1. Shelf verification
I can’t tell you how many times I’ve arrived at a shelf to get a product on sale, and the sale isn’t properly labeled. To verify the sale, I’ll pull out my advertisement and check the price before adding the item to my cart. Matching the advertised sale to the product display is the best way to avoid delays at checkout. Maybe it takes additional time when shopping, but I’d rather not be delayed at checkout.
2. Item specification
Stores carry so many different products that sometimes you need the exact wording in the sales paper to know which item is actually on sale. For example, Burt’s Bees has a variety of products; there’s Burt’s Bees Baby, Burt’s Bees Mama and the regular Burt’s Bee merchandise. Looking at the picture and the wording in the sales flyer will save you time and money because you’ll get the correct item the first time around.
3. Checkout clarification
Many times an item won’t ring up correctly. You’ll save time for yourself and for the clerk by simply showing them a copy of the sales flyer. By doing this, I’ve also been proven wrong. For example, I once tried to purchase an item at CVS that I thought generated an ECB, but it didn’t. The details on this particular flyer made all the difference. The sales paper indicated that an ECB should be generated with the purchase of an item, but not the item I picked up. Read those details before you get to checkout!
4. Item location
I’ve asked sales associates to help me locate particular items many times. If I show the item to them on the sales flyer, they can tell me exactly where it’s located. Sometimes the sales items featured are located on end caps away from the section you would typically find them. Using the sales flyer can also assist the clerk in telling you if a product is in stock.