When I first started couponing, I would jump at the ’10 for $10′ sales at my favorite grocery store. Because of the eye-catching signage, I would literally buy 10 of the items on sale, thinking I was cashing in on a great deal. Thankfully, those days are long gone.

The majority of the time, sales that list items 10 for $10 do not require shoppers to buy that number of items in order to get the discounted price. This is a clever marketing tool that stores use to increase sales, making the uninformed shopper think they have to buy the listed number of items to cash in on the low price. Also be on the lookout for other sales that make customers think they have to buy in sets (such as 2/$5 or 3/$1).

To be on the safe side, you’ll want to double check the fine print to make sure. Sometimes ads do require that shoppers buy a specific number of items to get the discounted price, but it will be very clearly listed in the ad. It will say something like "Must buy 5," "Buy 10, save $5 instantly," or "2 for $5 or single price $3.99 each."

Also, remember that not every 10 for $10 product is a good sale price! For example, canned beans, boxed pasta dinners, chunk light tuna, a pack of gum or a six-ounce Greek yogurt are frequently “on sale” 10 for $10, but they can definitely be found cheaper—even half that price! On the other hand, items like cream cheese, tortillas, a half gallon of milk and a dozen eggs are great prices to cash in on. Write down or remember prices of items you find frequently for under 75 cents, and don’t be fooled by clever marketing ploys!

10 for $10 Sales Aren't as Fantastic as You Think