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Retailers are expanding the holiday shopping season to solve issues brought on by the coronavirus pandemic. With supply shortages and shipping delays, the only way to spread out the season is to start even earlier.

The result? Some incredible sales are popping up in October — more than a month before Black Friday.

We’re still waiting for retailers to finalize deals for October 2021, but the sales from October 2020 say a lot about what’s to come. Here’s who participated in early Black Friday sales last year and what to expect for 2021:


Target ‘Deal Days’ is back for October 2021.

Two Target boxes on carpet

Target “Deal Days” made a comeback this year. On Oct. 10, Target dropped thousands of deals on the Target app, Target.com, and for the very first time — at ALL Target stores.

From Oct. 10-12, you’ll see price drops on TVs, video games, Beats headphones, kitchen appliances, vacuums, and more must-have items at Target.

Some of the 2021 deals include:

Target also launched a new ‘Holiday Price Match Guarantee’ for 2021

Get excited, Target shoppers! Starting Oct. 10, any item you purchase from Target qualifies for a price adjustment if the Target price drops before or on Dec. 24.

What’s that mean? In 2021, you can get Black Friday prices at Target before Black Friday even starts. YAY!

Don’t forget to check out Target’s Top Toy List for 2021 (and scan the toys you’ll want to snag before they sell out).

See all the Target deals happening now.


Amazon released Black Friday-like holiday deals earlier than ever this year.

In 2021, Amazon is (once again) all about the October holiday deals. On Oct. 4, Amazon launched a variety of epic deals across every category. You’ll find deep discounts on top brands and must-have products for the 2021 holiday season.

Amazon’s “Holiday Beauty Haul” also kicked off on Oct. 4. The event will run for three weeks and offer deals for 30-50% off beauty products from major brands.

But that’s not all Amazon has to offer in October 2021.

If you’re an Amazon Prime member, you’re gonna love this brand-new gifting feature: use the Amazon mobile shopping app to send gifts with just an email or mobile phone number (no need to know the recipient’s mailing address)!

You can also scope out Amazon’s biggest-ever selection of holiday gift guides this year, including their top toy list for 2021.

Want to get in the holiday spirit early? Check out Amazon’s new Holiday Prep Shop. It has everything from trendy fall decor to Thanksgiving dinner inspiration.

See all the Amazon deals happening now.


Best Buy’s early Black Friday deals start on Oct. 19.

TVs on display at Best Buy

Best Buy’s early Black Friday deals will run from Tuesday, Oct. 19 through Friday, Oct. 22.

The October deals will feature hundreds of price drops on this season’s hottest tech.

Take a peek at some of the deals you’ll see at Best Buy in October:

  • $599 for a Samsung 70-inch 4K Smart TV (save $150)
  • $169 for Beats Studio 3 headphones in matte black (save $180)
  • Chromebooks as low as $99
  • Windows laptops as low as $189.99

Best Buy’s Black Friday Price Guarantee

All of Best Buy’s October deals are covered by their Black Friday Price Guarantee, which means the prices won’t go any lower before Black Friday. If they do, Best Buy will automatically refund you the difference if you’re a My Best Buy or Totaltech member. The best part? You won’t need to contact them or show a receipt to get the price adjustment!

Best Buy’s official Black Friday 2021 deals kick off on Nov. 19 (one week before Black Friday).

See all the Best Buy deals happening now.

PRO TIP: Apple released the new iPhone 13 on Sep. 24, 2021. Anytime a new iPhone comes out, prices drop on older models. In October, look for early Black Friday deals at Best Buy to stack savings on older generation iPhones.


Like last year, the “10.10 Shopping Festival” kicked off on Oct. 10.

Woman holding iphone looking at an article about the 10-10 shopping festival

One of China’s biggest shopping days all year is 11/11, aka “Singles Day.” ShopKick and retail research firm Coresight launched “10.10,” their own version of Singles Day that happens on Oct. 10 every year.

In 2020, some of the biggest participants in the 10.10 Festival were:

You’ll see similar deals for the 10.10 Festival in 2021, but with more retailers like Macy’s, ProFlowers, and Vera Bradley participating.

Find out more about the 1010 Shopping Festival at their website.


Walmart hosted their “Big Save” event in October last year.

Two Walmart boxes on a doorstep

In October 2020, Walmart had Amazon Prime Day completely surrounded with their five-day “Big Save” event. From Oct. 11 through the end of Oct. 15, the big-box store hosted an online event that discounted electronics, toys, and more up to 50%.

A few of the deals included:

  • JVC 55″ 4K HDR Roku Smart LED TV: $248 (reg $399)
  • Super Mario Party game for Nintendo Switch: $39.99 (reg $59.88)
  • Pioneer Woman 6 Quart Instant Pot: $49 (reg $99)

As retailers continue to stretch out their Black Friday sales, we’re hoping Walmart makes a comeback in 2021 with early deals in October.

See all the Walmart deals happening now.


JCPenney rolled out their “Cyber Days” event.

JCPenney delivery package on the door step

JCPenney offered up to 60% off clothing, toys, jewelry, bedding, small appliances, luggage, and vacuum cleaners — while introducing new inventory from LEGO, Mattel, Fisher-Price, and Disney.

JCPenney tends to release their Black Friday ad on Halloween each year, but deals may hit even earlier in 2021.

See all the JCPenney deals happening now.


Macy’s had their “Lowest Prices of the Season” sale (plus more deals through October).

Macys.com online order package on a doorstep

Macy’s was super busy all October long, and the crown jewel of their October 2020 shopping season was their “Lowest Prices of the Season” sale Oct. 16-25.

This year, look for Black Friday-like prices across Macys.com, on items like kitchen appliances, bedding, apparel, beauty, and more.

See all the Macy’s deals happening now.


Bed Bath & Beyond ran deals for the whole month of October.

bed bath and beyond k-cups value packs on shelf

We’ve advised people to skip Bed Bath & Beyond for Black Friday in years past, but 2020 was different. Bed Bath & Beyond announced some sales and promotions that gave shoppers an early start on Black Friday — all month long!

  • From Oct. 4-31, customers who paid $29 to join the “Beyond+” loyalty program got a $29 bonus card — making the membership basically free. Beyond+ gives shoppers 20% off every time they shop plus free shipping.
  • From Oct. 16-Dec. 23, Bed Bath & Beyond featured a “Gift of the Week” deal for three days only each week.
  • From Oct. 7-10, customers got $25 in reward credit when they spent $75.
  • On Prime Day, Oct. 13-14, customers got $50 in reward credit when they spent $200 online.

See all the Bed Bath and Beyond deals happening now.


Amazon followed Prime Day with their “Holiday Dash” sale.

revlon dryer brush being removed from amazon box

Just two days after Prime Day 2020 ended, Amazon kept a steady stream of daily deals and Lightning Deals with their “Holiday Dash” sale.

We saw lots of discounts on apparel, home electronics, and appliances from mid-October to the end of November.

Amazon hasn’t announced their “Holiday Dash” plans for 2021 yet, but we’ll grab all the details for you as soon as it’s out there.

RELATED: The Best Things to Buy on Amazon


What’s next? Be the first to know about early holiday sales in 2021.

Woman laying on a pile of Instant Pot Black Friday deals at Kohl's

We post Black Friday sale schedules, ad drops, and unbeatable deals on the hottest items as soon as they hit. Here’s how you can get ahead of the holiday season:

Download the KCL app and set deal alerts for your favorite stores.

Bookmark the KCL Black Friday page for easy access to the latest deals.

October Is the New Black Friday with These Early Holiday Sales