The product images on coupons can be helpful, but if you’re not careful, they can actually make the coupon more confusing. For example, take a coupon I used recently for Jimmy Dean sausage crumbles. The picture shows the bag of crumbles, but the description states “save on any Jimmy Dean product.” Observing the picture alone limits the available selections!

Here are a few suggestions I have identified to enable you to use the picture on your coupon to your advantage instead of missing out on deals!

Don’t purchase the wrong item

I’ve definitely done this before. For example, “$1 off One Tide plus Collection Detergent 25 oz or larger.” The picture shows six different Tide bottles. At first glance at the picture, I would probably assume that all bottles of tide are included (which is incorrect). Another example is to mistake a picture on the coupon for another item. Take Clinical Secret and Dove deodorant—both are white with pastel trim. One brand may be for a single size, the other for a twin pack. Close scrutiny means money saved!

Make sure you purchase the correct size

I love vitamin coupons, but you have to be careful to not just look at the pictures. For example, the name on an Osteo Bi-Flex coupon is easily identifiable, but the size is not. The fine print on the coupon states 70 ct or larger. If I ignored the fine print, I would probably purchase the smaller size to try to get more bang for my buck! Ask yourself if the savings make sense—if you have a $5 coupon off of Aleve, it’s probably not for a 20-count bottle.

Look closely at the image on a black and white coupon

The picture on a black and white coupon is less defined and the finer details are obscured. I’ve also had the ink blur more so on my black and white coupons. This distorts the bar code, the picture and the date. The black and white coupon does not stand out as well in your filing system, either. Be sure to allow the coupon to dry completely before cutting it.

Make sure the clerk doesn’t rely on the image

This has happened to me; the coupon beeped and the clerk compared the item to the coupon—but because it didn’t match the picture, she claimed the coupon wasn’t valid for that item. I asked her to read the fine print but she still didn’t agree. We called the manager and the coupon was accepted. Before getting into an argument, make sure you read the coupon correctly!

Don’t let the image cost you savings

A great example of this is a coupon for $1.25 off a Domino’s Light product. At first glance, the picture has 2 items featured. I may assume that I can get $1.25 off of 2 items, but in actuality the discount is for one item. Carefully read the specifics of the coupon to make sure you use the coupon correctly or you may lose money in the process.

This is a guest post by Tammy from Saint Pauls, NC

Don't Let Confusing Coupon Images Trip You Up