The Toys “R” Us / Babies “R” Us chain is making a major push to help you find exactly what you need when you need it this holiday shopping season. For instance, the Toys “R” Us and Babies “R” Us apps (one for Toys “R” Us, one for Babies “R” Us, and a Toy Finder app) help you find the exact toys you want right when you need them. Plus, be sure to sign up for the Rewards “R” Us program. For every $125 you spend, get $5 back (get $10 if you sign up for the “R” Us credit card)!

Toys “R” Us & Babies “R” Us Price Matching Guarantee 

Toys “R” Us and Babies “R” Us match prices for in-store purchases only.

1. Who they price-match with

  • These online retailers:,,,,,,,,,, and (direct, not third-party reseller)
  • Prices in competitor's local print ads
  • and online prices (except for online-only prices)

2. How they price match

The chain’s official price matching policy reads as follows:

Simply come in store and show us the same item in a competitor's printed ad, selected online retailer's website or our website.

3. How to redeem a Toys “R” Us and Babies “R” Us store price match

This is what you need to know to request a price match at Toys “R” Us or Babies “R” Us.

  • Request price match at the time of purchase or within 7 days of in-store purchase.
  • Must present a valid receipt for the price match request to be considered.
  • Must present original full-print advertisement or URL/app where competitor's price is displayed.
  • Store personnel must be able to verify the competitor's price (usually done by calling).
  • Items must be identical (size, brand) in order to qualify for price match.
  • Price matching limited to two identical items.
  • Coupon and shipping costs will be deducted before price match request is evaluated.

4. Exclusions to the price matching guarantee

Exclusions to the price matching policies include these.

  • Storewide, category-wide, doorbuster or liquidation discounts
  • Black Friday or Cyber Monday advertised prices (starting the Thursday before Black Friday)
  • Limited supply or time (example: one-day only) pricing
  • Marketplace or third-party reseller pricing
  • Percentage-off pricing
  • BOGO or "free gift with purchase" offers
  • Items that are only priced lower after use of a competitor's coupon

Read the policy


Holiday Price Matching 101: Toys "R" Us & Babies "R" Us