Are coupons dying? Do people even use coupons anymore?

Despite what some may think, couponing and coupons are alive and well. Just look at the stats below!


1. Households with incomes of $100,000 or more are more likely to coupon.

Say what?!

If you think the only people who use coupons are struggling financially, think again.

Households with incomes of $100,000 or more are actually twice as likely to use coupons as households earning less than $35,000. Also, educated, college-degree holders are more likely to coupon than those without a high school diploma.

Use these tips to shop smarter and make more money:

TIP: Have a hard time saving money? Try Bank of America’s Keep the Change program, which rounds your purchases up to the next dollar amount, then transfers that spare change to a savings account. So if you spend $20.25 at the store, BOFA will debit your checking account for $21 total and transfer $0.75 to savings. You’ll have extra cash saved in no time!


2. 64% of millennials use a smartphone to coupon.

America’s largest generation, and about half of regular couponers (the average couponer is between 25 and 44 years old; a millennial is someone between 18 and 34), use their phones to coupon.

Millennials who use their phone to coupon may be looking for digital coupons to redeem in-store or online, text coupons, printable paper coupons, or they may use their phone to compare product prices. The smartest users will go a step beyond comparing and use their smartphones to price match at stores like Target, Walmart, and Best Buy. Just have the better price pulled up on your phone and show a cashier, or head to customer service.

Use your smartphone wisely, folks:

TIP: If there’s poor signal in a store, try connecting your smartphone to their free Wi-Fi—especially if you’re at Target. Or, screenshot your coupon’s barcode or a deal before hitting checkout so you don’t hold up the line trying to find signal.


3. Women and those with children are also more likely to coupon.

Women tend to use coupons more than men, and those with children are more likely to use coupons than those without.

If you fit into this demographic, you may find these links helpful:

TIP: Save an additional 10-12% on clothes and other goods when you pay with discounted gift cards from—especially when shopping for back-to-school items. It’s one of the easiest ways to save without coupons and can be used in addition to coupons. Say I have $76 in American Eagle merchandise I want to buy; I browse Raise and find a $75 gift card selling for $64—an instant $11 savings for me.


4. Retailers spend over $25 billion on coupons, with over 90% being paper coupons.

Retailers and brands are giving away billions of dollars in savings to consumers, but according to a study, only about 56% of people actually clip coupons from the newspaper.

Although printable and digital coupons are on the rise, newspaper coupons are still very valuable. In fact, you’ll find some of the most high-value coupons only in newspaper inserts.

Take advantage of the savings and learn the proper way to use newspaper coupons with these tips:

TIP: publishes a preview of upcoming coupons each Saturday morning. We usually see two to three inserts in each Sunday newspaper—with the exception of holiday weeks when there may be none. Checking the coupon preview each week can help you determine whether it’s worth buying a newspaper for the week.



5. 73% of women shoppers print coupons from the Web.

Nearly three-quarters of most couponers (women) print coupons from the Internet. That’s because printing Internet coupons is free, and you can typically print two of the same coupon per device (two from a computer, two from your phone, two from a tablet, etc.).

Learn all about printing free Internet coupons in:

TIP: Simply changing your font can save you ink. For instance, printing text documents with Garamond font saves you 25% ink use on each document. Changing your printer settings to black and white will also cut down on ink costs.


6. 58% of Americans have redeemed an online coupon or coupon code last year.

The majority of online shoppers use coupons—and why wouldn’t you? It makes saving money incredibly easy!

That number is expected to climb over the next three years, so we’ll let you in on a little secret now: you can stack coupon codes (use multiple coupons in a single transaction) on several retail sites to save even more! We’ll show you how on the KCL Deals page and in the links below:

TIP: Some sister-store sites, like Gap and Old Navy, allow you to use coupon codes interchangeably. For instance, combine a Gap ‘EXTRA’ promo code with an Old Navy ‘SHIPALL’ code when purchasing from


7. 58% of Facebook users “like” a company to receive discounts or promotions.

58% of Americans expect to gain exclusive content or deals when they “like” a brand on Facebook. But with so many brands out there, which companies are actually worth following?

Try these:

TIP: Don’t let coupons, deals, and savings get lost in your feeds! Create organized interest lists on Facebook and Twitter so your favorite companies and products are all together in one easy-to-find place.


8. Consumers access the Ibotta rebate app 45 million times per month.

More and more shoppers (especially millennials) rely on rebate apps like Ibotta to save money on groceries versus traditional coupon clipping.

Find and clip offers on rebate apps like Ibotta, Checkout 51, and MobiSave then head to the store. Once you’ve purchased the specified products, submit a photo of your receipt in the app and get cash back that can be withdrawn through PayPal within 24 hours (minimum cash-out limits apply on Ibotta and Checkout 51).

Use rebate apps like a boss with:

TIP: Rite Aid, Food Lion, Weis, Giant Eagle, Lowes Foods, Redner’s Market, and Raley’s are preferred Ibotta stores, which means you can link your loyalty card to your Ibotta account. Do this and you don’t have to take photos of your receipts. Instead, your purchases are automatically tracked and verified. You do, however, have to add offers before you check out.


UP NEXT: The Real Cost of Couponing

8 Couponing Trends That Show Couponing Is Not Dying