Black Friday sales don't start on Black Friday anymore. Most online sales at major retailers start a week or more before Black Friday, meaning you can shop the best Black Friday deals online and find items at their lowest prices before Thanksgiving even starts.
To help you get ready for Black Friday 2025, we've got predicted start dates for all the major sales, based on what we've seen in past years.
Use our new Deal Planner ™ feature in the free Krazy Coupon Lady app to set alerts when all the biggest sales drop. We'll remind you when they start so you don't miss out.
When is Black Friday 2025?
Black Friday will happen on Nov. 28, 2025, but you’re going to start seeing Black Friday deals the week before Thanksgiving.
The official shopping holiday always falls on the Friday after Thanksgiving, but the exact date is different every year. Here are the Black Friday dates from the last three years:
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2024: Friday, Nov. 29
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2023: Friday, Nov. 24
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2022: Friday, Nov. 25
Black Friday Sales Start and End Dates (Predicted for 2025)
Based on what we've seen in the past, here's when we think Black Friday sales will run in 2025. Keep in mind that retailers have been redefining Black Friday in recent years, rolling out early Black Friday sales as much as a month early and in multiple rounds. This graphic shows when we think their Black Friday week sales will start. In other words, these are the sales that will overlap with Black Friday itself, not the pre-Black Friday sales that tend to kick off in early November or even October.
Walmart Black Friday Sale
Predicted Dates for 2025: Nov. 24 - Nov. 30. Plus, expect an early round of deals in mid-November.
Start Times: Walmart usually kicks off its online Black Friday sale at 5 p.m. ET (noon for Walmart+ members) the Monday before Thanksgiving. In-store deals start on Friday, with stores opening at 6 a.m.
Last Year: In 2024, Walmart had two rounds of Black Friday deals. The Black Friday week sale ran the Monday before Thanksgiving through the Sunday after, and it also had an early round of deals Nov. 11 - 17. For both rounds, deals started online first on Monday and in stores on Friday. Walmart+ members got early online sale access at noon ET, while everyone else got access at 5 p.m. ET.
Target Black Friday Sale
Predicted 2025 Dates: Nov. 23 - 28 (with some deals on Nov. 27 and 28 only). Expect early deals to start around Oct. 31.
Start Times: Expect Target's Black Friday deals to land online at 12:01 a.m. PT on the first day of the sale. Stores will stay closed on Thanksgiving and should open at 6 a.m. on Black Friday.
Last Year: In 2024, Target's Black Friday week sale kicked off the Sunday before Black Friday and ran through Black Friday itself. Some deals ran only on Thanksgiving (online) and Black Friday, and stores opened at 6 a.m. on Black Friday. Target also threw an early Black Friday event the first week of November.
KCL TIP: Target's Deal of the Day promo for Circle Members only will most likely run through November and December.
JCPenney Black Friday Sale
Predicted 2025 Dates: Nov. 21 - 30
Start Times: Expect online deals to land at 12:01 a.m. ET online when the sale starts Nov. 21. On Black Friday, stores should open at 5 a.m.
Last Year: In 2024, JCPenney's Black Friday deals ran for 10 days, kicking off online and in stores on the Friday before Thanksgiving and going through the Sunday after Thanksgiving. Stores were closed on Thanksgiving (you could still shop online) and reopened Black Friday at 5 a.m. JCPenney offered special in-store-only giveaways that dropped at 5 a.m., 9 a.m., 1 p.m., and 5 p.m. on Black Friday.
Lowe's Black Friday Sale
Predicted 2025 Dates: Nov. 27 - Dec. 3
Start Times: Expect Lowe's Black Friday deals to drop online at 12:01 a.m. ET on Thanksgiving. Stores will be closed on Thanksgiving and should open at 6 a.m. on Black Friday.
Last Year: Lowe's Black Friday deals dropped online on Thanksgiving Day and ran online and in stores Black Friday through the following Wednesday. Some deals (like two for $3 poinsettias) were in stores only. New for last year, the online Thanksgiving deals were only for rewards members .
Best Buy Black Friday Sale
Predicted 2025 Dates: Nov. 20 - 29. But expect rounds of deals starting in early November.
Start Times: Best Buy will likely have online Black Friday deals available at 12:01 a.m. CT. Deals will drop in stores at opening time (they opened at 6 a.m. on Black Friday last year).
Last Year: In 2024, Best Buy offered weekly doorbusters starting in early November, but its official Black Friday sale kicked off a week before Thanksgiving and ran through the Saturday after. Total and Plus members got early access to certain deals and doorbusters.
Sam's Club Black Friday Sale
Predicted 2025 Dates: Nov. 27 - Dec. 1
Start Times: Expect Sam's Club Black Friday deals to drop online at 12:01 a.m. ET. Sam's Club doesn't usually open early on Black Friday, so expect to shop in stores on Black Friday at 10 a.m. (8 a.m. if you're a Plus member).
Last Year: Sam's Club started its Black Friday deals on Thanksgiving (online) and ran them through Cyber Monday.
Costco Black Friday Sale
Predicted 2025 Dates: Nov. 27 - Dec. 1
Start Times: Costco's Black Friday deals should land 12:01 a.m. ET online on Thanksgiving. Expect stores to open at the normal time (10 a.m.) on Black Friday.
Last Year: In 2024, the Costco Black Friday sale started Thanksgiving (online) and ran through Cyber Monday. There was an offer for $50 off a $400 purchase for online shoppers on Thanksgiving Day. In addition to the Black Friday sale, Costco ran some pre-Black Friday deals Nov. 1 - 18.
Amazon Black Friday Sale
Predicted Dates for 2025: Nov. 20 - 28
Start Times: The Amazon Black Friday sale always starts at 12:01 a.m. PT.
Last Year: Amazon's 2024 Black Friday sale kicked off on the Thursday before Thanksgiving and ran through Black Friday. New in 2024, Amazon had daily deal drops. A themed selection of deals dropped each day of the sale and ran only that day.
KCL TIP: There's usually no break between Amazon Black Friday and Amazon Cyber Monday, with Cyber Monday deals kicking off the day after Black Friday.
Macy's Black Friday Sale
Predicted Dates for 2025: Nov. 23 - 29
Start Times: Macy's usually drops its online deals in the middle of the night on the first day of the sale, although sometimes we don't see them until 6 a.m. ET. On Black Friday, expect stores to be open for extra long hours (6 a.m. - 11 p.m.).
Last Year: Macy's Black Friday sale kicked off the Sunday before Thanksgiving and ran through the Saturday after. But they also held an early access event that started Nov. 14.
Kohl's Black Friday Sale
Predicted Dates for 2025: Nov. 23 - 28 (expect some deals to be available on Thanksgiving and Black Friday only).
Start Times: Kohl's usually launches its online Black Friday deals at 12:01 a.m. CT on the first day of the sale. Expect that time both for the first day of the Black Friday week sale and the Thanksgiving-only deals. Stores usually open at 5 a.m. on Black Friday.
Last Year: The Kohl's Black Friday sale ran Nov. 24 - 29 in 2024, with certain deals running only on Thursday (online) and Friday (online and in stores). There was also an early event Nov. 8 -10, but the official sale had a lot more discounted products than the early sale did, including savings on fine jewelry and toys.
Home Depot Black Friday Sale
Predicted Dates for 2025: Nov. 27 - Dec. 3 (but expect early deals starting around Nov. 6).
Start Times: Expect Home Depot Black Friday deals to drop at midnight ET online right when the sale kicks off. Stores will open at 6 a.m. on Black Friday, which is the same time Home Depot opens every day. You'll want to get there first thing if you want the wreaths, poinsettias, and live Christmas trees.
Last Year: The official Home Depot Black Friday sale ran Nov. 28 - Dec. 4 last year, but early deals ran Nov. 7 - 27. The popular in-store-only live wreath and tree deals didn't start until Black Friday.
When do stores open on Black Friday?
Stores open as early as 5 a.m. on Black Friday. Before 2020, stores opened their doors on Thanksgiving night or even afternoon, but that changed due to the pandemic. Now, stores are staying closed on Turkey Day but opening extra early on Black Friday.
What to Expect for Black Friday 2025
Sales will start early again this year.
We saw early access sales from Macy's, Kohl’s, Best Buy, Walmart, and Target last year. Some of the earliest Black Friday events kicked off in late October. More and more retailers will release early Black Friday deals in the first and second weeks of November, and you can expect a steady flow of deals for the rest of the month.
Walmart, Amazon, and Target will compete for the lowest prices.
These top three retailers love to battle for the best deals on popular products (think Apple AirPods , Beats headphones , the Nintendo Switch, and more). KCL will compare prices at all major stores throughout the 2025 holiday season; look for price drops and further markdowns leading up to Black Friday and even the week after.
KCL TIP: Download the free KCL mobile app and “favorite” Walmart, Amazon, and Target to see an updated feed of the latest deals.
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