One-stop shopping is so hot right now. Since so many people have learned how to shop from home or to use pickup options, retailers are learning that if customers are going to come inside and shop, they’re going to need to make it worth their time.
While malls continue to suffer from lower foot traffic and revenues, a number of retailers are hoping you’ll see them as your “new” mall moving forward.
A number of retail brands have buddied up with some of the most popular store chains for noteworthy store-within-a-store concepts.
Here’s who’s come to play:
Apple mini-stores have started opening inside Target
As of February 2021, the low tables, overhead lighting, video displays, and sleek look of the Apple Store has begun to pop up at Target stores.
With these Apple mini-stores, Target is expanding the number of Apple products they sell, doubling Apple’s in-store footprint, and offering customers expert advice via Apple-trained employees.
Best of all? You can use Target gift cards (and Target RedCard!) on even more Apple purchases.
Sephora has started appearing inside Kohl’s
JCPenney customers have been shopping at Sephora mini-stores for years, but that partnership is coming to an end in early 2023.
In its place, Sephora will set up shop in 850 Kohl’s locations between 2021 and 2023 as a big part of their growth strategy. These 2,500 square foot mini-stores will sell makeup, skincare, hair and fragrance products near the stores’ entrance.
Each mini-store will be staffed by Kohl’s employees trained by Sephora.
Target is beginning to open Ulta mini-stores
Target is positioning themselves as your new mall. They’ve made a deal with beauty retailer Ulta to open 100 mini-stores this year — with “hundreds” more coming in future years, the company says.
This means Target shoppers will have access to some of Ulta’s most popular established and emerging products alongside Target’s existing brands. And best of all, Target shoppers can use their gift cards and 5% RedCard savings on Ulta items.
Gymboree is open inside The Children’s Place
Gymboree’s bankruptcy closed all 800 of their stores back in 2019. Shortly after, former rival The Children’s Place bought the brand and relaunched the popular toddler/baby styles within 200 of their existing stores.
Soma is opening inside Chico’s
Women’s clothing retailer Chico’s and intimate apparel chain Soma are owned by the same parent company.
As Chico’s FAS, Inc. looks to recover Covid-19 losses in 2021, they’re looking to reduce their overall footprint by up to 330 stores over the next couple of years.
But their growing Soma brand will find a new home inside 50 Chico’s locations this year.
Walmart has Build-A-Bear at 18 locations
Walmart‘s 2018 pilot program with Build-A-Bear has grown to 18 superstores hosting stuffed animal workshops.
These Build-A-Bear locations aren’t like some of these other partnerships; Build-A-Bear is running independently of Walmart and won’t accept Walmart gift cards or store credit.
Target has dozens of mini Disney Stores
At 53 Target locations across the country you’ll find a miniature version of the Disney Store adjacent to the kids’ clothing and toy departments.
The branded section of the store will carry more than 100 products that had only been sold at Disney retail locations. Like with the Apple Store and Ulta partnerships, shoppers will be able to use their gift cards and RedCard 5% discount to save on their purchases.
Convinced yet that they want to be your new mall?
Hy-Vee grocery stores have introduced a DSW section
As of last fall, six Hy-Vee grocery stores in the Midwest introduced a new DSW section.
The store-within-a-store is really just a DSW-branded shoe section inside select Hy-Vee stores with some very important perks: You’ll be able to use both DSW gift cards and Hy-Vee gift cards to make your shoe purchases.
GNC inside Rite Aid
GNC and Rite Aid were some of the pioneers of the store-within-a-store concept. The drugstore has had a special place for the health supplements dealer in physical stores and online since 1998.
There are approximately 2,200 GNC store-within-a-store locations operating in Rite Aid bannered stores nationwide. Use your earned BonusCash and other Rite Aid programs to lower the cost on GNC supplements.
Tonal is opening stores inside Nordstrom
Starting in March 2021, fitness equipment maker Tonal will set up shop inside 40 Nordstrom locations in 20 states. That’s a big expansion of retail space for the company, which currently has just a handful of stores across the country.
The 50-square-foot spaces in Nordstrom will be in the women’s active department, and will allow shoppers to see a demo of the home smart gym, or even try a workout for themselves.
This builds on Tonal’s 8-store partnership with experiential retail store B8ta.