In past years, the main buzz words used to describe trends in consumer behavior were budget conscious terms such as "couponing" and "recessionista". While frugal shopping behaviors show no signs of letting up, there's a new buzz word being thrown around—"conscious consumerism" (which is sometimes called "ethical shopping"). Increasing numbers of consumers are making purchase decisions based on the environmental and health impact or labor conditions of a product.

If you like the idea of making purchases that  focus on your health, the well-being of others, and the environment but don't have the money in your budget to buy these typically higher-priced goods, then be sure to check out Plum District's current deal—a $40.00 voucher to AbesMarket.com for only $20.00. Abe’s Market is an online marketplace that sells healthy, natural, and organic products from more than 180 small businesses around the country. The unique thing about Abe’s Market is that they focus on telling the consumer the story behind the small businesses that they partner with.

My little girl loves to paint her nails with my polish, but I have always been worried about the pungent fumes and toxic ingredients in the nail polish that we use. On Abe’s Market, I saw a nail polish gift set by a brand called Piggie Paint. The site directed me to the story of the Piggie Paint Company—the founder of the company was a mother just like me with two little girls who loved to paint their nails. She hated the thought of her precious kiddos putting their hands in their mouths after she painted their nails with traditional kids’ nail polishes—she was worried about them ingesting harmful chemicals. So this momprenuer developed Piggie Paint—a water-based polish made from natural ingredients that are free from formaldehyde, toluene, phthalates, biphenyl A, ethyl acetate and acetone. Sure, the Piggie Polish's Girls Rule Natural Nail Polish Gift Set containing two nail polishes and a bottle of nail polish remover was definitely pricey at $24.99—but with my Plum District voucher I was able to get more bang for my buck on the Abe’s Market site.

Click Here to purchase your voucher to Abe’s Market. This offer is only valid through March 2nd.

Fine Print Reads…

  • Only valid for new AbesMarket.com customers
  • Limit 1 voucher per person
  • May not be combined with other offers
  • Entire voucher amount must be used in one transaction
  • Limit 1 voucher per transaction
  • Not valid for tax or shipping
  • Shipping not valid to Hawaii and Alaska
  • The voucher expires on May 31, 2012