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It’s a no-brainer that Amazon Prime Day is one of the biggest shopping days of the year. And no matter when they schedule the date — in July or in October — the Prime Day competition from retailers is no joke. In 2023, the next Amazon Prime Day will happen on Oct. 10 – 11, so to win shoppers over during the big event, competitor Prime Day sales will join the party.

If you thought Prime Day was just an Amazon thing, boy have I got news for you. These stores always ride the Prime Day momentum with their own competitor sales, including Target’s Deal Days event — now called “Target Circle Week,” Walmart’s Deals for Days event — now called “Walmart Deals — Holiday Kickoff,” and Kohl’s Deal Dash event.

All of these sales happen in July and return again in October to compete with the Prime Day sale, now being called Amazon Big Deal Days. We’ve confirmed Amazon’s sale will fall on Oct. 10 and 11, and you’d better believe Walmart and Target are hosting their own versions around that same time.

In 2023, these will be the best, can’t-miss Prime Day competition sales to shop outside of Amazon.

For more smart shopping tips and savings hacks, download the KCL app or text HACKS to 57299.

Shop the best deals happening now at top Prime Day competitors:


1. Target Circle Week will kick things off with a huge Prime Day competition sale on Oct. 1 – 7, 2023.

Target Deal Days, now called Target Circle Week, will get the jump on Amazon Prime Day by starting their sale the first week of October. In fact, they start their Prime Day competition a whole nine days earlier than Amazon, with thousands of deals on Target.com — and all of them will be available for free two-day shipping (orders of $35+). Most are also available for same-day drive-up and order pickup. Plus, you don’t need a paid membership to shop like you do with Prime Day!

On top of all the deals, Target will offer shoppers Target Circle bonuses to claim for extra rewards during the week-long event. And they’re offering a “Deal of the Day” from Oct. 1 all the way until Christmas Eve (Dec. 24).

These are the best deals Target dropped for the last Circle Week sale in July 2023:


2. Walmart’s Prime Day sale will happen Oct. 9 – 12, kicking off a day before Amazon’s sale.

someone writing a list looking at the deals on Walmart's website

Walmart Deals for Days (now called Walmart Deals — Holiday Kickoff) will start at 7 p.m. ET on Oct. 9 (the day before Prime Day) for everyone. Unlike the July event, this October sale won’t give Walmart Plus members early access. The deals will run through Oct. 12 (the day after Prime Day).

Walmart’s Prime Day competition sale has thousands of items discounted on Walmart.com, including savings of up to 70% on electronics, furniture, small appliances, and more. Also we’re hoping to see Walmart+ memberships go for 50% off like they did in July!

Get free shipping on orders of $35+ (or on all orders if you’re a Walmart+ member).

Here’s a sneak peek of the deals we’ll see during the Walmart Prime Sale in October 2023:

The Walmart Deals — Holiday Kickoff event for 2023 will officially start at 7 p.m. ET on Oct. 9. Deals will end Oct. 12.



3. Kohl’s Deal Dash is a two-day Prime Day competition sale that happened Oct. 11 – 12 last year.

A person standing near Kohl's checkout, showing off her Kohl's Cash

Kohl’s usually runs a Deal Dash sale on or around Prime Day, with deals available both online and in stores.

Kohl’s discounts hundreds of home, toys, beauty, and apparel products for their sale, and you’ll earn $10 Kohl’s Cash for every $50 spent. The deals are different each day, but these are the typical deals you can expect to find:

  • Women’s and Juniors dresses starting at $14.99
  • 30% off Kids’ Nike, Under Armour, and Adidas, sizes 0 – 8
  • 25% off Skechers select styles for Men, Women, and Kids
  • Sunglasses up to 60% off for Men and Women
  • 50% Men’s Izod Clothing
  • Luggage 50% – 60% off
  • Toys up to 50% off

Make sure you show up to the sale equipped with our genius Kohl’s shopping hacks.

The Kohl’s Deal Dash event for 2023 started at 12:01 a.m. CT on Tuesday, Oct. 11, and ended at 11:59 p.m. CT on Wednesday, Oct. 12.


4. JCPenney’s four-day mystery sale will likely happen around Prime Day.

A person's hand taking a JCPenney package out of a mailbox.

JCPenney usually hosts a “Cyber” sale or some kind of online-only event to compete with Prime Day. Last year, the JCPenney Mystery Sale happened Oct. 13 – 16, 2022. And in summer 2023 (around the time of Prime Day in July), JCPenney offered a promo code for an extra 30% off online.

The sale and discount coupon codes typically cover just about everything sitewide, but some exclusions do apply. (And if an item is excluded, it’ll say so on the product page.) In the past, JCPenney has also offered up to 70% off clearance during the three- or four-day sales.


5. Macy’s two-day Holiday Early Access sale tends to overlap with Prime Day.

macys package on front door welcome mat

Macy’s runs their own Prime Day competition sale, too. However, Macy’s doesn’t participate every year. In 2022, Macy’s held their Holiday Early Access sale on Oct. 11 – 12, with deals on clothing, shoes, handbags, home, kitchen, and more.

Around the time of Prime Day in July 2023, these are the categories and discounts we saw:

  • Mattresses & Bedding — up to 75% off
  • Kitchen Appliances & Cookware — up to 60% off
  • Home Furniture — up to 50% off
  • Floor Cleaners — up to 50% off
  • Clothing — up to 50% off
  • Swimwear — up to 60% off
  • Designer Shoes & Handbags — up to 50% off
  • Beauty — up to 50% off


You’ll usually find Prime Day competition sales from these other retailers:

Best buy store front with curbside pickup sign.

These stores have been known to run Prime Day competition sales in the past. Here’s what we’ve seen in the past:

  • Best Buy — up to $600 off select TVs, up to 50% off select PC Gaming, up to 40% off select major appliances
  • DSW — $15 off $49+ purchases, $20 off $99+ purchases, and $60 off $199+ purchases
  • JoAnn Fabric — PRIMO DAYS, with online-only doorbusters for a limited time, plus free shipping on all orders
  • Old Navy — 58% off everything
  • Wayfair 5 Days of Deals — up to 75% off select items

Related: Rumor has it that we’ll see another Walgreens’ myW Days event in October, too.


These 5 Stores Are Bringing the Prime Day Competition in 2023