store front with curbside pickup sign.

In the past, these stores have had Prime Day sales. They haven’t announced anything so far for 2022, but keep an eye out.

  • Bed Bath & Beyond
  • Best Buy
  • Disney
  • DSW
  • eBay
  • Home Depot
  • JoAnn Fabric
  • Old Navy
These 5 Stores Are Having Competing Prime Day Sales