Below are the 8 biggest couponing myths that keep circulating despite the fact that they have no bearing on the real couponing world!

Which myths are you guilty of believing?


1. Generic brands always cost less than name brands, even with coupons.

While it may be true that generic brands are cheaper if you plan to pay the retail value, any couponer knows that doubling up on store sales and manufacturer coupons can make name brands seriously cheaper than generic brands.

For example, a generic cereal retails for $2.50 and a name brand cereal retails for $4.00. If the store is offering a BOGO special on the name brand cereal and you have two $1.00 off coupons for it, you’ll only pay $1.00 a box.

Check out current cereal coupons.


2. It takes hours each week to coupon.

Thanks to shows like Extreme Couponing, everyone thinks couponing needs to be a 40-hour-a-week job.

In reality, you can spend as much or little time as you like. Even if all you do is follow our tips for coupon beginners, you’ll be ahead of the game — and you won’t have to quit your day job to save money.

Even if you just download our favorite rebate app (Ibotta), you’ll get cash back rebates on your groceries without clipping a single coupon — you just take a photo of your receipt! Check out our comprehensive guide to rebate apps to see what money-saving app will fit effortlessly into your lifestyle.


3. If I coupon, it means I’m admitting I can’t afford groceries.

Let’s pretend you and a friend purchased the exact same purse. You got it on sale for $15 and your friend paid $45. Does that make you poor? No. . . it actually makes you smart. And it means you have more money in your otherwise identical purse.

A lot of people have been brought up under the assumption that couponers must be living hand-to-mouth. Actually, coupon users come from all walks of life and social strata. Using coupons isn’t about declaring poverty; it’s about being a good steward of your wealth.



4. I have to go to tons of stores to make couponing worth it.

OK, we admit that you’ll be able to score more freebies and brag-worthy deals if you go to at least three different stores each week. However, we know that’s not always possible.

Besides, even if you can reduce your grocery bill by 10% each week, the money will add up. A family that spends $150 a week will save almost $800 a year by adopting a 10% savings rule. Not exactly pocket change!


Related: 13 Walmart Couponing Hacks You Need to Know


5. There’s no good place to find coupons except the paper.

Once upon a time, it was a bit challenging to find coupons in places other than the Sunday paper. The Internet has made couponing much simpler. Sites like and offer printable coupons, as do many brand websites, social media pages and text campaigns.

Not to mention you’re sitting on one of the greatest coupon sites: Krazy Coupon Lady! Check out our coupons page!

These days, everyone is offering coupons. Kroger stores offer a wealth of digital coupons you can clip for online grocery orders, Target’s Cartwheel app offers a coupon section, and even Amazon has coupons you can clip.


6. Most of the coupons are for stuff I won’t use.

We’ve found coupons for everything from milk to fresh produce, and organics to orange juice. Even if you have dietary restrictions, we bet you can find some coupons. Here are a few of our most popular coupon categories:



7. Stores know you use coupons, so they just increase their prices.

It’s estimated that a tiny percentage of coupons are ever actually used, so stores know they aren’t going out of business because of people using them.

Besides, most people buy unplanned items without coupons, so stores figure if they can get you in the door with some good deals, they can get you to splurge on other items while you’re there. Resist the temptation and you’ll come out on top!


8. Coupons encourage you to buy too much.

This presumes that you have no free will of your own, which is untrue. As we have often said at KCL, the key to being a responsible couponer is to buy what you need.

If 700 bottles of BBQ sauce isn’t needed, we’re going to assume you won’t get them just because you can. On the other hand, if your family goes through five bottles of shampoo a month, stocking up on 15 bottles for pennies apiece doesn’t seem like a bad investment at all.


UP NEXT: 10 Beauty Items with the Highest Amazon Ratings under $20


The Top 8 Couponing Myths — Busted!