Katie Searcy | 

These 10 Stores Are Bringing the Prime Day Competition

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It’s a no-brainer that Amazon Prime Day is one of the biggest shopping days of the year. And no matter when they schedule the date — in July or in October — the Prime Day competition from retailers is no joke. The upcoming Amazon Prime Day sale is officially starting at 3 a.m. ET on Oct. 10, and you can 100% expect other Prime Day sales at other stores to join the party in an attempt to win your business.

Yep, if you thought Prime sales were just an Amazon thing, boy have I got news for you. Prime Day competitor stores always ride the momentum with their own rival sales, including Target Circle Week (which just wrapped up on Oct. 7), Walmart’s big Holiday Kickoff (deals launched at noon ET on Oct. 9), and Kohl’s Deal Dash event (Oct. 9 – 11).

All of these sales happen twice a year — once in October and again in July — to compete with Amazon’s Prime Day sale. We’re breaking it all down for you right here, with the best, can’t-miss Prime Day competition sales to shop outside of Amazon.

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Shop the best deals happening now at top Prime Day competitors:


1. Walmart’s Prime Day sale is happening now through Oct. 12, and you don’t have to be a member.

someone writing a list looking at the deals on Walmart's website

The Walmart rival sale (called Walmart Deals — Holiday Kickoff) officially started at noon ET on Oct. 9 (the day before Prime Day). The deals run through Oct. 12, a day after the Prime Day sale ends.

Walmart’s Prime Day competition sale has thousands of items discounted on Walmart.com, including savings of up to 70% on electronics, furniture, small appliances, and more. We’re also hoping to see Walmart+ memberships go for 50% off like they did in July!

Get free shipping on orders of $35+ (or on all orders if you’re a Walmart+ member).

Here are the top deals we’re tracking during the Walmart rival sale:

ONLINE or In-Store Deal
$139.99$197.49(29% off)
$249.99$419.99(40% off)

The Walmart Deals — Holiday Kickoff event for 2023 started at noon ET on Oct. 9. Deals will end Oct. 12.


2. Kohl’s Deal Dash is a three-day Prime Day competition sale happening now through Oct. 11.

A person standing near Kohl's checkout, showing off her Kohl's Cash

The three-day Kohl’s Deal Dash sale competes with Prime Day, with deals available both online and in Kohl’s stores. You’ll get free shipping with all orders and no purchase minimums.

Expect to see discounts of up to 70% off, but most savings fall into the 25% – 40% off range. You can stack four different coupons — including a $10 off $50+ Rewards coupon (available Oct. 9 – 11) — for even bigger savings. As for what’s on sale, think bedding, throws, pillows, kitchen appliances, and cookware.

Here are a few of the Kohl’s Deal Dash deals happening now:

Make sure you show up to the sale equipped with our genius Kohl’s shopping hacks.

The Kohl’s Deal Dash event for 2023 started at 12:01 a.m. CT on Monday, Oct. 9, and will end at 11:59 p.m. CT on Wednesday, Oct. 11.


3. The JCPenney Home Flash Sale is happening now through Oct. 11.

A person's hand taking a JCPenney package out of a mailbox.

JCPenney usually hosts a “Cyber” sale or some kind of online-only event to compete with Prime Day. Last year, it was a JCPenney Mystery Sale (Oct. 13 – 16, 2022). And in summer 2023 (around the time of Prime Day in July), JCPenney offered a promo code for an extra 30% off online.

This year, it’s taking the form of a three-day Home Flash Sale (Oct. 9 – 11) with deals on bath items, bedding, clothing, and more. You can get additional discounts with promo code GIGANTOR.

Here are the current JCPenney Home Flash Sale deals we’re shopping:

TIP: The JCPenney sale and discount coupon codes typically cover just about everything sitewide, but some exclusions do apply. (And if an item is excluded, it’ll say so on the product page.) In the past, JCPenney has also offered up to 70% off clearance during the three- or four-day sales.



4. Macy’s two-day Holiday Early Access sale also overlaps with Prime Day (Oct. 10 – 11).

macys package on front door welcome mat

Macy’s runs their own Prime Day competition sale, too. And if you spend at least $25, you’ll get free shipping on your order, which is kinda nice given that Macy’s usually makes you spend $49+ to get free shipping unless you’re a Star Rewards member.

This year you can shop the Macy’s Holiday Early Access Sale Oct. 10 – 11, with deals on clothing, shoes, handbags, home, kitchen, and more.

Here are a few of the Macy’s deals happening now:


5. Target Circle Week started things off with a huge Prime Day competition sale on Oct. 1 – 7, 2023.

Target Circle Week got the jump on Amazon Prime Day by starting their sale the first week of October. They started their Prime Day competition sale a whole nine days earlier than Amazon, with thousands of deals on Target.com — and all of them were available for free two-day shipping (orders of $35+). Most of the deals were also available for same-day drive-up and order pickup. Plus, you never need a paid membership to shop Target’s deals like you do with Prime Day!

On top of all the deals, you could claim Target Circle bonuses for extra rewards during the week-long event. Even though the Circle Week sale is over, they’re offering a Target Deal of the Day from Oct. 1 all the way until Dec. 24, with a different deal each day.

Here’s today’s Deal of the Day at Target:

The Target Circle Week sale for 2023 happened Oct. 1 – 7.



Look for Prime Day competition sales from other retailers, too.

Two people walking inside BJ's electronics section with a shopping cart

Here’s where to shop for even more rival Prime sales this week:

6. BJ’s Wow Days sale (Oct. 9 – 12)

The four-day BJ’s WOW Days sale includes discounts of up to 50% off TVs and tech devices, up to 40% off seasonal decor, and up to 40% off appliances and furniture. You’ll also earn $10 in BJ’s rewards when you spend $100 on certain items.


7. Sam’s Club Online Super Savings Event (Oct. 10 – 12)

Their Online Super Savings Event includes deals for 60% off a robot vacuum, 40% off a Philips Sonicare Toothbrush 2-Pack, and 43% off a bounce house with ball pit.

You’ll also get 70% off a new Sam’s Club membership during their flash sale through Oct. 15. New Plus members can join for 50% off through Oct. 15.


8. Ace Hardware Rewards Days (Oct. 10 – 11)

The two-day event includes online-only offers for Ace Rewards members. You’ll get free delivery from a local participating Ace store with your purchase of $50 or more. Deals kick off at 12:01 a.m. on Oct. 10, and you can expect to see these savings (among others):

  • Up to $50 off Stihl outdoor power equipment
  • Free power tool when you buy a Craftsman V20 Battery Charger Kit
  • 50% off Truff products
  • Up to $400 off select Kamado Joe Grills and Smokers

You’ll save 15% on regular-priced items during the event with promo code AR2023, and also earn double the rewards points on select items.


9. Sitewide Etsy Promo Code — Get $10 off a $40 Purchase (Oct. 9 – 11)

Now through Oct. 11 (at 11:59 p.m. ET), you can get $10 off a $40+ Etsy purchase when you use promo code YES10 at checkout. Sitewide Etsy promo codes don’t pop up very often, so take advantage of this rare Prime Day deal from Etsy!


10. JoAnn Moonlight Madness Doorbusters (Oct. 12 – 14)

Save up to 50% on Moonlight Madness doorbusters Oct. 5 – 9 and Oct. 12 – 14.


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