The middle of July is one of the best times to shop all year, especially if you’re looking for electronics, small appliances, household goods, or toys. Retail giants, small businesses, and even third-party sellers on Amazon prepare sales for Black Friday in July, all with hopes to one-up Prime Day deals.Hundreds of retailers will participate in Black Friday in July this year, including Best Buy ,Walmartand Target. All that competition will undoubtedly lead to great deals for shoppers. And to make sure you never miss a hot deal, our team gets up early and stays up late to cover all the best July sales. Text DEALS to 57299 and be the first to know when Black Friday in July 2024 deals start. Plus, we'll share our favorite deals between now and then to get you warmed up and ready to shop. Major retailers that don’t have an official Black Friday in July sale (yet) include The Home Depot, Lowe's, Sephora, Ulta, Sam's Club, and Costco. Though many retailers haven’t officially attached the “Black Friday in July” name to their sales, some will still have can’t-miss deals going on during this time.
What is Black Friday in July?
Black Friday in July refers to the weeks in mid-to-late July when retailers announce huge sales packed with hot deals, all meant to compete with the 48-hour Amazon Prime Day event (and all of the early Prime Day deals). Black Friday in July sales are relatively new — the term first appeared in 2012 — but it wasn't until Amazon's first Prime Day in 2015 that things really heated up with the Prime Day competition. Since 2015, Black Friday in July has become a huge group of sales happening in mid-July and often overlapping with Prime Day. Many stores have a unique name for their July event: like Walmart Deals, Target's Circle Week in July and Kohl's Summer Cyber Deals. Other stores like JCPenney officially named their sales “Black Friday in July.”
At KCL, our shopping experts track prices on hundreds of products each day, and we can confidently say that Black Friday in July sales are worth the hype. At least half of the products we track hit annual lows in July... sometimes even lower than Black Friday after Thanksgiving. You can find out more about our favorite deals below.
When is Black Friday in July 2024?
Remember, Black Friday in July sales are built around Amazon Prime Day, which always happens in mid-July and this year is confirmed for July 16 - 17, 2024. But a few stores hold their sale a little earlier or later than Amazon’s event.
Stores that will start their Black Friday in July sales before Prime Day:
Last year, Amazon’s 48-hour sale featured up to 65% off Alexa devices like the Echo Pop, Echo Show and Echo Dot, up to 50% off select Fire HD Tablets, and up to 60% off Fire TV Sticks. Plus, we also saw deep discounts on smart Fire TVs and other Amazon-owned tech like Ring Video Doorbells.
But Amazon Prime Day is just one of many Black Friday in July sales.
Based on last year’s trends, these are the top Black Friday in July sales the KCL team is watching for in 2024:
Walmart Deals: Samsung Galaxy Watch4 Classic 46mm Smartwatch with Bluetooth for $99.00 (was $179.99) and 30% off SpaFinder gift certificates for Walmart+ members, Emeril Lagasse Power Grill 360 Plus, 6-in-1 Electric Indoor Grill and Air Fryer Toaster Oven with Smokeless Technology, XL Family-Size Capacity for $50.00 (was $169.00) Keurig K-Slim + ICED Single Serve Coffee Maker for $49.00 (was $129.00), The Children’s Place Girl’s Uniform Short Sleeve Polo 2-Pack for $12.00 (was $25.95), PHANCIR Foldable Lap Desk for $17.99 (was $39.99)
Target Circle Week: 50% off select toys, including Lego, Monster Jam, and LOL Surprise!, 40% off kitchen and floorcare, including Keurig, KitchenAid, Ninja, Dyson, Shark, and Bissell, sign up for a Target Circle 360 subscription for just $49 for the first year (regularly $99), Deal of the Day for Target Circle members, including a Starbucks Buy any Beverage, Get One 50% off deal, available in stores and via Drive Up, only on July 11
Best Buy's Black Friday In July: Plus and Total members spend $125 on video games, get a $50 bonus reward, spend $200+ on headphones, get a $50 bonus reward
Plus, these stores mentioned below have not released their Black Friday in July sales, however, these are the hottest deals we’re finding available right now:
Kohl's Summer Cyber Deals: 40% off active brands, including Nike, Adidas, Champion, Under Armour, an extra 25% off accessories
For more money-saving tips, make sure to download the Krazy Coupon Lady app. Also, text AMAZON to 57299 and be the first to know about the best Amazon deals.
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If you thought Black Friday was the only time to get great deals on electronics, toys, and apparel at Target, then you’re missing out. You’ll also earn free gift cards with certain purchases.
Move over Black Friday and Amazon Prime Day…Walmart Deals is coming for ya! You’ll get access to all the hot deals 24 hours early if you’re a Walmart Plus member.
The two-day Kohl’s sale happens online only and offers hot prices on home goods, apparel, small kitchen appliances, and more. You’ll earn Kohl’s Cash for your purchases, too.
Ever wonder how people save hundreds of thousands of dollars a year shopping at the same stores you do?
TheKrazyCouponLady.com shows you exactly how it’s done all while keeping things as simple and straightforward as possible. Born out of frustration and desperate desire to save money, The Krazy Coupon Lady’s founders, Heather Wheeler and Joanie Demer created KCL to de-mystify extreme couponing and expose shopping strategies that show you how to work the system and save BIG. Krazy big. Now go forth and buy the 75” TV; it’s on sale.